Skills › Digital Marketing & Growth

Marketing Basics

Understand the digital marketing funnel, content strategy, and SEO basics.

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After this skill you can…

  • Map a customer journey from awareness to purchase
  • Write a basic content calendar
  • Understand on-page vs off-page SEO

Watch (10 videos)

How to Build a $1 Million Business (Without Selling Your Time)
Chris Donnelly · beginner
→ Develop a marketing strategy→ Generate leads online
How to Make Every Newsletter Look On-Brand Automatically
MailerLite · beginner
→ Understand target audience→ Create effective marketing content
What are the 4 P's of marketing? #shorts
LYFE Marketing · beginner hands-on
→ Construct high-performing marketing campaigns→ Drive revenue through marketing strategies→ Integrate the 4 P's of marketing
Google Ads Bidding: Don't Add Target CPA/ROAS Yet! #shorts
Tim Sutton | Google Ads | Launchpresso · beginner hands-on
→ Understand Google Ads bidding strategies→ Optimize campaign spend→ Implement Target CPA and ROAS effectively
AI Visibility - Why LLM Marketing Needs To Be The Main SEO Strategy (James Dooley ft Alex Drew)
James Dooley · beginner
→ Understand the importance of AI in marketing→ Identify opportunities for AI-driven marketing growth→ Create effective marketing strategies incorporating AI
SEO is NOT Dead: Your Guide to What Works Now #shorts
josh bachynski · beginner
→ Understand digital marketing fundamentals→ Create effective marketing campaigns
Giving away my 40+hr eCom ads & creative strategy course COMPLETELY FREE
Jay · beginner hands-on
→ Create effective ad campaigns→ Develop a creative strategy→ Use AI for ad generation
Store Owners: This Hidden Google Ads Mistake Is Wasting Your Money
KeyCommerce · beginner hands-on
→ Identify common Google Ads mistakes→ Optimize Google Ads campaigns→ Analyze e-commerce data
How to Review Marketing Attribution in TrueProfit in 2026
Easytorial · beginner hands-on
→ Analyze marketing attribution data→ Review marketing performance across channels
Never Be Stuck on What to Post Again
Daniel Priestley · beginner hands-on
→ Create engaging social media content→ Identify audience pain points→ Develop a content strategy

Read (10 articles)

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About selling a solution
Dev.to · Igor Duca · 2024-05-13
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How to Unify Wallet Data With Web Analytics
Dev.to · Yos Riady · 2026-03-22
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Marketing Plan: Template and Step-by-Step Guide
Dev.to · Tugelbay Konabayev · 2026-04-01
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Customer Lifetime Value (CLV): Formula Guide
Dev.to · Tugelbay Konabayev · 2026-04-01
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Starting Digital Marketing in 2026: What Beginners Should Focus On
Dev.to · Techstack Academy · 2026-04-03
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Streaming Pays You Pennies. Here Are 7 Ways Music Producers Actually Make Money in 2026
Dev.to · 3DImli-Store Builder Platform · 2026-04-06