Skills › Digital Marketing & Growth

SEO & SEM

Drive organic and paid traffic — keyword research, on-page SEO, Google Ads.

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After this skill you can…

  • Do keyword research with Ahrefs or SEMrush
  • Optimise on-page SEO for a target keyword
  • Set up and optimise a Google Ads campaign

Prerequisites

Watch (10 videos)

AI SEO Agency Case Study: 0 to 12,000/y Traffic Growth
Arvow · beginner
→ Conduct keyword research using AI tools→ Optimize content for search engines
How a Local Business Site 10x'd Traffic in 2 months with AI SEO
Arvow · beginner
→ Conduct keyword research→ Optimize website for search engines
This AI SEO Workflow Is Beating Local Competitors Fast
Nex Gen AI · beginner
→ Optimize website for search engines→ Improve website ranking
Tag UTM Parameters on Your Google Business Profile Link and Track Every Lead From Google
Missoula SEO Geek · beginner
→ Optimize Google Business Profile for SEO→ Improve website visibility with UTM parameters
SurferSEO Review | Best AI Writer in 2025?
Nex Gen AI · beginner
→ Improve website ranking with SEO→ Use SEO tools to optimize content→ Analyze readability scores
How This Website Gets 129K Organic Traffic / Mo [SEO Strategy Audit]
Techjackie · beginner
→ Conduct an SEO audit→ Analyze on-page and off-page SEO strategies→ Improve Google ranking for competitive keywords
How to do a quick SEO audit with Screaming Frog
Edward Sturm · beginner hands-on
→ Conduct a quick SEO audit→ Optimize page titles and URLs→ Identify and fix indexing issues
The "Cheap" Keyword Trick Brands Are Too Proud to Use
Edward Sturm · beginner
→ Improve search engine rankings→ Optimize website content
The Best AI SEO Workflow for Agencies (to rank clients #1 in ChatGPT)
Arvow · intermediate
→ Conduct keyword research for LLMs→ Create SEO-friendly content for LLMs→ Analyze client website traffic and AI citations
They Outranked Apple for “iPhone” in 1 Hour - 5 Insane SEO Stories
Edward Sturm · beginner
→ Improve keyword ranking→ Increase website visibility→ Enhance search engine marketing