How to Leverage Facebook Groups for Building an Email List | Neil Patel

Key Takeaways

have you heard the saying that the money's in the list well it is the bigger your email list the more money you're gonna make but how do you build that email list you know what today i'm gonna share one of the most creative ways to get more email subscribers that you've probably never heard of hey everyone i'm neil patel and today i'm going to share with you how to leverage facebook groups to build an email list before we get started make sure you subscribe to this channel that way whenever i release new marketing information you'll get notified about it the first strategy i have for you is repost links within your group whether you have your own group or whether you're participating in someone else's group if you find a landing page that is relevant to those group members repost it when you repost that landing page and that landing page should be one that offers an e-book a white paper maybe a webinar you'll get more people to go there and you'll also start collecting more emails if we're posting a page that's just like a blog article you're not really going to get too many emails even if you're using exit intent software's like hello bar to collect more emails from your blog sure reposting those on facebook groups maybe may help you collect one or two more emails but it's nowhere near as effective as reposting a link to a landing page for an ebook a white paper or a webinar opt-in so try to stick with one of those three things secondly if you make your facebook group private you can ask onboarding questions to see if people are qualified to join your group when you make a group private what you'll find is you can come up with whatever questions you want to ask such as their name their email address their company their company size when you have all of these things one you're collecting more emails but two you're letting in much more higher qualified people into your group you don't want to have the biggest group you want to have the most qualified group when you ask these qualifying questions people start trying to come in you can then take all these people and store them with zapier you can connect facebook with let's say google sheets and then you can store all these emails in google sheets or you can store them in whatever email provider using such as mailchimp the third thing i have for you is adding a description to your facebook group description by adding a call to action just letting people know hey check out this webinar check out this cheat sheet or hey thank you for joining neil patel's advanced marketing group if you want the step-by-step tutorial on how to get more traffic first start off here and by having like a simple call to action like that you can drive them to a landing page and you'll find that it will cause more emails and last but not least anytime you go to a facebook group or facebook page what do you see first you see that cover image that they have whatever offer that you have but talk about that offer in your facebook cover image or header once you do that you'll find that more people will start going to your landing pages because they'll be right in their face you want that to be the first thing they see not the last thing the first thing about having it right there front and center in your design you're going to get much more people going to your landing page that's it if you're leveraging these tactics good for you i'm guessing most of you are not so if you're not make sure you go and implement them today if you like this video please share like subscribe tell other people about it even leave a comment if you have questions you're not sure how to maximize the emails from your facebook group or something's not working leave a comment i'll help you out and again thank you for watching