Why I Use Instagram For B2B | Connecting Through Social Media
I'm on Facebook. I'm on LinkedIn. I'm on YouTube. I'm on all the major social sites. I'm even on Twitter. I even have an Instagram account.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
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►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
But you know what the interesting thing about Instagram is? If you go to my profile, you'll only notice one image. So, how am I really on Instagram and I'm a marketer, but yet I'm barely posting any photos. I'm not doing any stories. I'm not leveraging it. But why am I on it? Why am I talking about it? I'm not posting images on Instagram because I am in the B2B sector. In the B2B sector, yes you can you Instagram, you can potentially get customers.
It's much more difficult than it is to get customers versus if you use SEO, or you use Facebook, or even LinkedIn, or YouTube, or some of the other social channels out there. I'm not saying Instagram in useless. I'm just saying there's only so much time in the day that I have to pick the channels that will work best for me and my business. So when you're out there trying to figure out, hey what social network should I be on? Yeah, everyone's going to tell you to be on all of them. But it's not realistic for you to leverage all of them with the same energy, the same effort. Yes if you hire a team, you hire some staff to help you out. Could be possible.
But if you're doing things by yourself, it's just not doable. Even me. I have a team. But I don't have a group of people who are following me around and helping me with my social media. So when you're picking your channels, you have to figure out what's right for you. Instagram isn't right for me.
Now what I do use Instagram for, is to connect with my team members. I don't always go into the office, but I want to see what people are up to. So I enjoy foll
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