Social Media Marketing in 2019: Here’s What You Haven’t Tried | Neil Patel

Key Takeaways

are you tired of facebook linkedin twitter youtube and all these social sites making the algorithm harder and harder so you get very little to no traffic well who isn't tired of that but you know i'm about to solve this problem for you hey everyone i'm neil patel and today i'm going to discuss social media marketing 2019 and here's what you haven't tried before we get started make sure you subscribe to this channel that way when i release more videos and more content like this you'll get notified now i have a question for you how many of you guys get more than 100 visitors from facebook twitter or any of these social sites per month if you do leave a comment with yes if you don't leave a comment with no what i'm going to share with you today isn't just going to get you a hundred visitors it should get you well over a thousand visitors per month the first tip i have for you is to share your content multiple times when people go on facebook or linkedin they share the content once and that's it i'm like why you know most your followers aren't going to see your content have you thought about sharing it six times a year yes that same piece of article over and over again by doing that what you'll find is you'll get way more traffic typically double to triple the amount of traffic than if you just shared it once sadly you're not going to get six times the amount of traffic but you'll get at least double if not triple and you can use tools like meet edgar or hootsuite to automatically schedule out these tweets the facebook post so that way over time you're keep getting the traffic over and over again without you having to manually share the content second tip create engaging content the biggest part about these social algorithms in 2019 is comments it's not likes it's not shares it's how many people are leaving a comment do you know why well it's because it takes more effort for you to leave a comment than it does for you to like this video or share the video don't believe me leave a comment below if everyone leaves a comment below you'll watch this video go viral it could be as simple as being like yes no or the number one it doesn't matter what you leave in the comment if you all leave a comment this video will go more viral the proof is in the pudding so within your videos ask people questions or when people leave a comment respond to each and every single one but when you respond you can even also ask the commenter a question that'll cause them to come back and leave another comment again that'll help your video go more viral the third tip i have for you is don't be afraid to promote your business it's so funny everyone's like oh i figured out how to get social traffic but it's useless it drives no sales well are you asking people to buy from you if you don't have any call to actions in your videos you can't expect people to come consume your content be like yeah sure i'm going to buy from you neil people don't think that way they're just going to consume you got to encourage them to go to your business buy or buy your products or your services or sign up from that's at the end of every one of my videos i tell everyone to check out my ad agency neil patel digital there's nothing wrong with self-promoting don't go overboard but of course putting it in there a little here and there isn't a big deal you'll also find that a lot of the content that you create on the social web isn't doing well it's because you're creating content that no one wants to read or watch instead start using tools like buzzsumo you can put in keywords in your space it'll show you what's hot and what's not purely based on social shares that'll give you a good leading indicator of the type of content you should be creating what's cool about buzzsumo is you can also filter popular articles and content based on the last three months six months one week whatever time frame you want so that'll tell you what content you should be creating today not what content that worked two years ago that may not or may work today then i want you to participate on the social web i see everyone taking pictures and putting them on instagram and responding on their own profiles but that's not participating on the social web why aren't you participating on other people's profiles why aren't you commenting why aren't you creating a conversation this is a social site because you're supposed to be social not just on your own profile but on other people's as well by being social it'll help you get more known in the community and you'll do much better people skip this step all the time i have no clue why if you're not going to be social you're not going to get results on any social network out there and the last tip i have for you and this is what you haven't tried and this is what you're not doing optimize your own site for conversions even when you get the social traffic you're just not going to get those people to convert into customers yes you can tell people to buy your products buy your services and that's one strategy but you also need to optimize your own landing pages by using tools like crazy egg you can see where people are clicking where they're not what's stopping them from converting and then get them to convert by running a b test you can even use tools like hellobar and subscribers to either capture emails or even to get people on your push notification list that way over time you can nurture people and convince them to buy through drip notifications that's it thank you for watching if you enjoyed this video make sure you subscribe like comment and share and of course if you need help with your own marketing check out my ad agency neil patel digital