SEO & SEM
Drive organic and paid traffic — keyword research, on-page SEO, Google Ads.
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After this skill you can…
- Do keyword research with Ahrefs or SEMrush
- Optimise on-page SEO for a target keyword
- Set up and optimise a Google Ads campaign
Prerequisites
Watch (10 videos)
AI SEO Agency Case Study: 0 to 12,000/y Traffic Growth
→ Conduct keyword research using AI tools→ Optimize content for search engines
How a Local Business Site 10x'd Traffic in 2 months with AI SEO
→ Conduct keyword research→ Optimize website for search engines
This AI SEO Workflow Is Beating Local Competitors Fast
→ Optimize website for search engines→ Improve website ranking
Tag UTM Parameters on Your Google Business Profile Link and Track Every Lead From Google
→ Optimize Google Business Profile for SEO→ Improve website visibility with UTM parameters
SurferSEO Review | Best AI Writer in 2025?
→ Improve website ranking with SEO→ Use SEO tools to optimize content→ Analyze readability scores
How This Website Gets 129K Organic Traffic / Mo [SEO Strategy Audit]
→ Conduct an SEO audit→ Analyze on-page and off-page SEO strategies→ Improve Google ranking for competitive keywords
How to do a quick SEO audit with Screaming Frog
→ Conduct a quick SEO audit→ Optimize page titles and URLs→ Identify and fix indexing issues
The "Cheap" Keyword Trick Brands Are Too Proud to Use
→ Improve search engine rankings→ Optimize website content
The Best AI SEO Workflow for Agencies (to rank clients #1 in ChatGPT)
→ Conduct keyword research for LLMs→ Create SEO-friendly content for LLMs→ Analyze client website traffic and AI citations
They Outranked Apple for “iPhone” in 1 Hour - 5 Insane SEO Stories
→ Improve keyword ranking→ Increase website visibility→ Enhance search engine marketing
DeepCamp AI