Why I HATE Adsense (And REFUSE To Use It On My Website)

Key Takeaways

hey everyone it's neil patel here for another q and a thursday video i'm here with adam lodolce from viewership hello everyone and this week's question is this one is from albert santiago de la cruz and this question is very pointed to neil what do you think of adsense i hate i hate ads we call them the adsense hater i hate adsense i hate youtube ads no offense youtube no offense google because you're making good money from it and other people are as well good for them i hate facebook ads because you can now monetize your videos on facebook i hate any form of banner ads and the reason i hate ads is for one thing well technically i don't hate ads i like buying ads yeah i just hate putting ads on my own website and here's why i hate putting ads on my website number one if i put adsense on my website i'm getting a fraction of the money google the middleman is keeping the other portion and there's nothing wrong with that they're in business to make money too and they do it but you as a publisher you're not keeping the majority of the money or you may or who knows what the split is but i don't think everything is crystal clear on how much you get to keep number two if someone continually advertises on your website that means they're making more money than whatever they're paying you and they're just not paying you money they're paying google money and they're paying google more money than whatever you're getting which means they're making more money than whatever they're spending so if they're making more money that means you would make more money if you just sold a product or service like they are doing to give you a good idea adam puts adsense on your youtube videos right you do he has over a million views that's a lot how much revenue do you generate from those ads per month about two thousand twenty five hundred two thousand to twenty five hundred dollars a month that's not bad that's a good amount of money but with your youtube channel when you first started off and you started selling info products and ebooks from that same traffic before you even had your own website how much revenue were you generating when you did that yeah like 10x that easily when it first started so he was generating 20 000 a month roughly that's so much more than putting adsense on your site you get what i mean right i'm not trying to say that you shouldn't use adsense because i hate google i love google it's my favorite search engine i'm just saying you would make more money if you create your own products or services and then you were the one who are doing the advertising you don't want to be the person at the bottom of the totem pole you want to be at the person who's buying the ad you don't want to be the person who's serving ads right technically if you're a google you're serving as you'd be at the top of the totem pole but you don't want to be the person placing ads on your website you want to be the person who are buying the ads because that's where the money is i also just one last thing on why i personally hate adsense or at least relying on that as your sole source of income is that your entire livelihood in life is all dependent on this other company basically google is your boss like google can fire you and they can shut you down they can demonetize you especially on youtube and then suddenly your business let's say i've known youtubers who make 50 60 000 a month from adsense you get demonetized you're out that's it there goes your income and if you want to do ads you can use adsense but consider adsense consider direct ad sales consider signing up for other media partners or ad partners do direct sales whatever it is and by doing that you won't be as reliant on adsense and then you'll have income coming from multiple places so if something wrong happened at least you'd still be making money for sure yeah sponsored videos it's also a good way to sponsor blog posts what do you think i don't like sponsored blog posts but you could do that as well yeah you have to make sure you leave a disclaimer saying this was sponsored whether it's a video or a blog post it's just an ethical thing to do i think in some countries it's required but in general you should do it because it's ethical interesting cool so that's it for this week's q a thursday video if you want a question answered on next week's video leave a comment below either way i'll answer it thank you for watching please subscribe comment share like i appreciate it thank you very much