How to Develop a Social Media Strategy Step by Step

How to develop a social media strategy step-by-step. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ Hootsuite: https://www.hootsuite.com/ Post Planner: https://www.postplanner.com/ ____________________________________________ Step one, it's all about setting goals. What do you want to get from your social media presence? You want to get more branding, you want to generate some sales, you want some leads, you want some clicks to your website so that way people click on your ads. I want to increase my traffic to my website and I want to improve my community engagement. You see, these are all examples of stuff that are my goals that I set, and I want to also to deliver amazing content through my social channels that help other people out. The second step, is for you to select the social media channels that can help you achieve those goals. Let me give you example. If I want to use social media drive more convergence in sales there are platforms that be more suitable for that goal. So the social media channels that you'll choose are totally dependent on the goals you have. I would recommend that you start off with only one or two social media channels, because the more that you add right away, it becomes more overwhelming. You're going to spread yourself thin, and you're not going to really get the results that you want. Then you can diversify add more social channels later on, and you can repurpose your content of course. The third step that you need to take if you're already on social media, is to do a social media audit. And that doesn't need to be that complicated. You can focus basically on identifying what's going well and what isn't. Here are a few things that you need to check, how fast or slow is your account growing in terms of followers. Now, what are those content formats? What content types are doing the best, is it videos, images, carousel, written posts? What types of messages th