How to Growth Hack Your Personal Brand | Neil Patel

Key Takeaways

did you know that a good strong personal brand can make you over a million dollars a year I myself can gener over a million dollars a year just from speaking fees because of my personal brand hey everyone I'm Neil Patel and today I'm going to teach you how to growth hack a personal brand before we get started make sure you subscribe that way when I release more videos like this you'll get notified everyone talks about how personal branding takes a long time and it does does but that doesn't mean you can't get results faster and today I'm going to share with you how to build a personal brand like me do you want to learn how to build a brand like me or Gary vaynerchuck or Tony Robbins if you do this video will break you down step by step the first growth hack I have for you is to pick a niche and a big one here's what I mean by this if you want to build a personal brand in a niche that's so small that only 10 people care about it there's not really any money to be made if you want to do well go to Google trans type in whatever Niche you want to be an expert in make sure that Niche is bigger than digital marketing Google Trends will allow you to compare it to it as long as it's bigger than digital marketing you're fine that's a big enough Niche the second tip I have for you is to leverage video see when I started building a personal brand I was old school I would write blog posts go to offline events and that's great and all but these days you can build that in-person kind of feel and connection through videos over the web because channels like YouTube Facebook LinkedIn you can get your message across and it's much more effective than in-person events so go and create content just bust out your phone create videos related to any topic that's related to what you want to be an expert on push it out there upload those videos to all those social channels and make sure when you're uploading these videos to use the right keywords through tools like uber suggests you can see what phrases are popular within your Niche integrate those keywords in there and that way when people want to find your videos they're more likely to see it because you're leveraging popular Search terms then I want you to interview other successful people being an expert isn't easy it takes a while but a quick hack to make it faster is get seen with other experts so if people see let's say you and Gary Vayner Che together they're going be like oh Gary knows him Neil or John or Chris or whatever your name is may also be an expert too and an easy way to do this is do interviews so hit up the Gary Vander TRS the Tony Robbins of the world Seth goens and say hey do you mind if we do an interview interview them over Skype get be a 10-minute interview people see your face next to theirs when you're editing the video you can just pop it up technically you don't even really have to edit it much pop it up on all these social sites again it'll make you seen as an expert because these other people are experts and you're with them now when you pick these other experts to be interviewed you don't want to just pick random people like Gary vanderchuck or Seth Goen because you see them all over more so you need to pick other experts within your field so that'll help brand you in a more positive light you'll then also want to speak up four conferences a year that's the next tip for you I know I mention with videos hey it's just as good as inperson events and yes it's much more effective but still that in-person events by people seeing you a lot of them over time as they like your speech they want to take pictures with you they'll push on the Social Web it'll help brand you as an expert and I know at the beginning no one's going to pay you to do a speech and even if you have no practice or experience speaking on stage that's okay no one cares just apply to all the events within your space some of them are going to say yes all you need to do is speak up for a year one per quarter trust me it adds up over time the fifth tip I have for you is to help people out helping goes a long way don't just help people because you're just like hey if I help them I'll get a more personal brand and it'll be bigger and I'll make more money help people because you care if you truly care and you want to be an expert in your space you got to pay your dues and help people out whether it's responding to them on Facebook groups responding on Twitter answering comments when people leave a comment on your blog this all shows Goodwill and it'll help you build a personal brand the six tip I have for you is to stand out and when you're standing out don't try to be too crazy just be yourself look for something that's unique in yourself that other people don't have good example of this if you look at Gary vanderchuck's videos a lot of them he cusses he doesn't cuss because he's trying to be cool or anything like that it's just his natural self so when you cuss or you're being your natural self in a way that other people people aren't it'll help you stand out and last but not least be patient it's not going to happen overnight you're not going to make a million bucks from speaking fees you know in one or two years but over 3 four years you're going to do better and even though I'm telling you to be patient if you follow these growth acts you should see results each and every single quarter so when 3 months passes you should see your brand growing and growing and you'll notice when you go to Google Trends and you type in your name you'll notice that the chart is going up and to the right that's a good leading indicator that you're growing and you're going to become an expert within your field thank you for watching if you enjoyed this video make sure you like it share it comment tell other people about it and of course if you ever need help with your own marketing check out my Ad Agency Neil Patel digital