Skills › Digital Marketing & Growth

SEO & SEM

Drive organic and paid traffic — keyword research, on-page SEO, Google Ads.

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After this skill you can…

  • Do keyword research with Ahrefs or SEMrush
  • Optimise on-page SEO for a target keyword
  • Set up and optimise a Google Ads campaign

Prerequisites

Watch (10 videos)

Search Engine Optimization and Content Marketing
Coursera · advanced hands-on
→ Optimize website content for search engines→ Improve brand visibility through SEO
SEO: Audit Pages, Rank Higher
Coursera · advanced hands-on
→ Transform digital marketing impact through SEO optimization→ Confidently identify critical components for search engine visibility
Website SEO Audit: Why Your Website Isn’t Ranking
Kate Smoothy | Google & AI SEO Specialist · advanced hands-on
→ Conduct a website SEO audit→ Improve search engine ranking
SEO Audit: Quick Website SEO Audit Steps - How to Perform an SEO Audit in 5 Minutes
Koray Tuğberk GÜBÜR · advanced hands-on
→ Conduct SEO audits→ Analyze website performance
5 Mini SEO Tips to Help You Get an Edge on the Competition
Pat Flynn · advanced hands-on
→ Implement SEO strategies to improve search engine rankings→ Optimize website for better search engine visibility
SEO Full Course 2026 [FREE] | SEO Tutorial For Beginners | Complete SEO Training | Simplilearn
Simplilearn · beginner hands-on
→ Optimize website for search engines→ Improve website ranking
How to SEO optimize your ecommerce website (8 Tips)
Google Search Central · advanced hands-on
→ Improve search engine ranking for ecommerce websites→ Apply SEO tips to increase online visibility
Ultimate Sitemap Guide for Beginners (Step by Step)
Rank Math SEO · beginner hands-on
→ Create a Sitemap for WordPress→ Optimize website for SEO
Broken Link Building in Action (Strategies, Outreach Emails and Stats Revealed)
Ahrefs · intermediate hands-on
→ Run a broken link building campaign→ Use Ahrefs' Broken Link Checker
Profiting off the Google Algo Leaks…(NEXT EXPERIMENT) - Building in Public Day 199
Jacky Chou from Indexsy · beginner hands-on
→ Experiment with Google algorithm leaks→ Build a project in public

Read (10 articles)

📄
YMYL Testing - Detaylı Teknik Analiz Rehberi 2026
Dev.to · FORUM WEB · 2026-04-11
📄
Misafir Blog Yazarak Nasıl Daha Fazla Backlink Elde Edilir?
Dev.to · FORUM WEB · 2026-04-11
📄
SEOSEO Uyumlu İçerik Oluşturmanın İpuçları
Dev.to · FORUM WEB · 2026-04-11
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Beyond Meta Tags: The SRE’s Guide to Ranking in 2026
Dev.to · Sonia · 2026-04-14
📄
How to Optimize React & Next.js Apps for SEO and Rank Faster
Dev.to · Alamin Sarker · 2026-04-20
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How I Used JavaScript to Automate SEO Tasks
Dev.to · Mitu Das · 2026-04-21