How to Choose the Right Digital Marketing Agency for Your Business | Neil Patel

Key Takeaways

you want to get more traffic but you don't have the time to do your own seo your own digital marketing what should you do well the obvious answer is you should hire a digital marketing agency but you know what if you just hire any digital marketing agency out there you're going to lose money hey everyone i'm neil patel and today i'm going to share with you how to hire the right digital marketing agency if you want more advice like this make sure you subscribe to this channel because when i release my next video you'll then get notified the first piece of advice i have for you is don't hire a digital marketing agency who doesn't have traffic to their own website if someone doesn't have traffic to their own website how are they going to get you traffic to your website everyone claims they can do seo or they can do paid advertising or they're good at conversion optimization but if they can't show you the results from their own website don't hire them the second advice i have for you is look for case studies and testimonials if a company doesn't have case studies and testimonials how do you know they're going to do well for you and ideally look for bigger case studies and testimonials or logos because when you see this what you'll find is if they work with big brands there's something there that big companies trust and these companies have a much stricter hiring policy when it comes to contractors than most so if they like them there's a good chance that you'll also like them number three look for someone who's tactical yes strategy is important concepts are important but if someone doesn't know how to implement it doesn't matter how smart they are they're never going to be able to get you the results they need to know how to implement the changes to your website look for someone who's tactical or else it'll take forever for you to see any traction number four it doesn't matter how smart the founder is for example i have a digital marketing agency called neil patel digital but you know what yes i work on a lot of accounts and i oversee the whole strategy for all my clients but i'm not there every single minute working on one specific site you need to make sure that the people working on your account are amazing i myself do a ton of the hiring and i'm picky if someone doesn't know more about marketing than me in specific areas or tactics or they're not well versed i won't hire them i'm just that picky make sure whoever's working on your account within these agencies are good ask them who's going to be working on my account number five you need to have regular communications ask them are you going to be providing reports weekly calls are you going to be doing regular email communication if not you're not going to know what's happening with your account last thing you want to do is spend money and not be communicating with the company that you're paying this is really important because if you don't have communication you're not going to know when things are going wrong number six ask for references if someone's not willing to give you references they haven't done well i'm not even saying you have to call the references because you know what anytime you ask for references people are only going to give you good experiences but if someone doesn't have any references to send you that means they've never done good work for anyone out there and last but not least look for people that have worked on similar businesses it doesn't have to be direct competitors or someone within your industry but similar size companies you don't want someone who's only worked with the googles or the facebooks of the world they have to work with small to medium businesses if you're one or if you're a local business look for someone who's worked with other local businesses by ensuring that they've worked with similar type of sites you're more likely to get results follow these strategies and you're much more likely to hire a good agency now before i wrap this video up i have a question for you how many of you have hired a digital marketing consultant or agency and got burned off if you have just leave a comment below just saying i've got ripped off by a digital marketing agency i'm just curious because i found that a lot of people they're not using these tactics or these strategies and they're hiring the wrong agencies because they're not going through this process if you go through this process you're much more likely to hire an agency that produces results thank you for watching make sure you leave a comment if you have questions like the video share it subscribe to the channel again thanks for watching