SEO & SEM
Drive organic and paid traffic — keyword research, on-page SEO, Google Ads.
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After this skill you can…
- Do keyword research with Ahrefs or SEMrush
- Optimise on-page SEO for a target keyword
- Set up and optimise a Google Ads campaign
Prerequisites
Watch (10 videos)
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SEO: Audit Pages, Rank Higher
→ Transform digital marketing impact through SEO optimization→ Confidently identify critical components for search engine visibility
Website SEO Audit: Why Your Website Isn’t Ranking
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SEO Audit: Quick Website SEO Audit Steps - How to Perform an SEO Audit in 5 Minutes
→ Conduct SEO audits→ Analyze website performance
5 Mini SEO Tips to Help You Get an Edge on the Competition
→ Implement SEO strategies to improve search engine rankings→ Optimize website for better search engine visibility
SEO Full Course 2026 [FREE] | SEO Tutorial For Beginners | Complete SEO Training | Simplilearn
→ Optimize website for search engines→ Improve website ranking
How to SEO optimize your ecommerce website (8 Tips)
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Ultimate Sitemap Guide for Beginners (Step by Step)
→ Create a Sitemap for WordPress→ Optimize website for SEO
Broken Link Building in Action (Strategies, Outreach Emails and Stats Revealed)
→ Run a broken link building campaign→ Use Ahrefs' Broken Link Checker
Profiting off the Google Algo Leaks…(NEXT EXPERIMENT) - Building in Public Day 199
→ Experiment with Google algorithm leaks→ Build a project in public
Read (10 articles)
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