The 3 SEO Tools I Use Rank #1 on Google | Neil Patel

Key Takeaways

everyone says you need to use a lot of marketing tools to do well on google you're probably using 5 10 20 tools but you know what you don't need all those tools to do well hey everyone i'm neil patel and today i'm going to share with you the only three tools you need to rank number one on google before i get started and showcase these three tools for you make sure you subscribe and follow me whatever social platform you're watching this video on subscribe because each week i'm going to be bringing you new marketing knowledge the first tool that you need to use is uber suggests how many of you guys have heard of uber suggests if you have just leave a comment saying yes it's a free marketing tool that i release for you yes that's right you don't have to pay for it the way uber suggests works is you can take all the keywords that you're already ranking number one for or number two for or even on page one four and put those keywords into ubersuggest ubersuggest will show you all the long tail variations of that keyword because check this out already ranking on google for a specific term it's really easy for you to rank for also the long tail variations of that term for example if you typed in the keyword digital marketing into ubersuggest you'll see tons of other variations it could be about digital marketing companies digital marketing jobs digital marketing consultant whatever the list may be if you already rank for that head term using ubersuggest will give you a laundry list of hundreds and hundreds of other long tail phrases that you can mix into your content and just instantly grow your traffic when you do this and you update your content all it takes is roughly 30 days before you start ranking for a lot of those long tail key phrases as well but the key isn't not to just add those keywords into your content you have to adjust your text in which you can't just add digital marketing jobs onto a page that's talking about digital marketing you may have to add a few paragraphs around digital marketing jobs and you need to blend it in if it's not natural don't just add the keywords because you're looking for that extra traffic but using ubersuggest it'll tell you how to get extra traffic by just adding those extra long tail phrases onto web pages that already rank for those head terms the second tool i have for you is google search console yes you've heard of this tool before but very few people are using it the reason i say google search console is you don't want to just use it or log in every once in a while and have it tell you errors or notify you hey something's wrong with your site or hey we noticed way too many 404 error pages instead you want to use it to a b test your title tax what you'll find is you already rank for certain terms but if you perform a search on google and if a thousand other people perform that same search and everyone naturally clicks on the second listing instead of the first listing what do you think that tells google that tells google that hey this second listing is way more relevant so let's move it from spot number two to spot number one you wanna a b test your title tags look at google search console look at the terms that are ranking on page one and see if those terms are in your title tag if they are great if they're not make sure you add them it'll help you get more clicks the next thing you need to do is make your title tags more appealing by using action words verbs this will all help you get more clicks also look at magazine articles magazines or even the cover of a magazine they typically have catchy titles how to lose weight in 30 days how to shed 5 pounds in 30 days 101 ways to do yoga you know as an advanced person i don't know i'm making them up here but you get the point look at magazines for inspiration by making your headline more appealing you'll get more clicks and over time you'll start moving up in the rankings the third tool i have for you is ahrefs out of all the paid marketing tools out there ahrefs is the number one tool i love using why is that it tells you everyone who's linking to your competition ahrefs has this cool feature called link intersect what it allows you to do is put in your three top competitors and see who's linking to them and who's not linking to you because with ahrefs you can put in the top three competitors plus your own domain name this allows you to see someone who's linking to all three of your competitors but not you the reason this is cool is if someone is linking to multiple of your competitors it tells you that that person's is receptive to link building and linking out to other sites you have a much better chance of getting that site to link back to you than a site that only links to one out of all your competitors because you know if they're only linking to one they're probably not into linking out to other sites within your space so use ahrefs once you see a laundry list of all the sites that are linking to your competitors but not you you can see what context they're linking to your competitors it could just be that they're linking to them because they have amazing blogs well if you don't have a blog that's what means that you should be creating one and then you can reach out to those sites being like hey i noticed that you linked out to three of my competitors x y and z i actually also have a blog and this is what we covered that they don't doing simple things like sending those kind of emails is a great way to generate more links now i know i said this video just has three tools but i thought it would be fun to include a fourth tool as a bonus so as a bonus for you check out subscribers this isn't an seo tool but here's how to help you increase your rankings google is all about brand mentions these days the bigger the brand the higher the site usually ranks in google you want to build a brand and you can figure out where your brand is by using google trends typing in your name compared to the competition it'll show you if you're climbing or decreasing it's really hard to build a brand but one thing that helps is having people see your site and your content multiple times have you heard of the rule of seven i've talked about this in past videos but when someone sees your brand seven times they're much more likely to convert and build that connection with your brand and your website whether it's personal or corporate so by using subscribers when people visit your website in their browser they can instantly subscribe just through one click they don't have to put in their email or anything and then whenever you have a new product or service or new blog content you can send out a blast keep getting people back to your site building that brand so in the long run your rankings are going to climb thank you for watching make sure you subscribe leave a comment if you have any questions share the video tell other people about it i really appreciate it thank you very much