What Does Content Marketing Look Like in 2019 | Neil Patel

Key Takeaways

the blogosphere is competitive there's over a billion blocks that's one block for every seven people how are you going to compete what is content marketing going to look now in today's competitive environment hey everyone i'm neil patel and today i'm going to share with you what does content marketing look like in 2019 before we get started if you want more content marketing tips more marketing tips in general whether it's seo or social media make sure you subscribe to this video and this channel that way as i release more content you'll get notified about it now i have a question for you how many of you guys push out content and get very little traffic to it if you're not getting results leave a comment with yes if you're getting a ton of results leave a comment with no see in 2019 content won't rank as well as it used to yes they say content is king but you already know there's over a billion blocks nowadays google isn't just picking from hey what content do we want to rank because we lack content they're like we have content on everything under the sun and the same thing 100 other times so now they're just not picking what content do we want to rank they're looking at authority user metrics they're even looking at when was the content created why would they want to rank a content that's two years old when they can rank something that's less than one week old so when it comes to content marketing in 2019 you need to make sure that your content is also being up to date if you don't update your old content you're not going to get as much love as people who are continually pushing out new fresh content second tip i have for you is don't regurgitate the same information over and over again people are tired of reading 12 seo tips that'll double your traffic you can google it there's probably different variations of that number but there's probably hundreds of articles on that subject write something new fresh that hasn't been seen before you're more likely to get traffic rankings and even social shares i know you're not going to like this third tip but the third tip for you guys is to create video and audio based content text is overrated it doesn't help you connect with people as much as video i still love text i still crank out text but the future is video it's much more personal people get to know you your personality your company better so create video based content upload it to youtube linkedin heck you can even do twitter and instagram if it's short enough and of course facebook don't share the same video over and over again like sharing your youtube video on facebook you gotta take that video all over again and re-upload it into facebook linkedin for example you got to re-upload the video all over again versus sharing the link to that facebook video or that youtube video now with audio you want to create a podcast it's easy you can just bust out your phone create an audio file upload it to itunes or lipsen and you're off into the races same with video you don't actually have to go into a studio like i am and shoot all these fancy videos and pay money you can just bust out your phone i would even say most of times from all the tests we've ran the videos that you end up running on your iphone convert better if you're selling a product or service so there's nothing wrong with doing that just look at tai lopez he's known for just busting out his phone recording videos and it does very well for him and the last tip i have for you is promoting your content in 2019 you gotta spend more time promoting than writing again i can't emphasize this enough there's too much content on the web it doesn't matter how good of a content piece you write it's not going to be seen unless you promote it so spend more time promoting than writing use the 80 20 rule 20 time writing 80 percent promoting and a few ways i'll promote it is one email all the people who link to your competitor content and ask them for a link so you can use tools like buzzsumo type in a keyword related to your space see all the other popular articles within your space you then take that and put that url into ahrefs shows you all the people who link to that url then you head up all those people who link to it and be like hey john i noticed you linked to article a b and c from author one two and three i have a similar article that just came up but mine covers this that and the other that the that the original one didn't if you like it feel free to link to mine cheers neil then you also need to get social shares getting backlinks isn't enough facebook twitter all these social sites drive a lot of traffic similar to how you went into buzzsumo and you research all the other competing articles on the web you then want to go to buzzsumo go back to those articles click on the view shares button and it'll show you every single person who shared those articles that simple thing will help you get more social traffic and in 2019 if you don't leverage these tactics you're not going to do well a lot of people have the old mentality of hey i'm just going to keep creating new new content and just crank out 10 posts a day well if you do that you're probably going to regurgitate you're not going to get rankings google already has more authoritative sites to choose from you can't just do the old stuff that worked in 2018 and 2017. you got to leverage these texts like even the video stuff i described i know a lot of you like i don't want to create video it's too much work you know what with youtube seo i get over a hundred thousand visitors a month just from youtube seo it's amazing it's channel you have to leverage and best of all unlike google seo youtube seo you can get results in less than a week i kid you know i create a video on seo and i started ranking for the term seo on youtube in less than one week so thank you for watching if you enjoyed this video make sure you like subscribe comment share this video and of course if you need help with your content marketing check out my ad agency neil patel digital