Stop Making These Social Media Marketing Mistakes | Neil Patel

Key Takeaways

everyone's on the social web but why isn't that no one follows your account or you can't get any traffic on your social profiles well you know what it's about to change hey everyone i'm neil patel and today i'm going to share with you the biggest social media mistakes that you're making that's causing you to not do well before i get into these tactics make sure you subscribe to this channel whether subscribing following whatever it may be that way as they create more tactics for you to follow more video lessons you'll get notified about them the first mistake that you need to avoid is posting content too often everyone believes that hey you want to do well on facebook post 10 times a day the more you post the more people will see you that may work for twitter but for most social sites if you post too much you're not going to do well you only have a certain amount of people following you if you keep posting too much information you're going to wear them out and they're going to start ignoring your content try to post no more than once a day i'm not talking about live video or stories or anything like that i'm talking about posting an image or video a status update try not to post more than one a day the second mistake that you need to avoid is posting mediocre content now that you know you only want to post once a day when you do post once a day that content has to be amazing if people don't like it they're not going to engage or comment you know what if you posted content that's mediocre or you think it's great and you got no comments or engagements or likes leave a comment below with the word yes that way no you're struggling with creating amazing content and think of it this way if that content isn't something that you would tell your friends about or you would share or you don't think has a slight possibility of going viral then it's not going to do that well if you're not sure what great content is go to buzzsumo put in keywords within your space it'll show you what's popular on the social web already you want to use tools like buzzsumo and socialblade to come up with better content that way whenever you do post it's amazing content the third mistake that most people are making is they're not leveraging videos videos is the future facebook youtube linkedin all of these players wanna get your attention more so than even a live tv i'm talking about you know that big lcd technically you don't have a big tv anymore they're all now thin and go on your wall but you get the point in which these social sites are craving for your attention they want you to be on facebook instead of watching hbo or nbc or sky sports so that's why they want you to upload video content if you upload video content you'll get two to three times more engagement and views than if you just upload a photo or a text update the fourth mistake that many people make is they're not engaging in the first hour the way most social algorithms work is whatever does extremely well in the first hour continually goes viral it's like the opposite of seo with seo is a long term game you release content you never do well in the first hour you're lucky if that content ranks really well after 30 days or six months in many cases it'll take over a year with the social web it's all about the first hour so if you have an email list promote your email list or technically promote that video or status update you did to that email list that way you can drive more engagement if you have a push notification subscriber list from tools like subscribers.com send them to your social profile when you have a status update that way it gets more views engagement and that way over the next 30 days 60 days it'll rank higher on youtube or over the next 24 hours it'll get way more views and shares on facebook you want to push things hard in the first hour it goes live and the last mistake that i want you to avoid is not engaging social is all about being a two-way street if you ask me a question i didn't answer that would be rude of me that's how social media works you need to engage with other people so when they leave a comment make sure you respond even if their comment is as simple as like hey thanks neil thanks for leaving this or creating this video and if you feel that this video is good leave a comment below telling me thanks i really do appreciate it and you know what you'll see me respond to you even if you just say thanks or hi why because social media is a two-way street it's important for me to communicate with you just like it is for you to communicate with me and if you communicate more and you have those responses to every single comment you'll find that over time you're going to get much more shares views likes than if you didn't engage with your audience so that's it if you stop making those mistakes you're going to get way more traction on the social web doesn't matter if you're using linkedin youtube facebook twitter these tactics will help you out thanks for watching make sure you subscribe like share and again i hope to see you next time and giving you more marketing advice