Growth Hacking Strategies | Tips to Get More Traffic, Customers and Traction

[Music] so how are you guys doing today awesome that's great it's so funny i've been to vienna before and it's actually one of my favorite places to visit i love the weather it's great in the u.s everyone thinks about like california you know it's sunny i was born in london and uh i lived a lot of my life in seattle and the weather's just like this so i love it because you know as a startup when the weather sucks like vienna no offense that means you're gonna work more you work more you make more money if it's nice and sunny you wanna go outside you're not gonna work you don't make as much money it's the same reason why you guys all play a lot of online poker during the winter so all right let's get started today i'm going to teach you guys all about growth hacking you guys all familiar with the term all right well now you'll actually know how to do it for your business i'm going to give you actionable tips my twitter handle they also have a twitter handle here i have no idea what it is but you can use theirs as well before we get started i want to tell you one quote from a guy named adam nash and it's very important which growth is important and all good companies take it seriously you're not going to increase your revenue your traffic your sales unless you take growth seriously for example you know facebook you know what their internal metric when they first started out was how many more users were they adding per day and they weren't just looking at it as a pure number so if they had a thousand users the first day and the second day they had another thousand users and then the third day they had another new thousand users that's slowing growth percentage-wise you're not growing as fast so their goal was to grow a faster percent than the previous day right if you take growth seriously you can actually do quite well but there's three main things you need to know before you start hacking your way into growth one who are your customers if you don't know who your customers are there's no way you're gonna actually make any money it was funny when i created a kissmetrics and my co-founder we're just like yeah we're analytics company anyone who has an online website is going to pay us that is our customer we failed miserably when we did that marketing approach why everyone is not our customer the local shop on the corner that sells pizzas is not our customer right it's not useful you got to be very targeted for us it was companies that do at least roughly what seven eight million euros a year and they're in e-commerce or software as a service or subscription so you got to get very particular how do you reach your customers do you reach them on twitter google facebook whatever it may be you got to figure out what channels your customers are actually using and most importantly when you're trying to do growth you can't just look at the most popular channels these channels get crowded very fast now let me give you example of this you guys all know dropbox right so when dropbox first started out they're worth over 10 billion us dollars now that's a lot of cash but when they first started out did you know they actually try to acquire customers on google adwords before they try doing any growth hacking or anything what's the problem with that well their product is only 99 a year when they're trying to acquire customers off of google they were spending 233 to 388 dollars do those economics work out no not at all why not one they're paying way more than the customers paying them and two just because the customer's paying them 99 doesn't mean they make 99 there's cost for that customer their support cost there's development cost there's cost to host their files right so what did dropbox do they realize that paid ads don't work for them but they realize that they can hack their way into growing so they did this thing in which they did a distribution hack want more space on dropbox invite some friends tweet it out connect it to your iphone refer a friend right when they started doing all of these things it actually worked now i myself i'm uh indian asian and descent in which uh indians are very frugal right i have a lot of twitter followers i myself was so cheap that i didn't want to spend 99 a year on dropbox that i myself tweeted out to over a hundred thousand people it works that's kind of silly of me i should have just paid in ninety nine dollars because eventually after i did all the tweeting and stuff i still use up all my free space so i had to spend the ninety nine dollars but they got me to do it why because there was like hey click a button it's really simple you'll get more space i was like okay more space yay right it works out for them and it worked out for me it was a great distribution hack so there's five strategies that i'm gonna teach you one integrations two emails three end beds four powered by badges and five free stuff now let's get started integrations right are you down with other people's platform the more people out there that you can target right the bigger your market that means there's someone else already out there with those customers for example if you're targeting a very small niche there may not be a lot of other businesses with your exact customer base but if you're going after something broad someone out there who's not a competitor also has some of your same customers for example kissmetrics is analytics a lot of our customers use google analytics a lot of them use dropbox there's all these other tools our customers use and instead of just saying hey let's do adwords to go and get them let's do facebook ads why not actually partner with some of these other channels so if you look at shopify they have over 30 000 plus businesses paying for shopify salesforce has over a hundred thousand businesses these businesses may not seem like a lot of businesses but salesforce's customers spend a lot of money right they're worth what i think 40 plus 50 billion dollars that's a lot of coin box over 120 000 businesses 37 signals has over 150 yammer has over two hundred thousand constant contact has over four hundred thousand github has over 1.9 million mailchimp has over 2 million google apps over 4 million freshbooks 4.5 google analytics over 30 million businesses are using google analytics that's a lot evernote also has over 30 000 people 30 million people using them right and last but not least dropbox over 50 million people are on dropbox so what does this tell you if you leverage their user base you can actually grow your so how do you actually do these integrations one these integrations have to make your product better and the other person's product better for example evernote has a lot of users i sell analytics does it make sense for me to integrate with evernote a place where you just take notes what do you think yes or no no it's okay the reason it doesn't is someone who's on evernote is just making like to-do lists oh i need to do this or i need to buy groceries or i need to go to the mall today i need to go put some more petrol in my car right they're using evernote for that kind of stuff we're selling to b2b but integration with google analytics makes sense why because if they're using google analytics we can say hey google analytics will show you or shows you what uh who came to your website or and kissmetrics tells you what happened right in which we can actually give them more data on top of google analytics that benefits them and it benefits us because more people get more out of their google analytics plus it allows us to get their user base in which why market to our own user to random people online when we can already tap our ideal customer right so that's the example of an integration that benefits both parties you also want to discover what's valuable and you can do this by asking people ask your users ask your customers what other services what other products what other tools do you use what other websites do you go on this will help you identify what solutions you should potentially integrate with because you don't want to just integrate with the business because you think it's the right fit you want your customers to tell you hey this is the right fit this is what i use you should integrate with these guys that way you're not wasting your time right i know i have problems with development and i bet you every other startup does too why there's not enough developers out there especially good ones so you want to make sure that you're only integrating with tools services products applications websites that your users feel that would be very beneficial and it has to be a win-win once you do that you need to make your partner pages awesome you can't just integrate with dropbox shopify whatever it may be and expect people to just come on board and sign up it doesn't work that way so when you integrate what you need to do is a few things one create a partner page letting people know that they can integrate with shopify or kissmetrics or whatever it may be right and your product two most these big companies that have a lot of users have very popular facebook fan pages so what you want to do is you can create facebook campaigns targeting their users so people who like dropbox you can show them ads and you can actually show them ads to integrate with your product and once you start getting attraction three you need to hit up the companies you're integrating with and try to get them to promote this integration to their user base and you'll be shocked they actually want to promote it why because the more integrations their users do the longer they'll end up sticking around and paying them so it's a win-win situation next emails you guys all log into facebook every day you guys use google right search engines you know what the one thing i bet that everyone uses more than anything else emails right the world revolves around it especially in the working world everyone has to have an email account whether it's a gmail or hotmail or at microsoft you know your company that you work for or whatever it may be everyone has emails if you can figure out how to tap it you can actually get a big customer base quickly this is how people like facebook and twitter grow even currently linkedin example right a lot of them all grow through emails here's an example right of podio put in your email here's another one from yammer put in your email right join your company's free social network you can use it for almost anything when people put in an email let's go next there you go so another one box right but when people put in an email you want to try to entice them so for example box says hey the more emails you put in of your colleagues the more free space will give you right it's enticing them to invite their friends facebook knows that within the first seven days i believe you need is either 10 or 30 friends i believe the number could be 30. 30 friends they know if you have 10 or 30 friends within the first seven days you're very likely to keep using facebook forever so they push really hard on getting you to put in your email and inviting friends now the thing with emails is you gotta optimize onboarding it's actually not that difficult to get people to put in their emails and just say hey sign up invite some friends but if the onboarding isn't good then their friends aren't actually going to use a product so good onboarding for example is you sign up for facebook and you say all right cool now that you've signed up let's connect you with your friends put in your email so we can see which of your friends are already on facebook if none of them are it's like all right invite your friends to facebook and then after you do that then they say all right let's create your profile add an image add you know your info add your bio add your birthday etc but you got to optimize the onboarding and continually tweak and test it without doing that what you'll find is you'll get a big drop off from emails it's all about the onboarding it's very easy to get people to invite and the cool part about the email addresses too is when you're doing this whole process you don't even have to ask people for their name and email anymore most people watch look at this room how many of you guys have a facebook account raise your hand a lot almost everyone how many have you a gmail account almost everyone again how many of you have a twitter again see you don't have to ask people for their name email or password what you do is you just say hey sign up through twitter sign up through facebook because then they just click a button your conversion rate will go up by roughly 30 plus percent which is huge and then you can tap into all their contacts and etc really quickly so that's a quick trick then when you're doing the onboarding you got to let them know who should they follow this actually helps the whole process it creates that circle right if you don't have that circle there's going to be a drop off you got to get them to keep connecting and inviting etc it's a never ending game you also need to utilize invitations on onboarding process dropbox is a great example of this right in which they try to get you to invite more people more people you invite more storage you get that's why they utilize it you gotta measure the number of people in every company or every person has in their contact list this will help you determine what the potential you can actually go for because if your average user has 200 people in their contact list and they're only inviting 10 of their friends to use your service your product whatever it may be that means you're not doing a good job with the invitation flow and the onboarding because you may be able to get 40 50 of them to invite right instead of them inviting only 10 people you also need to figure out the engaging interactions in which when someone signs up there's things that they do within the first five six seven days that makes them actually want to use your product your service and invite more people if you can figure out what these actions are you'll get more people to stick around for a lot longer the next one in beds you've seen this one everywhere youtube right why do people embed these youtube videos most people actually do it because they're funny these videos are very silly like they'll put a picture of a cute cat i know they're really popular in the u.s like oh look at this cat it's so pretty and then people share it and that's how they get millions of views because everyone's embedding them slideshare another example right you can take presentations like mine right here and share it due to the fact that it's all embeddable when you're doing these embeds you have to give people a reason on why they're gonna embed you can't expect someone to bed something on their website for no reason i remember when i was uh starting out crazy egg years ago it's one of my earlier startups and it's another analytics tool that shows you a heat map of your website i wanted people i was naive when i started as an entrepreneur i was 16. i'm 29 now so i'm quite old but uh when i started out i wanted people to embed my company's product on their website i was like yeah show your data to the world show them you know how much traffic you're getting which company would embed that do you guys want to show people your traffic your sales your revenue probably not right but there was no good reason on why they should embed it i just wanted to do it you can't get people to embed your product or service if there's not a good reason people embed youtube videos because they want to share something whether it's informational whether it's humorous whether it's an emotional rollercoaster they want to share those videos because it benefits other people it's a win-win situation in which youtube ends up getting more traffic plus they're providing value to other website owners you also want to make it easy as possible to embed make them click a you know box it automatically highlights it all they click a copy link and they can embed it onto their site right copy paste you can even create little widgets like hey have a wordpress site click here to get the wordpress version have tumblr click here to get the tumblr version those are all examples you also want to track how well these embeds convert in which just putting these embeds on people's sites doesn't mean it's going to drive more traffic youtube actually discovered this when they did embeds at first it was just a video player in which you would watch a video and that was it eventually they started rolling out features such as you embed a video on people's sites and after they're done watching the video they say hey you like this video here's some other videos to watch and then you end up clicking back onto youtube's site and it helps them get more visitors right you got to optimize you got to track they were also testing relevant call to actions they found that showing relevant videos were the best call to actions but you got to figure out what works for you having these beds is one thing but getting people to actually click through go back to your site purchase or embed again or sign up whatever maybe is a whole different thing right you also want to optimize for search but don't obsess about it a lot of people when they do these embeds they're like oh we get backlinks do you know why backlinks are valuable it's because you can get more search engine traffic higher search engine rankings what people are doing though with these embeds is they're actually putting keywords in there keywords that they want to rank for on google but if you end up doing this eventually you'll become penalized so you don't want to be too greedy make the call to action or the links relevant don't try to manipulate the search results but instead the more embeds you get assuming you use relevant anchor text instead of keyword rich anchor text you'll notice that your search traffic will go up in the long run next powered by right you've seen all of these powered by badges they're everywhere the thing about powered by widgets badges etc is people end up clicking through on them and some will sign up so all right switch with these powered by badges people need to know what you're powering i remember one time when i was creating my first website it was a consultancy website i spread marketing services and i would try to get people like techcrunch powered by neil patel and people would be like what the hell why would we put a powered by badge on our site didn't make any sense right your powered buys need to be relevant in which if they know what's happening for example if you do a survey tool uh like campfile it goes on people's websites people like survey powered by compile user voice is another example feedback provided is powered by user voice or support powered by user voice etc right those are all good examples of making it very clear on what people are powering you also need to test your call to actions we thought that putting like powered by kissmetrics etc would be powerful it wasn't that powerful instead doing things like analytics by right so and so company or conversion optimization by so and so company actually converted better than just putting the word power by because so many people had powered by and they didn't know what they're getting so you actually had to test it and try different ones you need to track the views on these powered buys the clicks the conversions and even the ltv by measuring the effectiveness of it overall you'll be able to fine tune it last but not least and then we'll get into some q a and i'll actually give you guys growth examples for your businesses free stuff hubspot has a grader they actually recently went public they're valued at almost a billion dollars and they provide a free grader that tells you what you're doing wrong with your marketing hustle says hey you're doing this isn't this wrong and they'll be like oh by the way sign up for hubspot very effective it's a free tool that tells you you're screwing up right that's a great example of a good free tool another one new relic how fast is your app compared to others they do benchmarking another one kits ebooks pdfs all good examples of free stuff that you can end up using when you're doing this free stuff you need to map it out to the customer decision making in which you can't just say i'm going to give free marketing information and people buy my marketing product doesn't always work that way hubspot realized companies buy their product to improve their inbound marketing to get more leads to get more sales so what they did is they created free stuff that showed you what you're doing wrong and why your business isn't growing as fast that caused more people to sign up and pay them you also have to think about what you can repurpose you don't necessarily want to go and create something from scratch and spend a ton of time and money on development if you can test something that you can that's already out there and repurpose it and launch it ghettoy right you're pretty much doing a minimal version and if it starts working then you can adapt it then you can make it better over time and then invest dollars into it but you don't want to do too much of a commitment at first you also want to educate your prospects a lot of the best free stuff out there is ebooks and information how to use products how to actually get more value out of a service whatever it may be anything that benefits your user it actually builds a lot of goodwill and it causes them to spend more money with you tell other companies friends about your product and service and last but not least you want to measure and optimize for revenue the free stuff can convert it can make you money example dropbox they give you free storage they're making money right a ton of it free has worked out really well for them so when you're doing all of this there's two things i want you to keep in mind one figure out what's best for your product growth hacking isn't just about driving more users it's about providing more value benefit to your customers if you can do that they'll continually lose use what you have to offer and tell other people about your company you also have no excuses to make money just because you see companies like pinterest snapchat being worth billions of dollars without making any money doesn't mean you can do that as well those are very rare cases even in the u.s they're very rare cases even in silicon valley they're rare cases focus on actually making money that's the one thing that's valuable no matter what part of the world you are right so now let's get started in some q a and let's go over some questions you may have if you also want examples of growth hacking for your business you can tell me the type of site you have and i can give you live examples but first let's have some applause for a great talk thank you good so we have again two ways of questions the digitized way using the pioneers app clicking on interacts and posting questions you can also upload questions there or the traditional way you just raise your hand and i go around and we already have a few questions lined up i highlight them so the question is growth hacking in b2b markets it works extremely well in b2b and b2c a good example of b2b is signals they change the name it's a product by hubspot in which they give you something for free you can use a product a small bit it helps track how many people open the emails you send them right and what they do is they only give you a certain amount for free if you want more you got to keep inviting more and more users and every month that resets that's how it grows it's a great example of b2b growth hacking talking about examples um what is the best b2b growth hack you've seen recently so that one is actually one of the best ones i've seen recently hubspot uses it wealthfront uses it these companies are actually doubling their user base through these growth hacks in which one user that they acquire through adwords or whatever channel they acquire the user from becomes two with this invitation process and the trick that these guys have all learned is you reset it every month in which every month you make them invite more and more people so once they invite it yeah you may give them more space or more information but they give it to them for 30 days and then it resets back to the default and they got to keep inviting more people or pay to upgrade an interesting question why do you need my phone number when registering for kissmetrics so our sales team can call you and sell you on our product we want to get your money so we get your phone number we know if we call you you're going to pay us more than if we email you okay um what kind of growth hacking techniques would you recommend to boost pre-orders or crowdfunding uh boost pre-orders or crowdfunding so one thing i've actually noticed with a lot of these crowdfunding campaigns this is actually a very unique way in which i've seen some companies offer discounts for multiple purchases and what they've actually done within their crowdfunding campaigns is saying hey you know you can spend x dollars on one pre-order or if you get five you'll get a 30 discount and what they say is don't need five yourself well bundle it together with your friends make a big order tell your friends about it and it's actually been a very effective process and you should actually check that out when you're doing the crowdfunding campaigns encourage people to do group buys versus doing it singularly and you can actually try to make it if you're doing it on your own website in which they can invite a few people and share the cost and split it so that way they don't have to collect the money awesome are there any questions in the audience in a traditional way raise your hand if so over there we have a winner can you stand up hey we're a b2b analytics database it's usually like 9 to 12 month sales cycles and anything that's really expensive has a huge sales cycle so what i've seen is a lot of examples for quick or short you know less expensive sales what if it's you know your average sales 500 000 a million nine months 12 month sales cycle any ideas or tips yeah so with you the way even though your sales cycle is long the more leads you get the more business you'll eventually get you would agree with that correct yes perfect so what you would actually do is you would optimize for leads not the sale part because the cycle is too long and if you're in the b2b space the best way to actually generate leads from what we found is you do guest posts so you know like there's inc magazine forbes entrepreneur what's example of a business magazine in vienna let's call it the uh vienna tribune right i'm gonna make it up i have no idea what you guys have here so if i'm reading the vienna tribune what you should actually do is and this is a a long growth hack but it'll work i've tested this out so i would email the vienna tribune author that writes there because not all authors on these big sites actually work for the company some are actually just guest contributors i would email them and let's say their name is john i'll say hey john great article on growing you know your business through analytics i noticed you actually didn't head on x y and z topic you hit on a b and c which is great but have you considered you know modifying and talking about x y and z just a friendly tip keep up the great work i love reading your content don't ask for anything you just shoot an email over like that next email you said next time he writes another article john wow what an amazing article i learned a b and c from it keep up the great work i'm a big fan right and you signed it your name cheers stan third email you send hey john i realized you haven't actually written on a b and c topic i've looked through all your posts and i haven't found anything on it i think it'll actually be really beneficial to your fans your followers just like me right i'm one of your fans but i know you're busy so if you don't have the time to write no worries you've already done so much for me if you want i can just write the article for you right and what you'll find is john will be like yeah you would really write it for me i'm like yeah i'll write it for you i'm also going to throw in a link back to my website but i'll write it for you right you don't tell him the link part just write it for him and what you'll find is he'll introduce you to the editor of vienna tribune or whatever the paper is called he'll get your account and then from there when you write articles because now you can publish your own you can link from that article let's say you wrote an article you're selling analytics so you wrote your article 10 ways analytics can help grow your business and then what you would do at the end of the article you would say hey uh click here to download the checklist so you create an image have a developer on fiverr right i think that's the israeli company fiverr five dollars it's cheap and they can create like a pdf that has a checklist of the ten ways it can benefit the business and they put in the name and email to get that on your website now when you have the name email you can even ask for a phone number your then your sales guys can follow up email them see if they're interested you'll collect a lot of leads a lot of them won't be qualified but a portion will you'll actually make a ton of revenue for this and this strategy works just look at me i blog on forbes now entrepreneur magazine inc fast company all these sites because i use this strategy but i'll give you one little advice don't try to do that tactic with me i know it works ernie we have a question from a slider which is growth hacking in two-sided business models chicken and deck problem yes when it's a chicken and egg problem you're gonna have to go after both sides um but you can't go after both sides right away it's funny in which companies will try to get people to let's say if you have a two-sided market you're looking for advertisers and publishers it's very hard to growth hack for both of them so you need to focus on one side of the market first and you artificially inflate the other side for example airbnb growth hacked by taking listings from craigslist putting them on their site that's how they started getting the first listings and then what they did is they spent money on google adwords to get visitors to their website to view those listings and apply so what i'm getting at is it's it is two-sided in which they need people to list and they need people to come and pay for the listing right like to go and stay in someone's place but it's hard to growth hack it for both sides so pick one airbnb decided to pick the growth hack for the listing side and they bought the traffic once you figure out how to growth hack one side and you start getting more of a user base then you can work on both sides eventually but pick one at the beginning are you a question here can you stand up sure hi neil um how do you growth hack uh offline so physical products like socks for example oh my god i actually have a great example of socks i used to buy a shitload of socks i had like a five chest drawer of socks like i was obsessed with them and most people would send them for free because on my about page i used to put how i like fun happy socks no more i just wear gray now but i used to have like all these socks with different patterns and i think over time people sent me around like a thousand to 1 200 free socks which is a lot um but i actually figured out the trick to hacking the stock market instagram it's super popular right you know how many do peop guys buy your socks or girls guys guys guys okay you know how many guys are perverts and creeps on instagram a lot they're just looking at pictures of girls and just going like like like like like and uh you know a lot of the guys even if they have wives or girlfriend they'll look at the pictures they won't click like but they'll look look look look right so what you can actually do and i've had a buddy test this out a lot of these models on instagram don't make any money they just take pictures a selfie these girls made selfies popular right they just take selfies of themselves doing a duck face in the mirror like picture okay give them free pair of socks i've seen people do this like nice laundry and even like five dollars ten dollars they'll be like oh my god you gave me socks i'm gonna post these socks on my website on my instagram profile and they mention it and my buddy started doing this he started getting a thousand six hundred visitors a day from instagram just by giving girls free socks and in sales i think he was making something like uh extra like 26 28 000 a month in profit from sales from instagram try it out it'll work he could scale it up you can probably get a few hundred thousand now because there's so many more perverts on instagram and hot girls [Applause] next question sorry are you laughing because that's what are you on instagram thank you that's a video no thank you no um so the next question had like 22 upvotes how do you grow hack a growth factor app downloads in the app store do you want the legitimate answer the shady answer shady shady um through mechanical turk you can get a ton of upvotes for dirt cheap and you'll actually skyrocket to the top of the app store check it out mechanical turk have you guys heard of that uh it's a place where there's people all around the world who are looking to make a penny literally one penny and they'll you can pay them like a fraction of a penny uh i don't know what you call it in europe i know in in london it's a pet right pence or something like that sensor sense okay so it's a sense you can give people like uh one cent for five upvotes like it's that dirt cheap and people will go and just like your product upvote it download it etc all on the app store check it out the legitimate way i don't want to sound shady so i'm going to give you the legitimate way as well with upvotes it comes down to actually partnering up with other people some people think oh you get a lot of press you'll get upvotes and stuff like that usually an app usage creates good uploads so as you're using your application you say hey have you uploaded if you upvote it we'll give you more coins we'll give you more more features whatever it may be the other thing you actually want to do is there's other applications out there in which they'll promote your product and uploading it and rating it and leaving comments if you pay them and that's a great way to skyrocket your app store ranking it's expensive though mechanical turk is kind of the cheaper solution i hope this is not recorded and i hope so no don't don't worry just on live stream but okay even better hey neil i'm peter do you have any gross hacking tips for b2b hardware businesses yes what kind of hardware it's called mini break it's a remote controlled bike break for kids we plan to go to retailers and get into their business like bikes like a bicycle i'm going on the street paddling yeah yeah that's right as a kid why would i want to bike brake i want to keep going faster it's not for the kid it's for the parents to to keep them safe yeah that kind of sucks um i was that kid like was going off at jumps and stuff i saw this scar from the tarmac like the road i was i was watching x games and my i didn't wear a helmet and i just my chin kept scraping on the pavement this is totally safe don't worry yeah i should have probably used it my bone was showing it was bad but i loved it if my parents had a break i would have been crying but i like getting hurt and having fun nonetheless in the b2b world bicycle shops so you're a customer you want to get more bicycle shops to include your product correct what i would actually do is there are companies with your user base for example yelp right i don't know if yelp is popular in europe they have a big directory of bicycle shops i would hit up companies like yelp i would head up other uh bicycle fan bases there's like bicycle groups amsterdam bicycles are really popular did you know bicycles have the right of way in amsterdam i was walking and a bicycle guy ran me over and got mad at me and i was like that's a whole different type i wish you know i could push a button and he was breaking but what i would actually do is get to those people who have those groups bicycle groups uh shop groups the yelps who have a list and i would actually crawl them scrape them and actually get the email addresses for all these people or make a list mechanical turk someone you can pay someone uh like three cents for every hundred emails they give you of uh bicycle shop owners and then what you do is you mass email up and you're saying hey this is a good product to have for upselling it can help make you more money it'll actually work check it out i've done similar things for like uh my buddy had a cleaning business i did similar things like that he was selling cleaning products other cleaners and we went to yelp scraped them all for it was a fun experiment went to mechanical turk got a list and people got us the email address we sent out i think it was like 16 17 000 emails and he generated over a half a million dollars worth of sales over the next 12 months from it so try it out it's more of an unconventional growth hack but it'll work but we're out of time what does the clock say there's no clock okay so we're out of time um so there are two way because there as you can see there are lots of lots of questions alone and i'm not even counting people who raise their hands um so there are two alternatives i i leave you a choice option a is because the next session is actually lunch break we can do a few more minutes your call rda at lunch so i'm good it's also the audience it's called option that's your call um for any questions that we don't answer now would you be willing to if we send you an email saying these are the unanswered questions can you just write like short you know lines and then we post blog posts i can do either one all right so you guys pick what did he say now of course you know if you ask the audience you always get the part like okay only a few more minutes right is that fine okay um so what are some underrated channels to use right now to promote your products i know you guys all know about facebook and you think oh it's already saturated it's not facebook on mobile ads one of the cheapest channels i'm killing it from that youtube man there's someone in here already sells analytics but i'll tell you nonetheless um youtube i try to spend 100 a month on youtube ads i not only am spending money on youtubes but within the first 30 days i'm making enough revenue to pay for more than my actual cost youtube is one of my roi wise youtube advertising is my number one channel and do you know why it's underrated because those videos that people put in front of other videos no one wants to create them it takes a lot of work so we just go to demo duck and we would pay companies to make the videos for us and we just shove a shitload of pre-roll ads works like a charm even for b2b like we're killing it from that all right then uploaded nine times growth hacks for developers target audience developers growth hacks for developers as a target audience focus on github do integrations with them i would also hit up all the hackathons the hackathons have big email lists of all the developers partner with them because most of them don't make any money and you can actually do some sort of promotion or something with them and part of it they have to give you their whole email list and they'll actually do it and then you can blast out to their emails all right one more question from the audience traditional way hi great presentation wanted to ask how would you address a niche market of urban professionals on the verge of a burnout people who are suffering from symptoms of mild depression so pretty much people who work nine to five jobs yes no overachievers uh almost uh on the verge of a burnout suffering from mild depression so you're trying to figure out how to go after them and get them yeah we have a great solution to help them i found that a lot of these professionals also spend a ton of time on uh oh i actually got a good one have you heard of rescue time no it's a free app that helps people track their time and helps them optimize it it's for overachievers kind of like your audience okay so rescuetime has a free tool you can probably partner with them because they're not that big of a company but they have hundreds of thousands of users and say hey would love to do a campaign with you to target all your users that are using the application the most because the ones that use it the most are probably the most overachievers because they're trying to optimize their work output productivity and work get the most done for the amount of hours and then you can sell products and i can you can partnership and give him a rev cut check it out i would do that all day long cool thanks i'm getting to sign here to close the session is that fine for everyone i'm not going to be killed or something all right so view first of all thank you very much theater audience make some life and other [Music] so if you like this video like comment share i do appreciate it and if i can ever do anything to help you out genuinely even if it's you know giving you some advice i don't care for the money just leave a comment below and i will do my best to try to help you out and answer all your questions thank you for watching