Skills › Digital Marketing & Growth

SEO & SEM

Drive organic and paid traffic — keyword research, on-page SEO, Google Ads.

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After this skill you can…

  • Do keyword research with Ahrefs or SEMrush
  • Optimise on-page SEO for a target keyword
  • Set up and optimise a Google Ads campaign

Prerequisites

Watch (10 videos)

This $100 AI SEO Strategy Replaced $3,000/mo in Google Ads
Arvow · intermediate hands-on
→ Improve website ranking→ Increase organic traffic→ Reduce Google Ads spending
My Entire Claude SEO Workflow
Kasra Dash · intermediate
→ Analyze search engine rankings→ Develop SEO workflows→ Implement AI-assisted SEO strategies
Claude's Privacy Disaster Proves Why SEO Matters
Edward Sturm · advanced
→ Optimize website for search engines→ Improve search engine rankings→ Increase online visibility
AI SEO Agency Case Study: 0 to 12,000/y Traffic Growth
Arvow · beginner
→ Conduct keyword research using AI tools→ Optimize content for search engines
Complete #seo Audit of a WordPress Website Using #claude #ai
Quick Tips - Web Desiign & Ai Tools · intermediate hands-on
→ Identify critical SEO mistakes→ Optimize website content for search engines→ Improve website visibility
I Built a Full AI SEO Automation to Rank #1 on Google (AI agent + Arvow)
Arvow · beginner hands-on
→ Conduct keyword research→ Generate high-quality content→ Optimize website for search engines
How to Discover High Intent Keywords for Sensitive Niches
Josiah Roche — Google Ads + SEO Training · intermediate
→ Analyze organic search results→ Inform keyword research with SEO data
What Does an SEO Actually Do Every Day? New vs. Ranking vs. Established Sites
Edward Sturm · advanced
→ Optimize website for search engines→ Conduct keyword research→ Analyze website traffic and rankings
The SAFE Way To Rank #1 on Google Maps in 2026 (FAST)
Zanet Design · intermediate
→ Conduct keyword research→ Optimize website for local SEO→ Improve Google Maps ranking
How a Local Business Site 10x'd Traffic in 2 months with AI SEO
Arvow · beginner
→ Conduct keyword research→ Optimize website for search engines