Rank #1 on Google Using 7 Free SEO Tools | Neil Patel

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you want to rank number one on google you don't have a ton of money you can't hire an agency what do you do hey everyone i'm neil patel and today i'm going to share with you seven free tools that will help you rank number one on google before i give you these free tools make sure you subscribe to this channel because i'm going to keep releasing more amazing content like this that will help you get higher rankings on google the first free tool i have for you today is google search console most people use google search console just to see what keywords they're ranking for you can do that it's not that effective the reason you want to use google search console especially if you want to rank number one is for this specific tactic when you log into google search console it'll show you all the keywords that you're ranking for that are driving the majority of your traffic look at what pages those keywords are driving traffic to take the title tag of that page and the meta description and make sure you include the keyword optimize that title tag to be more appealing if you're not sure how to optimize the title tag go buy a magazine or go look at a magazine magazines have amazing headlines 10 ways to lose weight in 30 days how to shed 5 pounds in the next week 7 ways to do yoga as a beginner i'm making up these titles they may not all be the best but there's a few things you can do you can take the inspiration from magazines and try to craft your own headline by creating your own headline or title tag or meta description that's more appealing as well as including the keyword you're more likely to get clicks see if you do a search on google as well as another thousand people and you guys all search for the same term and everyone clicks on the second listing instead of the first listing what do you think google's gonna do they're gonna take the second listing and move it up to number one and by optimizing your title tag to be more appealing you're going to get more clicks and one simple way you can also do this is by evoking curiosity the seven benefits of green tea number five is gonna shock you i'll be like whoa yeah i know green tea is amazing but what's number five i wanna check out this article that kind of stuff gets you more clicks the next tool i have for you and of course this one's free as well they all are is uber suggests you have google search console it already showed you what keywords you're getting traffic for i want you to take those keywords and go plug them into ubersuggest this will show you all the long tail variations of those keywords if you already rank for the head terms it's really easy to rank for the long tail terms you don't have to build any links you don't have to do a ton of on-page optimization it's super simple you take the keywords uber suggests gives you let's say you rank for digital marketing on page one you type in that keyword into ubersuggest you see all the other keyword variations that it gives you and see if you can take those keywords and integrate them within your site within that page that's already ranking for that term like digital marketing by doing that within 30 days you'll find that you'll get more search traffic to that page but here's the trick you can't just take those keywords and add them to the page you got to integrate them within your content that means you may have to add the keywords and as well expand upon your content so that way it flows and it all makes sense if it doesn't you're going to have a hard time ranking for all those terms because people are going to read your content be like whoa this doesn't make sense they're going to bounce away you need to adjust your content and sometimes that means rewriting it you may also want to take some of those keywords and put them in the title tag and meta description right those keywords that you're getting from ubersuggest by doing that it'll also help you rank for those longer tail terms and the cool part about uber suggests is it ranks all those keywords by popularity and how easy it is to rank for them that's called search difficulty so there's the sd number that number the higher it is the more competitive is the lower the number the easier it is to get ranking for that term the third tool i have for you is a yoast seo plugin most of you guys are running on wordpress seo isn't that easy but what if i told you one plugin will make your on-page seo so much more simpler the yoast seo plugin will help you optimize your code your title tags your meta description heck it'll even help you create a xml sitemap that you can just plug into google search console and it does this all for free that way when you release new content it pinks google lets them know through the sitemap that way they can index that content grab it and rank it the fourth tool i have for you is websiteresponsivetest.com the reason you want to go to this website is your site needs to be mobile compatible google has a mobile first index by putting your url on the site it'll tell you hey is your website responsive is it mobile friendly you want a mobile-friendly site the more mobile-friendly it is the higher you're going to rank in google's mobile-first index if your site doesn't look good on a mobile device you're going to get a ton of rankings of course not that's why you need to ensure that your site looks great on a mobile phone not just your mobile phone but all the other ones out there because there's an iphone there's an android phone the list keeps going on and on and this site will help make sure that your website is compatible with all of them the fifth one i have for you is google trends you're probably wondering hey how is this seo tool well google's moved into brand signals and they've had for years but now they're more impactful than they ever were before in other words google wants to rank brands higher than non-branded sites because there's all these people creating fake news and fake information out there google doesn't want to rank any of them by creating a brand you're going to do better google trends show you how your brand is doing compared to other people the higher the line or the graph for your brand of your competition the better off you are you want the bigger brand and google trends will show this if you're trying to figure out how to get a better brand it's by leveraging an omni channel approach the more people that see you the better off you're gonna be in which if you do content marketing seo social media marketing you're out there more times you're gonna be following what's called the rule of seven when someone sees your brand seven times they're much more likely to resonate keep coming back to your site and that will help you get higher rankings in the long run i know that sounds crazy but trust me brand signals is huge number six google page speed insights how many of you guys think page speed impacts seo if you do leave a comment with yes if you don't leave a comment with no here's the thing it does more people use google on their mobile phone than they do on their desktop computers that's why speed is so important google has an index just for mobile sites you want to ensure that your website loads as fast as possible so use google page speed insights because it'll tell you how google looks at your site from a load time perspective and they'll tell you what you need to change to make it load faster number seven and this is the last one it's a chrome extension it's called keywords everywhere whenever you're performing a google search you'll find that in many cases you're performing a google search for other keywords related to your space or your own industry keywords everywhere will show you how many people are searching for those terms and other related keywords as you're using google right there on the screen the reason this is important is as you're just using google as a normal user it'll give you more keyword ideas because you can see the search volume and how good some of these keywords are as well as other variations when you're trying to optimize your website you want to think about seo day in and day out and i know that's going to be hard but keywords everywhere will help you because as you're doing searches on google keywords every will remind you be like hey this keyword's popular oh yeah this is related to my site maybe i should consider creating content around it that's why you want to use it thank you for watching these tools will help you rank number one make sure you're using all of them they're great if you have any questions leave a comment below and i'll answer it thank you for watching make sure you subscribe like comment and share