Marketing Basics
Understand the digital marketing funnel, content strategy, and SEO basics.
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After this skill you can…
- Map a customer journey from awareness to purchase
- Write a basic content calendar
- Understand on-page vs off-page SEO
Watch (10 videos)
How to Build a $1 Million Business (Without Selling Your Time)
→ Develop a marketing strategy→ Generate leads online
How to Make Every Newsletter Look On-Brand Automatically
→ Understand target audience→ Create effective marketing content
What are the 4 P's of marketing? #shorts
→ Construct high-performing marketing campaigns→ Drive revenue through marketing strategies→ Integrate the 4 P's of marketing
Google Ads Bidding: Don't Add Target CPA/ROAS Yet! #shorts
→ Understand Google Ads bidding strategies→ Optimize campaign spend→ Implement Target CPA and ROAS effectively
AI Visibility - Why LLM Marketing Needs To Be The Main SEO Strategy (James Dooley ft Alex Drew)
→ Understand the importance of AI in marketing→ Identify opportunities for AI-driven marketing growth→ Create effective marketing strategies incorporating AI
SEO is NOT Dead: Your Guide to What Works Now #shorts
→ Understand digital marketing fundamentals→ Create effective marketing campaigns
Giving away my 40+hr eCom ads & creative strategy course COMPLETELY FREE
→ Create effective ad campaigns→ Develop a creative strategy→ Use AI for ad generation
Store Owners: This Hidden Google Ads Mistake Is Wasting Your Money
→ Identify common Google Ads mistakes→ Optimize Google Ads campaigns→ Analyze e-commerce data
How to Review Marketing Attribution in TrueProfit in 2026
→ Analyze marketing attribution data→ Review marketing performance across channels
Never Be Stuck on What to Post Again
→ Create engaging social media content→ Identify audience pain points→ Develop a content strategy
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