How to Take Your Digital Marketing to The Next Level | Neil Patel

Key Takeaways

are you frustrated that digital marketing isn't working for you hey everyone I'm Neil Patel and today I'm going to share with you how to take your digital marketing to the next level similar to you I've been frustrated as well and you know what most of you are going to even be frustrated in the upcoming years because the web is just getting more and more competitive but don't worry I'm going to teach you how to get results in this competitive environment before we get started though make sure you subscribe to this video that way when I release more tips on digital marketing or SEO or any of the tactics out there you'll get notified the first tip I have for you is to leverage videos you're watching this video You're engaging With Me video is the new form of marketing very few people are doing it but if you do you'll get super great results fast and I know that may sound ridiculous but it's true SEO can take a year before you get results a YouTube SEO though you can get results in less than a week they like ranking videos right away if your video does well in the first 24 hours you'll notice that you'll start ranking for all these terms really fast now I have a question for you how many of you guys have leveraged video before if you have leave a comment with yes if you haven't leave a comment with no this is one of the best tactics that you can leverage if you want to do well in the long run and with your videos make sure you upload them to each and every single social network separately because Facebook doesn't want you to embed a YouTube video by doing that and Linkedin doesn't want you to just link out to your YouTube video they want you to upload it all over again by doing that you'll get more results also in your videos make sure you have call to actions telling people to go to your company or business or to buy your products and services there's nothing wrong with self-promotion that's how you're going to get the most out of your video marketing the second tip I have for you is to create a funnel there's a lot of tools like Sam car and clickfunnels would allow you to add upsells and downsells this is very important because digital marketing keeps getting more expensive year-over-year in 2008 during that big real estate recession or the recession that was more so caused by the Banks and the real estate industry at least in the United States Google made more money for mats even during a crazy recession when a lot of times house prices were going down 30 40 50% that shows you how effective digital marketing is costs are going keep Rising by adding upsells and downsells by creating that funnel using tools like clickfunnels or Sam card you're going to get more Revenue per visitor and that allow you to spend more money on digital marketing the third tip is Su guest post you may not have the traffic you want right away you may not be in front of the Right audience but you know what there's already other sites that are in front of the Right audience hitting them up asking hey can I just write a post a lot of them are going to say no but if you keep doing this some of them are going to say yes even if they're not popular sites eventually that'll lead you to getting bigger and bigger sites to approve you as a guest author because they've seen that you've written for the smaller sites and your content isn't that bad when you write for these bigger sites what you'll find is they already have your audience they already have the viewership by you releasing content there you're going to increase your brand value and you'll start getting visitors to your site as well as conversions and sales the fourth tip I have for you is to take an omni Channel approach it used to be where you can build a business just off of one tactic you know Facebook Facebook built their business on inviting everyone in your email address book to join Facebook that no longer works if Facebook had to start all over again people would be like I'm already used to these emails they would ignore them you have to take an omni Channel approach from SEO to paperclick marketing to email marketing to growth hacking by leveraging them all you're going to get the best results versus just leveraging one of them and last but not least optimize for conversions you can use tools like crazy like to see where people click on your site where they don't you can also use tools like crazy to run AB tests you can also use tools like hello bar to collect emails that way when people come to your website collect an email you can then shoot them an email get them to come back and that way over time they'll convert into a customer you can use tools like subscribers. comom to generate push notification subscribers makes it easy through the browser one click they'll be able to subscribe to your site again you can get them to come back and eventually convert remember most people come to your website right then and there will not convert it takes time to convince people to go from being a visitor to a purchaser that's why most sites don't even see one or two out of every hundred visitors convert into a customer they're not nurturing the rest of that traffic and getting them to come back and convert in the Long Haul so that's it thank you for watching if you enjoyed this video make sure you like it share it leave a comment even subscribe to this Channel and if you need help taking your digital marketing to the next level check out my Ad Agency Neil Hotel digital