The Best SEO Tools for Beginners | Neil Patel

Key Takeaways

do you find seo confusing and hard don't worry we've all been there but what if i told you that there's a handful of tools that are amazing for beginners and will solve all of your seo problems hey everyone i'm neil patel and today i'm going to be sharing with you the best seo tools for beginners before we get started make sure you subscribe to this channel subscribe follow like share i appreciate anything you do and by doing that when you subscribe each week as i release these kind of marketing videos you'll be able to get notified when they come out there the first tool i have for you is moss moz is a really simple and easy to use seo tool especially for beginners they have a really pretty and nice user interface in which when you add your website it'll show you all of the errors those errors will be your on-page errors or do you have duplicate content are your title tags messed up whatever it may be moz will monitor your website and notify you when there's problems and they'll even tell you which ones are urgent that you should be fixing first and which ones aren't as important if you've heard of moz just leave a comment below saying yes if you haven't leave a comment saying no i'm just curious to see how many of you guys have used moss or even heard of it the second tool i have for you is uber suggests what uber suggests allows you to do is find more keywords to go after the thing with seo is you need more keywords the more keywords you're targeting the more potential traffic you can get you'll find that you already rank for certain keywords over time or you're going to rank for certain keywords over time as you find out what keywords you're ranking for what's driving you traffic you should put those keywords into ubersuggest it'll show you all the long tail variations of those keywords for example i rank for digital marketing on page one of google by putting in digital marketing into uber suggests it'll show me all the other similar terms to digital marketing and because i rank for the head term uber suggests is providing me the long tail terms these are three four five word phrases by integrating these three four five word phrases onto my content that web page that already ranks for digital marketing i'll find that i'll quickly start ranking for all the long tail terms within 30 days to do this you need to take those keywords that are relevant to your article and integrate them in sometimes you can just add in those keywords other times you'll have to expand upon your content to make it flow and make all sense don't just add keywords just for the sake of it it has to flow with your article or webpage that you're doing this with the third tool for you is buzzsumo when you're trying to figure out what content to write on the last thing you want to do is write content that no one wants to read but here's the cool part about buzzsumo there's already a lot of content within your space type in keywords within your space and buzzsumo will show you all the popular articles that i've done well you want to take this not to copy those articles but instead to give you ideas of what people like versus what they don't buzzsumo bases this on social shares so you know if you create content that's similar to this you'll do well on the social web that's like on sites like facebook twitter linkedin you get the point that's why you want to use buzzsumo because the last thing you want to do is write content that no one wants to read the four tool for you is keywords everywhere keywords everywhere is a free chrome extension in which when you perform searches on google it'll show you other related keywords as well as the search volume for all these phrases so when you're just doing some google searches at least you'll find more keywords that you could be going after the fifth tool i have for you is ahrefs ahrefs has this cool feature called the linked intersect what the link intersect does is it shows you who's linking to your top three competitors but not linking to you the reason i love using the link intersect is if people are linking out to multiple of your competitors there's a good chance that they'll also be willing to link out to you if you reach out to a website that only links to one out of a hundred of your competitors it's going to be really tough to email them and convince them to link to you but if someone is leaking out to a handful your competitors it means that they're continually open to linking to more and more people within your space and that's why you want to use the link intersect the next tool to check out is google trends google has continually pushed brands more than anything else over the last year you want to build a brand the reason you want to use google trends is it'll show you how well your brand is doing over time you go to google trends you type in your name versus a competitor and i'll show you which brand is bigger you want it to continually grow over time and a great way to make it grow is by leveraging an omni channel approach that's doing things like content marketing using tools like buzzsumo which we talked about doing things like link building which again we talked about right using ahrefs doing things like updating your content going after more phrases so more people can find you over time you can do that by using tools like ubersuggest which again we talked about but the cool part about google trends is it tracks your brands not just over time but it shows you how your brand is doing in different regions and countries this is huge if you're not a global company that way you can see which regions or areas you need to improve upon the most the last tool i have for you is answers the public when people are searching google a lot of times they're asking google questions you want to make sure you're at the top for all of those questions you know that site quora core gets so much traffic because all it does is just answer popular questions why can't you answer these questions on your own website answers the public like if you put in a keyword such as marketing it'll show you all the questions related to marketing now you can update your website to cover all these questions that people are searching for so you can get the most amount of traffic from google so that's it those are the tools that you should use as a beginner if you have any questions leave a comment if you enjoyed the video like the video or share it with other people and make sure you subscribe so that way each and every single week you can get the latest and greatest when it comes to online marketing advice for free