How Digital Marketing Will Change in 2019 | Neil Patel

Key Takeaways

digital marketing is going to change in 2019 what's been working for the last few years is not anymore and unless you watch this video you're not going to do as well with your marketing in 2019 that you'll like hi everyone i'm neil patel and today i'm going to share with you how digital marketing is changing in 2019 and what you need to do to thrive and succeed before we get started make sure you subscribe to this channel as i release more marketing information news and tactics and strategies you'll get notified the first thing you need to know is digital marketing is moving to omnichannel approach you used to be able to build a business with just one channel for example facebook grew by just telling everyone hey invite your friends they would take that address book your address book and invite all your friends automatically even without your permission that's changed those tactics don't work as well as they used to i'm not saying they don't work at all they just don't work as well as they used to marketing has moved to omnichannel approach which now you have to use tactics like growth hacking pay-per-click seo content marketing social media marketing banner ads the list is never ending the more channels you use the better off you're gonna be because most these channels are crowded because there's so many online businesses if you don't use all of them you just won't do as well in 2019 the second thing you guys need to know and most of you will not like this search is moving to voice search by 2020 comscore estimates that half the searches on google will be through voice search right now two out of every five adults are using voice search yes that means kids aren't using it as much but still by 2020 they're saying half of all searches not just from adults but half of all searches are going to be the voice search if you've ever used voice search leave a comment below with yes if you haven't leave the comment we'll know just curious to see how many of you guys have tried out voice search so if you want to do well in 2019 you need to be leveraging voice search and the way you do this is one make sure your site is https because most the sites are at the top are https these days two your site needs to load fast if it doesn't load fast you're not going to do as well with the voice search three when people are typing in questions they're typically typing in longer term phrases so your questions your answers more so to these questions need to be short and to the point if your answers are paragraph long you're not going to do as well compared to if your answer was one sentence long the third one i have for you is conversion optimization advertising is getting more and more expensive over time that's not going to change the only way you're going to be able to compete and stay ahead is through conversion optimization the more you optimize your landing page for conversions the better off you're going to be make sure you're using tools like crazy egg which allow you to do a b test so you can squeeze more conversions from the traffic you're getting make sure using tools like hello bar which allow exit attention email collection again this will help you get more revenue from the users and visitors that you do have if you don't do this as years go on you're going to get ground out by the competitors because they're going to spend more money than you and they're going to crush you so focus on conversion optimization even though it's not sexy and most people don't like talking about it in marketing the four tactic i have for you is leverage funnels marketing funnels are going to be more popular than ever in 2019 before people used to just optimize their campaigns to hey i'm buying ads how many sales am i getting now you need to look at upsells down sells cross sales lifetime value of a customer churn whether you have a physical product digital product or you're doing lead generation you need to track everything from a visitor all the way to a conversion point that's revenue for them to keep buying the lifetime value of the customer and that's why funnels are really important if you don't know how to create a funnel go check out tools like clickfunnels.com number five content marketing just won't work as well think about it anytime you do a search most the articles that are at the top are content marketing blogging is so popular and so played out that everyone is regurgitating the same information over and over again unless you're creating amazing new information that people haven't heard before you're not going to do well content marketing just won't work as easily to get links or social shares unless you're creating amazing content that's new that people haven't seen before number six video content you see me here this is a video you're engaging with me if you're not leave a comment i'll show you i'll respond back video content is the future people want to engage through video and you know what facebook gives you more views if it's video youtube that gives you a ton of views and linkedin does as well you need to be leveraging video you can't take it for granted number seven this is the last one for you podcasting is taking over did you know that 45 of the people who listen to podcasts have a household income above 75 000 that's a ton that's a lot of money that means if people are listening to your podcast they're going to be better buyers than most marketing channels out there you need to create a podcast everyone is using their phones these days everyone is driving to work podcasting makes it easy where people can listen to your content on the go such a hectic world out there you need to have a podcast so people can listen to you while they're dealing with their hectic life so that's it leverage these strategies you'll do much better in 2019 thank you guys for watching make sure you comment like subscribe share let everyone know about this content i appreciate it