Organic VS Paid Marketing Search Strategies The Pros and Cons | Neil Patel

some people say you have to do seo some people say you have to do paid advertising which one is better you know what not only am i going to go over that today but the answer is not what you're going to expect hey everyone i'm neil patel and today i'm going to go over the difference between paid advertising and seo which one's better which one sucks why should you be leveraging any of them if you want more videos like this make sure you subscribe to this channel that way as they publish more content like this you'll get notified so let's get started with paid advertising there's four main pros of paid advertising one it can scale up as quick as you want as you're willing to spend more money you get more traffic you start a paid advertising campaign you get that traffic today two you can target any region that you want with paid advertising if you only do business in california you can only do ads just in california if you do business in a specific city you can also have your ads only show up within that city that's a beautiful part about paid advertising three you can leverage day party day partying isn't common most people aren't familiar with this and they're not using this but if your business is only around from 8 am to 5 pm and let's say you're in the b2b industry and you're looking for phone calls why would you want to pay for ads at 6 00 p.m because if someone comes to your website and they try calling you no one's going to be there to answer it with day party it allows you to pick what hours you want your ads to show up the last thing you want to do is be spending money during times that you're not in business the fourth thing this is my favorite part about paid ads is you can be very aggressive with your landing pages with seo typically pages that rank on the top of google are very long in content and they have roughly 2 000 words with pay-per-click if your landing page has 2 000 words people aren't really going to convert into a customer or a lead or a sale they're probably going to read your content that's not what you want you want them to buy and that's the beauty of pay-per-click you can have a very aggressive landing page that focuses on your service your offer your product and you can get people to convert much higher from a percentage of how many visitors how many customers than you can from seo now before i get into the advantages of seo if any of you guys leverage paid advertising just leave a comment below with yes i'm just curious to see how many of you guys are spending money on paid ads with seo there's a few advantages one even if you slow down on seo you can keep getting more traffic over time that's the beautiful part with paid advertising the moment you stop so does your traffic with seo if you slow down all that traffic that you've built up doesn't go away you can still maintain it and get it two seo traffic is free and here's what i mean by free yes it does take time or energy or you may have to pay some people to help with link building or content but it's free because it's so much cheaper and in general you can do seo yourself you don't have to pay a agency or a firm to help you with seo you can learn it yourself you can do it yourself and over time you'll notice that your traffic goes up and the third big benefit is majority of people when they perform a search click on the organic listings if you disagree with that leave a comment and say no and i know most of you aren't going to disagree because the data shows the majority of the traffic goes to organic listings over paid listings now you're probably wondering which one should you do well with pay-per-click you'll find that you can scale up and down much quicker with seo it takes a lot longer with paid advertisings you can control the type of audience that comes to your landing page with seo you can't you pretty much get a mix of everything it could be certain people from the united states specific city that you may not be selling your services in it could be in canada if you're not operating canada or india whatever region it may be you can't necessarily control that as closely as you can with pay-per-click also with seo traffic it's not guaranteed algorithms can slap you once you're doing well that traffic doesn't always last yes you can maintain a portion of it but it may go up or down and you could get slapped from the algorithm and yet with paid advertising you can get pulled away as well and slapped but it's very rare because you're giving them money you'll also find that paid scales really easily while seo takes a lot of time with seo you got to write a lot of content either yourself or you got to hire writers or contractors whatever it may be and even when you do that you won't see the results right away it can take three to six months before you see some result but it usually takes over a year before the results start kicking in so now let's go to the ultimate question is it seo or is it paid which one should you be leveraging well the answer is both if they're both profitable why wouldn't you leverage them if paid advertising is profitable that means seo for sure is going to be profitable you want to leverage not only paid and seo you're going to be leveraging any marketing channel that's profitable and works that you can keep scaling so when people say oh seo is better or paid advertising better it doesn't really matter leverage all the channels that are profitable for your business back in the day you could just leverage seo and build a business or you could just leverage paid but now there's so many businesses popping online it's so competitive that you have no choice but to leverage all the channels out there from google adwords to facebook ads to seo to content marketing to social media marketing to email marketing to push notifications the list keeps going on and on that's the only way you're going to succeed is if you have an omni channel approach in which you're leveraging all the channels so now you have it which one's better it doesn't matter you want to leverage all of them if you found this video interesting make sure you like it make sure you share it tell other people about it or if you have any questions on paid or seo or any marketing related questions leave a comment below make sure you subscribe and thank you for watching