Skills › Digital Marketing & Growth

Marketing Basics

Understand the digital marketing funnel, content strategy, and SEO basics.

0%
Confidence · no data yet
Sign in to track

After this skill you can…

  • Map a customer journey from awareness to purchase
  • Write a basic content calendar
  • Understand on-page vs off-page SEO

Watch (10 videos)

Market Research Portfolio Capstone
Coursera · intermediate hands-on
→ Plan market research project→ Execute market research project→ Present high-impact deliverables
Instagram Business Profile Setup: 6 Steps to More Customers
HubSpot Marketing · beginner hands-on
→ Create an effective Instagram Business Profile→ Attract more customers with Instagram marketing
20 Laws of Wealth Every Entrepreneur Must Master
Evan Carmichael · beginner hands-on
→ Develop a marketing plan→ Create effective marketing campaigns→ Build a strong brand
Proper Management of Manual CPC Campaigns
Paid Media Pros · beginner hands-on
→ Manage manual CPC campaigns effectively→ Optimize PPC advertising strategies
6 Sales Tips to Get the Prospect Talking
Marketing 360 · beginner hands-on
→ Ask effective open-ended questions→ Use active listening to engage prospects→ Increase sales through prospect conversation
Google AdWords Display Planner Tutorial 2017-2018 - Best Google Display Network Tutorial
Surfside PPC · beginner hands-on
→ Create targeted ads→ Use the Google Display Planner tool
Google Ads Mastery : Create & Optimize Winning Campaigns
Coursera · beginner hands-on
→ Create Google Ads campaigns→ Optimize ad campaigns for better performance
The easiest way to sell something online without any experience
Oberlo · beginner hands-on
→ Create an online store using Shopify→ Start selling products online
Sales Enablement, Innovation, and Growth Hacking
Coursera · beginner hands-on
→ Apply sales enablement frameworks→ Refine sales approach using micro-learning
This Is How You Sell SEO To Small Businesses
fatjoe. · beginner hands-on
→ Sell SEO services to small businesses→ Create effective sales pitches for SEO

Read (10 articles)

📄
The Information Gap Is the Real Moat for Solo Builders
Dev.to · jeno-debug · 2026-04-24
📄
Designing Brands Through the Lens of Culture
Medium · Startup · 2026-05-22
📄
Who Am I Writing For?
Dev.to · Mark Steadman · 2026-05-13
📄
Google Ads Vs Facebook Ads Saas
Dev.to · Mohammed Ali Chherawalla · 2026-04-14
📄
How to Write a SaaS Website Headline That Converts
Dev.to · Mohammed Ali Chherawalla · 2026-04-14