Facebook Audience Targeting Guide to Results in 20 Minutes – 2020 Audience Strategy

Key Takeaways

we need to create a new campaign it needs to be conversions it needs to be we're going to title it CBO interest testing okay and then what we're gonna do this you're gonna choose purchase because like you want purchases right so like that's the main thing so you just put in purchase turn on automatic advanced matching you want to be able to match each individual person who makes a purchase to a Facebook profile so that's a yes okay next thing we're going to do is are the scroll down automatic placements yes daily budget will start at five dollars because we want to keep it minimal until we're actually getting sales what's the budget on this account like what's the less you can spend on any given day for the next month I got about seven grand so 30 days 7 grand yep okay so we gonna watch to do got it so that's gonna require a full campaign build-out so now we have this you want to do the Instagram page hop suit and then we're gonna do the single image of that car that we saw that got $25 purchased and we're gonna start it lower it already buy you know we'll have better audiences than what it originally was had before so we should be able to lower the cost that image was this one I believe it was yes so we take that photo place it in the next thing we do is you go to primary text and you need to go to business Facebook so that way we can go back to your ad account so that way we can look at it again we need to look at two different windows when we're building this ad so that one was the 25 dollar purchase we can even throw do you think he'd be helpful in the throat code in like a 10% off or something or keep it more simple let's see here no code so he didn't know how to do that but we want to get rid see the no purchase necessary thing and we want to get rid of because people we keep getting comments like you say don't purchase necessary that we you have to buy something on your site to get an entry so the - maybe just copy that every dollar spent and good cool so yeah then we just paste that here go down no purchase necessary or live just to leave voice just delete the whole be all this yeah you could put official rules if you want there's a the link cool all right headline we'll just keep it consistent which was only think this thing had a headline win this car card giveaway sounds better right yep so we'll do that because it's pretty obvious and the drop down will be when this car oops just like it is on the website because you want to keep things consistent right so that way it's familiar whenever they get there then the landing page which is the what is the landing page this one yeah yeah that's the home page this so that's the Mustang giveaway because if we're trying to get them to buy so if you want to do the shop you can do that - yes but yeah so that's stuff they combine all right so take them here we'll copy this go back to the iron campaign we want to take them to the most relevant page and that one looks like the most relevant page with it saying earn entries now that's pretty obvious then paste this here so we want that link there that link there just so that we have somebody opens this on things like here we're then click here learn more that's fine and you pay yep that's correct pixel then all we're gonna do is we're simply going to name this ad so that we remember what it is look for next time every dollar spent on merch equals one copy that come up here OOP paste scroll back down that's it now we got more nad now we need a lot more variations and a lot more audience variation so many that your fingers will hurt after doing this so we got to find another ad because we want to make sure that we pin them against each other to allow it to find out which one gets the best results big swing and fix it's what is it what's wrong with it no that's not the ad were trying to post yeah what that is that's something else well we'll discard whatever that other thing was I don't know what that was okay then we're gonna go to filter by selection so that way we can down in focus so we know what we're looking at now everything is a little bit on playing and we're working with something here okay now we got the first audience with the first ad now we duplicate it because we need a couple more variations automatic advanced matching yes because we want to match the users who purchase so we can build a better qualified audience all right next thing we do is add an image change image continue BAM now we got this beautiful image okay publish well first off we got to do is a Mustang so we can do Mustang one publish now we know this is another variation duplicate well let's do another one because like some images are gonna perform better than others and we just want to find out which one that is which one is it gonna be that gets the lowest cost it's gonna be five bucks who's gonna be ten bucks is it gonna be fifty if it's fifty we don't want it next one can be the this image is fine so some of the images I saw that did really well was the pictures of our top so there's top sellers what is it just like the images of his top sellers like the keychain they scroll that like this one that's number float this one yes yeah that was one of them but I don't know if it's more about the car what it's a car getaway I mean that's one focus you can do the keys as well right right so let's go back up I'll do Mustang side you know how I type to the other side view publish duplicate duplicate to another one at an image change image you let me change this Mustang bridge deal it's not a city or just maybe ain't that big it's that of course on a bridge cool now we got four of these next thing is you want a new variation in terms of copies so duplicate so this time we're just going to hit select all duplicate and we need to add a copy there in now in scroll down we've got a Mustang giveaway when this Mustang G - 500 all right that's a little bit more specific it calls out the car and now anybody who's interested in that makes it even better jeez there's so many images you can use you need to copy you need to do add variants of all kinds of stuff all these things you need to test cut the car - your cars coming home that's funny that's pretty cool okay let's do you all right we need a better piece of copy so we're gonna find something here I actually have a whole document with a bunch of ad copy if you want me to open copy paste here's our sub every $1 spent equals one entry okay then we need alright where's that other copy you were talking about I would have to open it on my it's in my my email that's about eight headlines can you hear me yes okay you want to go ahead and do that you can't okay so I can't see that's everything so all these have them all right let's see to win it if you've got to inertia yeah we have I don't know if you saw that too we have videos short little 15 6 second clip videos oh yeah let's do videos as well I mean like you gotta you got to launch all those variations right paste alright there's the next slide let me just come up here scroll up before you post that one change the 25 entries we can't give them entries so just say just say use code saddle are you a delete delete it we might need another piece of coffee in here yeah sorry about that we forgot such a little short what if you want to use that same one we could just add a percent to 25 percent offers don't look like let's just drop this underneath it and then all we're gonna do is scroll up view and edit come here and they're gonna do their for one because that is the name at that because that's part of the coffee save the draft publish boom its clockwork now what you're gonna do is you're gonna do that same process again you're gonna duplicate those four ads you're gonna put in videos or in duplicate them you're gonna put in carousels you're gonna duplicate on you're gonna copy and you should have a shitload of ads by that point okay next step all right so you'll have to come back and do that later next step is the audience so we're gonna duplicate and we're gonna find an audience we're gonna do come down here we'll start with interest unless the website has a lot of traffic does the website have a lot of traffic and not right now now so we've had about 70 visitors since it launched on Saturday okay that is nothing at all so we'll stick with interest and we'll do let's see here expand we're gonna type in I have the Google Analytics if you want to look up no worries we all need to will be Mustang interesting that might be a horse so we gotta be careful so let's do less thing again Nexus 4 you need two Mustang GT Ford Mustang copy we're gonna scroll up you're only gonna do one interest for audience so you know exactly which one converts you do two or more it has to be proven before you stack them so don't stack anything unless it's proven otherwise you'll never know what converts and you'll never know what doesn't it's the only way you find out twelve million audience sighs that's fine anything above a million is gonna be good because it could scale based off a high number of spin and that's what you need if you're gonna be putting in seven grand in the next 30 days so publish now we're going to do it again so your jar you um I said okay so all the ads we just made you're making you just change it doing duplicates just changing the demographics yep just adding in interest to test suggestions Shelby Mustang it's highly relevant right now with Ford verse Ferrari I just coming out so boom [Music] 10 million cool publish let's do it again and you'll keep repeating this process until you get to say a hundred dollars daily and bobbed up so five times I mean I hundred divided by five that's gonna be 20 audiences okay you need to get 20 audiences then you need to get all those ads in these 20 audiences all right it's the last one I'll do with you let's do what do you think Ford you do must be mine okay Mustang cheechee oh there we go look at that load him up load them up so we'll take that look at all those conversions it's giving you its full bar of course it's the same exact car maybe not a Shelby but if it is it is it's not it's not cool at plus publish now you've got three audiences with we're already sitting on it how big of a variation step do we have here Ari you already got 32 ads you need to get into the couple hundred range once you duplicate these and make all those other ad variations just continue along the duplication around now to get these ads inside those other audiences when you make them do you know how to do that I don't know okay so let's say nothing's even in there it's a little overwhelming no worry it's gonna it's all recorded so you can watch it back alright so you're gonna take let's say you take these this ad alright you duplicate it in here okay yeah you duplicate it and then let's say that you created a new one let's say this one's the new variation that you just trade it right you threw in a video okay yeah do you want that video and all the other ad sets all you do is press command-c the copies and then go to adsense and you simply just select all the other ad sets and then you just hit command V and it duplicates them into every single audience that's it and then you just hit publish I'll go into all the correct audiences because look right here it goes into all the correct ones discard rest because we're not actually doing it but you will so you need to duplicate all those ads and make the video you need to do a new copy and they do carousel you need to do all those things that make it better and more variations this you were trying converts then you're going to do 20 of these audiences then you're gonna go to chase shuffle and you're gonna go to resources go to the fourth page here where is it splits page and then you're going to select CD out structure and this is the structure you're following you're doing like not these st. audiences but you're building out that same structure we already did your interest campaign okay you're testing one correct yeah that's here you can see it this is the one you get twenty eight twenty and sets in here to get it to one hundred daily hundred daily only gets you to roughly three thousand and spin you still got four thousand hanging out the window one you need to reserve some of that budget to scale up the best performing audiences to you need to be able to launch look-alikes not now but soon you can create the look-alikes now but don't turn them on launch the look-alikes whenever you have a few thousand visitors sitting the site okay okay and actually making purchases three you need to launch retargeting not now but soon when you have a few thousand visitors or sending the site there's enough people to throw into retargeting audience for not now but soon you need to be creating a proving campaign to generate and scale results so proven is going to be whatever audience's you see you're getting a possible result and say under thirty dollars or whatever the average return amounts then if it's high like at four or five six seven eight X you're going to put those audiences all into a proven campaign and work the budget really high so if you have three of your best audiences together great point Minh the proven scale it up to two hundred daily and that's going to fly through your budget for you okay okay then you know that to the program Craig did you login yeah cool so once you log in you'll have access to the modules you'll have access to the weekly community calls make sure to sign up for the calls here QA - poll so here's what it is it's case sensitive all right so register for Monday and register here and you'll register here for Wednesday every Monday and Wednesday we have these calls this is where we can pick up so after you make all this changes feel free to sketch to enter in your info so you can join this call on Wednesday so we can pick up in continue with your optimization and moving forward in the process okay cool awesome so when you got your work cut out for you yeah that's a lot when we remember all right I will it's all been recorded so I will send this to you over to you okay cool already you know from everyday