7 Valuable Landing Page Hacks to DOUBLE Your Sales

Key Takeaways

[Music] good so i thought i'd do something that's a bit more interesting today now quick question the clock clock is a presentation or uh q a included either way i think it's just the presentation all right so today i wanted to do something a bit interesting right this is my twitter handle you can tweet at me if you have questions but what i wanted to do is how many of you guys are here are affiliates good amount of you how many of you guys here are companies with offers all right and i'm assuming some of you affiliates once you guys get big enough you guys create your own offers correct so i wanted to do something fun in which we take a look at landing pages that you guys are familiar with and i critique them because if these are the landing pages that you guys are driving traffic to whether you're creating your own offers or you're driving traffic to other people's offers you can then end up giving them these tips to boost the conversions because if the landing pages convert better what does that mean you make more money and i know you affiliates love that money probably more than anyone else i know every time i go to affiliate conferences everyone's like how do i make twenty thousand dollars a day or twenty thousand a month then they get there they're like i wanna make twenty thousand a day they get there they're like i need a hundred thousand dollars a day it's never ending i was just at another affiliate event and then they asked once they got there they're like how do i save the money and not pay taxes then everyone's like move to puerto rico right you guys don't have to do that just focus on landing page optimization so let's first take a look at this bad loan page right people have bad credit they need loans and it's hard and this landing page has call to actions has some text has some little you know buttons or images that show the steps even talks about the requirements then has some small print that's you know for you guys because the screen is big it's probably easy to read but normally it's a bit hard to read then they even have a map of where they operate then from there they have the footer you know call to action button of getting started and that's pretty much it now i know what you guys are thinking you guys are looking at this landing page and you're like i know how to improve the conversions right well there's some basic ways and these aren't my special tips you know something basic could be this uh header at the top the scrolling nav bar it has too many options you remove them and you just have a button that talks about apply you're gonna end up generating more clicks right versus telling them hey click on my account same with the text some of the paragraphs are hard to read you can also reduce the footer navigation options as you saw in the previous slide there's way too many options when there's way too many options what happens what happens what do you think happens if there's too many options that's right they click on the wrong areas the areas that don't make you money you guys are affiliates you want that money right don't send them to your faq page you want them to send up to your sign up or buy page and one thing they didn't do let's go back to these landing pages look at this right it's a long landing page but there's not call to actions in every area they more so have it at the very top and they have it at the very bottom so those are general tips but i'm not here to just give you general tips and every landing page i go over i'll give you some general tips but then i'll give you some interesting things that i see now does everyone know what kind of software companies i've created analytics companies do you know how many visits we track on a monthly basis over 3 billion not million billion with the b i'm not the smartest person like some of you i didn't do always the best in school but the one thing i was always good at was math there's a lot of indians in this room you know what i'm talking about you have to be good at math if you're indian if you're not good at math you get in trouble right look at them they're nodding their heads they probably got beat when they got an a minus they're like it's not perfect oh son today you're gonna get a beating you get in trouble right i remember true story my dad one time put my butt on the stove you gotta get good grades as indian he didn't mean to burn me but then when he burned me he said i'm sorry you know yadda but i definitely got my good grades so these are basic things so what can other people do to really boost the conversion rates of pages like this these lead forms so my first tip for you guys and some of you guys have seen this some of you haven't is to engage your visitors first right you can quiz them i used to have a nutrition site called nutrition secrets and we would quiz people when we would want to collect leads because when we told people to buy our products or opt-in for a lead form and we would have a sales rep column to let's say lose weight or whatever it may be and go for some personal coaching we found that hey people just don't like opting in but if you make it customized to them let's say you quiz them i'm a man i'm a woman it's more personalized right and then you get in you ask them questions like what are your goals and all this stuff and then you say all right you want the results more interested in our services and our products put in your email name and email usually i don't pitch i just say want the results put in your name and email when i show them the results i end up saying this is what you need if you want to achieve these goals right this simple thing versus just asking people to put in their information and collect a lead increase my conversions by 108 that's pretty good right it's simple and how many of you guys are technical and know how to do some engineering look the indians are raising their hand good for you we teach it in india that's right but don't waste your time it's inefficient just go use lead quizzes lead quizzes i don't know what it costs i don't own it it's not my company it's like under 100 bucks a month and you can just create one of these quizzes and keep churning and burning and then you can figure out what converts the best and generate the most leads right now with this bad credit site they can they do have an area on their site where they have a slider where they're asking you to engage how much money do you want to borrow do you see how this is way better and having people engage versus putting on their main landing pages hey here's all about us we do bad credit loans here's areas we service here's areas we don't you guys are affiliate marketers you think you're going to be driving traffic to areas they don't serve of course not facebook allows you to geo target right and because of that you're not driving them irrelevant traffic so why wouldn't they have you engaged first and i wouldn't just engage with this a little slider i would then ask them more questions and then collect the lead information because if i waste five minutes of your time and i have you do multiple things like fill out questionnaires not your name and email but just all these questions about your loan what are you looking for a loan for how much and then at the end i ask you for your information to see if you qualify you're going to be like oh shucks i've wasted all this time might as well just give him my name email and all my other information that's why engaging first really works i also did this with one of my other companies hello bar software company where we help people collect emails but i asked them put in your url first and then i had them create email collection modals and then at the end i said hey do you want this to go live sign up i got a 52.11 increase in signups because they're like already spent all this time engaging might as well just complete the rest right and if you're wondering why engaging works it's because of this what's your name there what's your name yeah huh dennis so dennis if i went to you and i said will you marry me what are you gonna say assuming i was a woman or man of your dreams what would you say yes you're crazy why would you say yes i could be a terrorist i could be a killer i could be anything i could be a clingy person i don't know right but you get the point in most cases you're saying yes right now but in most cases what would you say no and why would you say no because you don't know me that's the same with your visitors almost all of you affiliates are trying to get people to buy buy buy and you're just like oh no it's cool i'll just scale up you know more accounts get them burned and i'll just spend thousands of dollars a day yeah you can do that but why not get people to engage first i've also found that when you get them to engage first less of your accounts get burned right that'll save you quite a bit of money if you guys are buying accounts it's like if you ask someone hey would you go on a date with me dennis is more likely to say yes then we get to know each other eventually we end up getting married or moving in together and then i asked him to marry me he's much more likely to say yes that's how it works in the real world and that's how it should work on your website number two don't use an exit pop-up you've seen people talk about exit pop-ups before but i'm going to show you something a bit more unique you're lucky if 3 out of 100 people buy sometimes you guys get more sometimes less but in most cases most people don't buy so why not collect leads right when people are about to bounce on a desktop what i did was i created an exit pop-up but i made my background of the exit pop-up a gif you guys are familiar with gifs those images that move and i showed them in that gif what they would be putting in their name and email for my conversions went through the roof the copy stayed the same but just by adding a silly little gif i increased my email collection rate by 42 that's crazy right and then you do remarketing and you get people to start buying i don't know what it is about affiliate marketers most of them just want people to buy collect emails for all the people who are going to leave it's a great way to generate more sales and here's a crazy one for all of you guys who love mobile this is the highest converting lead opt-in that i've seen on mobile this is for a site that teaches you how to like grow your wealth and it says how rich or how rich are you ready to be so the slider is dollar signs and like i'm on my iphone and i know the screenshot's ghetto i'm too cheap to buy a nice iphone i still have the five and you have to slide all the way with dollar signs and once it goes to the end you can click the button that little simple trick accounts for 16 of the leads like just think about it you're selling wrinkle cream you can do a slider how youthful do you want to look and make the slider of like a old lady who has wrinkly skin as she slides it she becomes like more youthful you see how you can be using this how badly do you want to get out of debt when you're having a bad credit loan site you can have a slider of an image of someone who's dirt broke and as they slide it they get more and more money right you see how you can be pretty creative with this now let's go over the next landing page have you guys all heard of babel the company where you do translations you learn different languages their landing page they like using blog posts ton of view affiliates how many of you guys drive traffic to i don't know what you guys call them like those uh blog posts those fake content sites that you guys create that say like cnn and then you remove all the navigation and stuff you guys know what i'm talking about right and look at dennis he's laughing how many times he do that a day a lot i met someone yesterday he's like yeah i have a whole team of four people i'm like what did they do they do all the media buying he's like no no they just create fake stories so and so was ready to quit double down casino and what happened next will shock you right i made that up don't be good jack in that if you do give me my affiliate rake on that i'm kidding you guys can keep it but this page keeps going it's just content content let's go buttons some ads on the sidebar look at this articles you may like right they're showing you other articles and then comments so some basic tips sticky navigation doesn't have a benefit it just has try babble why should i try it there's no benefit in there this is all basic stuff remove articles you may like section why would you send them to another article when you wanted to get them to buy right another basic tip highlight the comments that are the best ones if some comments encouraged me to people to buy i would put that at the top assuming you want to be shady right and of course have call to actions within the blog content if people are reading your blog content that's where their eyes are going your call to action shouldn't just be in your sidebars put them in your blog content you'll get like three to four times more clicks it's the simplest thing i don't know why people don't do it this is all basic so now let's go over what i would have done if i was them again i'll always give you my unique tips so my third unique tip for you is use geoip you know all those dating sites you feel warm and fuzzy because you're like you see copy let's say if there's match.bangkok i don't know what dating site they have here on match.com there are 1 million 632 single people in bangkok what are you waiting for you see when they do that warm fuzzy you know goip targeting within their copy it converts better right and of course here's another example from a guy who sells people how to make money online i'm determined to create a millionaire trader in las vegas my only question is will it be you people started going out they're like oh i'm in henderson it's right outside of vegas do i have can i still qualify please please let me in he's charging seven thousand dollars of course he's like you know what for you i'll make an exception i'll let you in of course you're gonna let people in it's not 100 accurate but it works right expedia uses this when i'm on expedia and i was in los angeles it automatically populated los angeles it showed me flights to new york right and it even shows me details below of the most common flights i'm probably likely to take because i'm in los angeles no one's in like bangkok and be like oh i want to book a flight from vancouver canada to los angeles right they're usually going to leave from the city they're in not always but in most cases this all helps boost conversions so we tested this on five landing pages and it increased sales by anywhere from 12.49 to 27.57 percent now if i was babble and this example i'll give for babel why don't they include products based on ips for example in brazil you know the most common language that they want to speak is i did the screenshot of babel when i was in brazil they should have showed me english as a main language only two or three percent of people in brazil speak english it's the most common language that they want to learn because then they can make money on upwork and all these sites and then have the money in brazil but they should be showing me the products that i most likely want to learn based on where i'm coming from my computer's ip right and that's what babel should have done but they didn't they should have shown the most popular languages based on ip simple way to boost conversions next one add a checkout bump this is simple it's easier to get upsells than it is to get new sales tell all of your you know people that you're driving traffic to to add a checkout bump so on the checkout page this doesn't decrease conversions right when they're buying offer them a really sweetheart deal where they're getting a steep discount and you'll notice that you get roughly 15 more in revenue if these affiliates or these companies can get more revenue from their pages what does that mean for you as affiliate you can get paid out more money or if you have your own products add checkout bumps you can pay the affiliates out the same money and pocket more profit so the trick with checkout bumps is speed and automation if the checkout bump helps them get the product the service the results faster in a more automated way it converts better why is that people are lazy right your checkout bump should be priced at 50 or lower of the main product you're selling a product for 100 bucks you can sell a checkout bump but for no more than 50 bucks it has to be cheaper than 50 dollars right if you can't explain the benefit in the checkout bump in one sentence it's not gonna do well keep it simple and it has to be largely discounted ideally when i'm selling let's say a hundred dollar product i like my checkout bumps being like 30 bucks it's simple it's easy people buy that how many of you guys are going to start adding checkout bumps to your product pages only a few of you you got to start adding them i'll make a bet with you guys all right if any of you use these guy or use these tips and you can't get an increase in conversions i will give you free advice i will get on the phone and i'll help you guys out for free and keep in mind i have companies like google adwords who pay me to market google adwords i get paid by facebook to speak at their conferences i will give you free advice on whatever you want if you actually take these tips and try implementing them is that a fair deal that means i'm that confident that this works so now let's go over another product landing page that you guys are familiar with how many of you guys like selling wrinkle cream only a few of you or have in the past you guys are like no we've moved on to flashlights all right so wrinkle creams you see this landing page it keeps going and going and going and going and going and going look at that buy button it's kind of small for the page that'll be one of my tips and going and going look at this form fields name and phone is hard to read right they could have made it a little bit better why the heck are they putting united states there and having the damn product being sold in pounds right basic tips buy buttons should be larger pricing should be in their currency that the person's coming from foreign field text is hard to read and this landing page was hard to read on a mobile phone which is terrible because you guys probably get a shitload of sales from your mobile phone all right so my first tip make it hard for people to buy how many of you guys are familiar with instant checkmate none of you all right good so instant checkmate is a site that gives background checks you know you're dating this guy or girl most of you guys are affiliates you're dating this girl and you're like oh my god she's so hot i met her at affiliate conference she was at this booth i'm like no she's not into you she's just trying to get you to drive traffic to whatever company hired her all right but let's say you want to go for it and you're like oh my god this girl is gorgeous and smart and she's pitching me on you know driving traffic and if i do she'll go on a date with me right some of you guys are laughing you guys have probably tried this all right and you go to instant checkmate you're like let me find out what sarah is all about i want to make sure she's not going to kill me or what many of you guys are probably wondering i want to make sure she doesn't have another boyfriend i went on facebook and instagram and i couldn't find her all right so you go through and send checkmate and they just put up a ton of roadblocks they just keep saying like oh the they just keep like giving you more and more pages over finding more information we're doing a deep dive what we're showing you may scare you are you okay with this and they make you wait like a few minutes when you wait a few minutes and they say what you may find may scare you what are you going to do you're probably going to put in your information and pay especially because you love this girl and you're already ready to propose to her which i showed you you don't do right and you're going to put in her all this information and start spending money so it converts really well why because you made people go through hoops if you make people work for they're much more likely to convert mike chang also did the same with his six-pack shortcuts are you guys familiar with mike chang he's have all these ads on youtube saying buy his fitness products and then he went to this uh hippy dippy conference about like life and spirituality which there's nothing wrong with if you believe in it i'm not saying i do or i don't and then he decided to like stop selling all this but we tested this on a few sites where we made it harder for people to purchase instead of just letting them buy like skincare we would just be like okay what are your goals how old are you what kind of environment do you live in is it dry moist right what are your skincare goals do you have issues with your eyes asking them all these questions and then saying oh you qualify i tested this out on mike chang's site i didn't fill out and i clicked the buy button he's like congratulations you qualified to buy her product no matter what i filled out i qualify test this on five sites one decrease in sales by 34.63 percent and the other four increase in sales all the way up to 58.86 not too shabby right test this out now number six copy tweaks have the biggest impact in conversions if i'm doing a skincare site and you guys have big landers there's one thing you need to know and i do a ton of copywriting and i've paid some of the best copywriters literally 60 70 100 grand just for a landing page right and out of all the data i've analyzed because i analyze a shitload of data i've learned that eight out of 10 people will read your headline but only two out of 10 people will read the rest of your landing page it's all in the headline yes the rest of the copy is important but it starts with the headline you've got a headline you're going to have conversions so here's some quick headline rules numbers and negative words increase click-through rate right and reads not only does it increase click-through rates if you guys are doing organic seo which some of you are you want to keep them under 65 characters per search might as well get some extra search traffic make your headlines match the content if it's deceiving you're going to get a big fall off from the purchase odd numbers perform better than even don't ask me why but from everything we've tested we've seen that six word headlines convert extremely well and avoid words with multiple meanings and of course use powers and adjectives so fun effortless incredible right so and here's some general copy tweaks evoking curiosity is a strong way to generate clicks and sales what's your name huh good one i'm indian i should be able to say this okay gulbat right good enough all right gov quit double down casino and what happened next will shock you that's curiosity you're much more likely to quit double down casino and you know if they're playing double down casino right they're much more likely to buy your casino offer you also want to make sure you're writing in a conversational tone with copy if you're not using the words you and i it doesn't feel as personal it doesn't convert as well using the words you and i makes it personal and people like oh my god this copy's written just for me you don't want to be too salesy because it hurts conversions you want to make your copy clear dark i don't know why people like using these fancy like landing pages with all this pink stuff i understand the product in the audience but if they made their copy easier to read on mobile phones they would convert better you also want to make sure your mobile landing pages are amp friendly are you guys familiar with amp amp makes the landing pages load way faster which boosts conversions and of course you want to answer objections so you can use tools like qual lure to ask them questions like if they're on your page for like five minutes because they're most likely not ready to convert what did you come to the site for did we help solve your you know what you're looking for asking them simple questions will help you understand what objections they have and then making your copy answering each of their objections because you guys drive so much traffic just look for the most common ones that's the best way to boost your sales answered objections on one of my sites through copy boosted conversions by 14 just one little simple objection why should we pay you guys instead of your competitors it's really simple now they can do that on the skin care products right beauty answer objections now let's look at the last landing page vpn solutions get your free vpn boom here's the rest of the landing page it's short sweet doesn't have to be too long now basic feedback is not everyone knows what a vpn is so should make it more basic they should let people know that it's easy to use they should consider creating a short video explaining the vpn process right instead of this image on the top left i understand it's privacy relay but you can have the thumbnail of the video do the same thing and what's the catch why is it free people are going to be wondering this so you're going to lose a lot of people there now here's what i would do if i had the vpn page evoke fear and some of your guys's products you can scare the out of people and make them buy so here's what this vpn page has snoopers and hackers can trace you by your ip address and i actually did this for a vpn company it wasn't these guys but i changed this copy one of my buddies owns a vpn offer and right there i put like people are spying on you we know that this is your ip address you live in berlin germany you use a macbook macbook pro and you enjoy surfing the web at all times at night especially at night time it's this time in your timezone that scares the out of people and i would end up being like and this is just scratching the surface of what we know about you want to stop this use this free vpn so we and other people can't trace you do you see how that scares people don't you think that'll get people to download your product of course it will when we did it on that vpn site conversions went up by 39.14 that's crazy all we did is just showcase the person's information based on their ip and we went really hardcore specific like we even made judgments being like you love browsing the web using safari you're really loyal to mac products or like if they had chrome you love using google right you're you're loyal to google products such as google search and chrome by making it creepy conversions went up and my last bonus tip ask your customers and visitors for a favor all right so when you're collecting emails from your offers and most of you affiliates don't do this i don't understand why because most your traffic isn't going to convert start dripping them with free information such as being like uh i'll give you this bonus if you do x y and z for me and the subject line i use is i need a favor can you help plus some good news and i just write an email that just basically says something like uh hey you know hey john or hey dennis i have a favor that i'm asking for you i want to help the world look more youthful i have this amazing skincare product and no i'm not here to sell you on it but instead what i want to do is i want to have you help me and educate the world on this product and in exchange i'll send you a free sample all you have to do is pay shipping but all i ask is in favor is to for you to let other people know about this offer and share this link on your facebook and twitter and yada yada yada and it's really simple you start getting people to share and they email you back saying oh my god this is amazing and then they write blog posts talking about how you're awesome and then boom you get more traffic and more sales funny enough traffic hasn't gone up much but when someone recommends a product or service i found that we got an extra 6.41 increase in sales and when i meant traffic didn't go up in much when you have a million plus visitors that you're driving or you're getting you're not going to notice a big traffic increase but the people who come from this they do extremely well when it comes to conversion from visitor to a purchaser so that's it and now let's get into some q a thanks very much i i feel we should turn this one over to the audience we got an opportunity to have you on stage all right uh pretty pretty rare opportunity so if you've got a question come up we have these two mics positioned right here come on over make sure you speak clearly right up in the mic yeah and you guys can ask me the most ridiculous marketing questions conversion questions keep in mind i've worked with facebook on you know facebook as in the company you guys do facebook ads i work with google i help promote adwords so like you guys can ask anything and i will answer ask me anything there you go hey i mean okay coming over here just whispered in my ear and i'll say it out loud there you go hello check yeah i think i have to do this every time because this happened with me yesterday too okay neil um i'm a big fan of yours i'm from india my name is soro and i have this question uh what's the role of artificial intelligence here uh on landing pages does it really help uh so you're saying what's going to be the role of artificial intelligence online yeah on the landing page on landing pages um i don't think you're going to see much artificial intelligence any time soon you're going to see virtual reality okay for example like with skin care you can show a virtual reality of the product and people can actually like start watching it and seeing it that's going to happen much quicker than artificial intelligence at least that's what i believe because that's what i'm seeing companies put out a ton of money before they were putting into artificial intelligence but going back to artificial intelligence you're going to start seeing things being very very sophisticated in which they're going to know more about the person like the ips the address knowing that someone in brazil wants to learn english because that's the most common uh things that they do this is where you're going to see the most increase in sales now going back to artificial intelligence it's all data that people are analyzing the problem with it is privacy laws are changing you're going to see a lot of new regulations come out in the eu within the next i think it's three months or four months we're already redoing a lot of our terms of service and privacy it's also going to make artificial intelligence harder but if you want a quick trick to make more sales you guys are all affiliates you guys drive people to products and offers go create a video a remarketing pixel for anyone who clicks the button because you know if they click the button they went to the landing page right because you can't always put your pixels on other people's landing pages they limit you put it on based on a click of a button you're pixeling someone with because you can always send them a redirect right you're pixeling them with a conversion pixel that ends up saying all right if they have this i'm going to show them a video on youtube and facebook through remarketing for the next seven days that talks about this product or service and the experience they would get if they bought it it is the highest form of converting ads that i've seen by far and that's what you guys should all be doing and do the opposite picture of the landing page because if the landing page didn't make them buy that means you have to do the drastic opposite and it's the best way to get them to convert perfect that's some good suggestion just one more question which is the tool that you would recommend for landing page your favorite of all my favorite tool for landing pages i like using leadpages a lot clickfunnels is good but the problem with landing pages if you want to do custom crazy stuff you can't use any of them you just have to have like some cheap labor from upwork whip them out for you okay thank you you're welcome uh while we get someone else here i wanted to know what you think about uh messenger marketing and whether you're integrating that into your funnels at any point messenger marketing works it converts well uh but the automated chat sequences we're seeing the numbers go down in conversions like i wasn't talking about much about messenger stuff until six months to a year ago and that was because my numbers started going down so i was like all right let me share all the messenger stuff but at one point i was getting like 60 to 70 click-throughs yes you know some people like i get 90 but i'm talking about it in volume right what's easier than messenger is push notifications you guys drive a lot of people so what i do is i'll do a push notification on the squeeze pages that you control and get people to opt in it's really high converting just use https pages because then it's in browser and people don't know what they're accepting and they just usually accept everything and then you can do drips through the push notification doing like quick lines of education driving them back to more landing pages and getting them to convert for all your other offers that are related to you because then once you already have one skin care product and you know they buy that go offer everything else that's related to that demographics it's a great way to make more money from your uh paid traffic i think that's the number one thing that affiliate marketers need to focus on is making more money from customers over the lifetime rather than just that's correct it's all turn and burn and i don't understand why yeah i work with a few affiliate companies yeah it's changing because facebook ads are getting more expensive if it wasn't affiliates are lazy let's be honest yeah of course um and there's nothing wrong with that the money is quick and some of you guys are crushing it like more power to you guys right but if you can make double your money why wouldn't you yeah totally anyone else out there so hey neil this is uh deepak from can you go a bit closer to the mic hey neil this is deepak from india and i have a blog called digitaldebug.com so one of my questions is that what do you think is the future of sas products because i see more and more sas products being offered on a premium premium tier where a lot of features are being given away for free so that they can attract the market so and i have watched your videos where you have talked about it where um you had kiss metrics and then mix panel gave give a free tier uh yes uh put a put up a christmas with the free tier yes yes so so i have an opt-in tool as well we are developing an opt-in tool and we gave a free tier of that we have like 2000 sites deployed but then we have difficulty in converting them into paid customers so i see even when you look at crazy egg you see um hotjar giving a giving away a free tier so what if in the future more and more people give even more free tiers in trying to attack the market then how do we eventually monetize the people who are so when you do free it's hard to convert visitors to customers if you're doing free roughly five percent of most sas four to five percent converted to paying customers uh if you're really good you can get like eight nine percent and most of them when they're doing the free trials they say free premium trial or free account and then they try to get you to put in your credit card and then if you don't they drop you down into a free account after 30 days but they push you oh your plan is going to expire and they're really aggressive on the marketing free works extremely well because it makes your ad costs lower but when you're doing this you got to optimize your funnels for all of you guys out there in the affiliate world i'm not a big affiliate i don't really do much affiliate marketing but i know so many of them you rank pretty high though yeah ranked number one you're really everyone for affiliate marketing yeah uh at least in the us and what i've learned is i see everyone's data because i don't compete so everyone shares it with me the people who do sas are making the most in the long term they're making the less lease in the short run the conversions are crazy but what they find is the ltv of the customers because they pay for like a year two years and these companies as affiliate how easy it is for you to sell your company when you're doing a million dollars a month in profit let's be honest how many of you guys think you can sell it for forex profit raise your hand how many of you think you can't sell it and it would be hard to find a buyer raise your hand if you don't think it would be easy to find a buyer all right how many of you guys think you guys can sell it for like a few x profit if you're lucky raise your hand all right no one wants to raise your hand either way i'll tell you guys one little secret do you know how much my sas companies evaluated us take a guess which one what multiple of uh what multiple 4x i can get 6 to 10x revenue that's crazy my profit just has to be breakeven i'm telling you i can sell a company of 6 to 10x yearly revenue for being break even how crazy do you guys think that is ridiculous and it's because it's reoccurring that's correct it's just stable yes much more predictable go for reoccurring solutions okay build wealth it's really easy the buyers for these companies a private equity company will buy these all day long they'll turn some profit they'll borrow money from the bank at like six percent interest and they'll use your profits because they'll make it let's say profit twenty thirty percent to pay off the bank loan and they'll own the company outright by only putting twenty thirty percent down and then they'll sell it again that's the model huh so one more question you are free to say no to this if you want so how big is your email list and do you use convertkit for your email my email list on neilpatel.com or total site i'll give you neilpatel.com uh non-paid email list is around like 550 000 active subscribers with the 30 plus percent open rate but i don't sell to my email list hence the high open rate ah nice okay cool we got to move we got two people waiting behind us here we got five minutes left thanks appreciate it thank you what up neil hey chris over here i love your stuff so thank you so much you're welcome i remember way back you mentioned lucid dreaming was a very hot topic um what was the hot topic lucid dreaming okay yeah i remember you said that in berlin i was gonna bring you yeah berlin so i was wondering what are some ways you recommend knowing what's hot right now and finding new trends uh so google trends of course lets you know what's hot that's easy um you can use tools like keyword tool dot io and uber suggests so if you put in keywords it tells you what people are searching for related to that industry and it gives you all the long tail and that works out extremely well um other than that look for what people are talking about on like facebook on their streams not where you're seeing ads but what people are talking about in their streams and that usually becomes hot check out google news what's usually trending and hot there is typically popular as well but go for those authentic conversations rather than the correct yeah not the paid ads go for that then take care that's what they want you to talk about not necessarily what people actually want correct cool awesome thank you so much you're welcome go for it hey you are awesome by the way my guru my star um um from what i see all of your work you study a lot of user behavior do you think that nowadays due to the more aggressive offers that are on the market do you think that users will not be so easy going like they currently are it's getting tougher and tougher but because technology is advancing it's like creating a balance in which because of more privacy laws it's harder but because technology is advancing so much you're able to gather more data so it's roughly the same because from what i understood from your speech it's like you have to give them like a com false confidence more steps so you can actually make him feel more closer to to your offer yeah and i'm just letting you know i personally wouldn't create false steps but when i talk to people who are at this conference they told me to just tell them whatever converts the best oh no not not false steps i mean cre create the steps in order for him to feel closer the usual of course more touch points yes more touch points yes exactly yeah it's just think about marriage if i ask you to marry me right now even though you're like you're awesome you're gonna say i'm crazy right uh yeah yes but if i got to know you and i said hey you know what what's your name again araluca i think we took a picture yesterday right exactly i have a good memory so if i said let's go and get some coffee you'd be like okay all right let's go on a dinner date yada yada yada and we speed it up and a year from now ask you to marry me you're much more likely to say yes the same goes with the web creating those steps you're much more likely to get conversions because people feel more warm and comfortable with you the only time you don't have to do that is if you're promoting a big brand ex amazon you don't have to create steps when you're amazon because everyone knows amazon the comfort's already there because the history because it's built in correct thank you you're welcome one time for one more oh hi neil thanks for your great talk and also thanks for sharing like all the material with your blog and podcast so this is a question for like both you and eric so what do you recommend for like selling higher value product like uh let's say a training product for over two thousand dollars would you focus more on content marketing or like facebook ads uh you can do facebook ads there's a guy named jason hornick who does it for all the people who sell two thousand dollar plus offers he can usually get you a two to one on your ad spend i've never met him personally i have nothing affiliated with him um when i was running with him i was selling high ticket offers through webinars i remember i did a speech on webinars in awa in the past was awa or berlin i think it's berlin i'm not sure one another but you can get the presentation for them or if not send it to me or shoot an email i'll send you the deck that teaches you how to make like a perfect webinar that converts really well and uh i believe jason got me up to like a half a million or 600 grand per month a lot of it was profit works better than content marketing my buddy sam you know sam evans sells high ticket offers in the multi-multi multi-millions not a seven-figure guy you're talking about eight-figure nice it converts really well test it out and you're going to introduce me to jason horning i will introduce i'm looking forward to that yeah we we sell tickets you know webinars are are the best way we've found for sure webinars combined with with retargeting essentially with a smaller tripwire in the beginning where you provide some value sell them up to a webinar and then our remarketing numbers you prob probably some people get remarketed by our by us in this audience here and uh you do absolutely you see it all the time so it's like that remarketing and it's insane the roi that you get on remarketing but what we got to figure out is cold traffic yes well how many of you guys want to sell through webinars and make like a 2-1 on your ad spend if enough of you raise hands i'll do something for you guys all right now the hands start to come up um if you email someone at the event i can send it to you eric holdings yeah i will shoot you over my email sequences for webinars feel free to copy them just don't use my name i'll send you my slide decks i will send you my um my hacks for webinar jam like exit pop-ups within there the fake chats we create we even ping people or when they leave the browser we put a ping notice so that way they know to come back so that way they're not distracted the text alert notifications i'll send you guys at all you should be able to get at least two or three to one on your ad spend well merry christmas merry christmas everybody let's give neal a big round of applause thank you guys so if you like this video like comment share i do appreciate it and if i can ever do anything to help you out genuinely even if it's you know giving you some advice i don't care for the money just leave a comment below and i will do my best to try to help you out and answer all your questions thank you for watching