How To ACTUALLY Write A Blog Post From Start To Finish | Neil Patel

have you ever read any one of my blog posts and found hey they all follow a similar format and you know what it's not a coincidence it's for a reason because that formula helps me generate at least 37 000 visitors per blog post do you want to know that formula on how i write a perfect blog post hi everyone i'm neil patel and today i'm going to share with you how to write a blog post from start to finish now before we get started i just want to ask you guys to subscribe to this channel that way release more marketing tips like this you'll get notified now i have a question for you how many of you have written a blog post before if you have leave a comment with yes if you haven't leave a comment with no because you know what whether you have written a blog post before or you haven't and i'm still curious on how many of you written one i'm going to share with you the perfect formula that i follow for my own blog it works for a b to c b to b a personal blog or corporate blog it works for everything i kid you not it is the best formula out there first tip start off with a title don't just start writing a blog post unless you have the exact title do not write your blog post 8 out of 10 people will read your headline but only 2 out of 10 will click through and read the rest of your article doesn't matter how amazing of a blog post you write if you don't write a good headline no one's going to read the rest of your posts all comes down to your headline or title or whatever you want to call it if you need some creativity go to the grocery store and check out a magazine when you go to the grocery store when you're checking out you see all these magazines they have amazing titles with how to list based articles like lose weight in 30 days how to shed five pounds fast it doesn't matter what kind of magazine there are whether it's a business magazine or whether it's a fitness magazine or gossip magazine they all use catchy titles and that's what you need to do with your blog post and look for magazines for inspiration i i stick with the basics i use how to a lot i use list based posts those two things have worked wonders for me and they haven't got old so start with the title and you don't have to just create one variation of it you can create two or three variations and that's what i do and i ask people hey what do you like i lost a few friends then i picked the best one and that's what i go with the second step that you need to follow when it comes to writing your blog post is the introduction in your introduction you need to hook people with the bold statement for example i know this is a video but i hooked you by saying hey do you want the formula that breaks on how i get at least 37 000 visitors per blog post by hooking people in they're going to read the rest and with your introduction it's not just talking hooking people in it's also about talking about what's going to be covered in the post just giving them a quick overview on what you're going to teach them is a great way to hook them in as well to get them to go more into your blog post read more and ideally even leave a comment at the end of your post now that we got the introduction done let's get into your body your body should include subheadings keep in mind you want your content easy to skim if people can't skim it you're not going to do well in your body use subheadings and keep your paragraphs around five to six lines max in addition to that when you're writing your content your body you'll notice at least on neilpatel.com i link out to other people that's part of my formula it's not just about linking to your own site it's about linking to other sites because what happens is when you link to other websites you bring up your sources you're citing them it creates more credibility for you makes you and your business look more as an expert and that's what you want to be perceived at when you're writing content last but not least you want to wrap up your post with a conclusion the conclusion summarizes what your post was about and you end your conclusion with a question by ending with a question more people are likely to leave a comment when they leave a comment it creates engagement by getting engagement you're much more likely to generate sales if people read your blog but they don't engage with you they're not likely than to become a lead or buy your products or your services so it's really important you end with the question and here's what we found with conclusions we're using crazy egg we use a scroll map feature and what we found through testing was a lot of people read blog posts when they first land on them they quickly scroll to the bottom check out the conclusion and then they go back up and read the rest assuming they like the conclusion so with your conclusion make sure you label it conclusion don't get fancy keep it simple just call it a good old conclusion and that's my formula to writing blog posts it's not that hard now one thing i did mention within this whole process of writing blog posts that you need a link out to other sites and here's a bonus tip i know this goes a bit above just writing but very few people do it when you link out to other people it flatters them people love getting backlinks because when you link out to someone it drives them more traffic especially when you're linking to them in a positive way hopefully you're not bashing people in your blog post stay above that so when you link out to them shoot them an email hey curtis i have to say i'm a huge fan of your work so much so i linked out to you my latest blog post you can check it out here cheers neil ps if you shared it it would make my day that's it a lot of people who get linked out to including me don't mind sharing articles on twitter it drives a blog owner traffic and it makes a person you link to look great so that's it if you want more traffic to your blog you need help with writing content or generic traffic check out my ad agency neil patel digital and of course if you just have any questions on writing or need help leave a comment below with your question and i'll answer it if you like the post i would appreciate that as well share it with your friends subscribe to my channel thank you for watching