Facebook Ads Audience Testing Strategy

Key Takeaways

all right Martin you better meet it hey chase how you doing good how are you good thank you um so can't really see my screen already oh do you want me to yeah I can give you access okay cool cool there you go you have access awesome is that good now yep that works sweet so this is actually just for a client of mine that sells a very interesting floating vacuum it's kind of yeah it floats and like hovers but anyways main thing that I'm having issues with is with all my other clients but I've been able to launch these ads into the testing phase and they kind of start generating purchases and leads this one's given me a little bit more trouble unfortunately so I'm trying to figure out if it's just like ad language or if something else is kind of funky going on so got it and are you looking to get purchases or leads purchases yeah accidentally said leads on the question got it cool how much does it cost uh five hundred the pricey floating vacuum man all right got it five hundred dollars sorry let's see the ads well I usually do that let's build out like your but we need better column so we can really understand how far people are making it in the funnel yeah I usually like to have that set up but I didn't do that on this one no worries um you're gonna need if it's EECOM right it's econ mm-hmm yep all right well you don't need a don't need last significant edit you don't need quality ranking engagement rate ranking you don't need any of these mmm and you don't need that you don't need schedule you don't need three second video plays video no no whoops purchasing version value yeah that's fine because they'd usually just like to have those for like the roas the result yes I'd relation in the module right all right that's good results yep and then Add to Cart that's correct they have that do you have view content set up do you know I I'm not sure on that one on page whoa is that I'm sorry a view contents view the product page yeah all right let's see you need cost per add to cart usually an econ you have you content let's just give it a try just in case content views that's what it's called you don't need these little boxes because they're all they all lead into the same thing yeah no problem this just goes above Add to Cart yeah we build this out because we visualize the follow better and actually know what's getting results we'll be able to share at the bottom get to the bottom on the issue pretty quickly with this and then you just have this saved future reference oh my goodness say that I was like default yeah exactly so every time you load this up and hop on a call we'll know instantly what's going on absolutely appreciate it alright where is that other content view it's right there I'll reveal just so that way we know we're saving it and yeah all right let's see it looks like we don't have come to meet you setup okay all right we got to add two carts on the bottom one so what are you so in this case we just cut the top three okay cool cool so you can actually cut the top three just based on the add two cards yeah because I mean you don't have any purchases so it's hard to tell like you know we can't really see anything they sell purchases because if we look at that call and it's like all right what do we cut yep the next best you know the next closest one which is Add to Cart it's really close to becoming a purchase and none of these have any so these are definitely not anywhere near and just to confirm I mean like if we look at the spend on these I mean they have $34 I mean like that's a you know that's enough yeah so like chop cut cut cut and then you just keep that one and then you need to go test way more audiences got that view and then you got to cut way faster you can't wait this long $34 is a long time to wait the thing is your CPMs which is like how much it costs you to reach a thousand people it's extremely high right now because it's the holiday season so everybody's you know everybody CPMs go up which is like how many spikes per thousand yeah exactly so like that you know usually we'd wait until three thousand on these like a Nvidia but in this case like it would take forever to get there so like usual II would just look at the next closest funnel metric and then we say all right if we haven't keep it if we don't let's just cut it and give these things about four to seven days so like five times four that's about 20 bucks anything close to 20 you start cutting okay and then it gonna has at the Clark 17 and when you start testing if you find something better than 17 guess what we're gonna do we're going to cut this one and move into this one perfect works for me and even if those ads if those ads are still in learning phase are you still allowed to like do that technically I know what these just say active but I'm just kind of curious about that yeah they're all gonna always be in learning phase with a 500 dollar product I can assure you that okay nice you're dropping thousands it's gonna stand learning because it's gonna be too hard that's kind of what I figured it's hydeia item so let's push that volume but yeah the human genius we can just go with her you know go with our own insights because we can usually beat the algorithm on that yeah that's totally fair are some there's an article uh let me well you pull it up on my engine so that way and give it to you real quick sure no problem this is for CBO and audience structuring it's like the it's a better way of doing this moving forward so you can test everything a lot more accurately cool are you in the Facebook attics first group as well yeah yeah cool and all right there we go that's what it is so if you just go to Facebook - see Bo - structure this is how we're gonna format your ads got it count sweet all right here we go BAM I want you to go ahead and launch interest audiences to test like this so basically how this works is like this is going to be the outline you're not the same once because it like it's gonna be you're gonna have to make sure to choose specific ones that make sense for the client right yeah absolutely the titling just CBO interest testing and then you're just gonna launch a bunch of five-dollar dailies under they're not the same age range keep the age range open because we don't know yet right we don't know who's buying these vacuums yet mmm didn't like go find interests like where anything is like really worth testing to begin with and then just start launching them and then what you're gonna do is you're simply going to cut them extremely fast like don't give a much time at all like cut those things like ten twenty dollar spins like even that's a lot I would just like really Zone in and like say all right has he gotten to Add to Cart if they get to Add to Cart keep it if it doesn't cut it and if look like friends for example if your Add to Cart is $17 on this one whatever your lowest cost Add to Cart is for an audience ad set whatever the lowest cost is anytime you see another ad set go past that and spending that doesn't have an Add to Cart cut it so basically you're gonna allow your ad sets to run until they hit the lowest cost Add to Cart so in this case it's 17 dollars right so if an audience ad set has 17 dollars and 85 cents spend on it and no ad two carts cut because it didn't beat this one now if you get an audience that ten dollars well every audience after that if it doesn't if it started if it passes ten dollars and adds spinned and it doesn't have an Add to Cart cut it you're always raising standards right you're always moving the ball forward you're always you're always moving the line right we're never never ever settling and that weight always is forcing you to push more money into the right things it's forcing forcing you to spend less money on the things that aren't working we limit the amount of error we limit the amount of failure we save a lot more of the money for the client and you generate a lot more results and with something that cost five hundred dollars it can be a headache to really figure out what's going to convert the best but this is going to be the quickest way to do so so you'll do that with interest so that'll be done on the campaign level you'll you know duplicate launch it you can follow this it's not the most detailed thing but it gives you the idea with the images and then if you go down to look alikes you already have that but I would launch more if you have audience data on this site I don't know how many visitors they have right yeah but like de pena they go ahead I was gonna say they they definitely don't seem to have like the most visitors so kind of what the look like audience unfortunately it seems like we're just a little bit we need we need about a thousand people on any giving custom event in order to create a look like on it that really makes sense for us to do it right right okay cool cool and then increase agent items exactly we're gonna launch retargeting one as well and you'll just go after you'll set this one to like two bucks daily because you probably don't have a big audience at all never spend more than five dollars on 10,000 people audience sighs don't use those and then like literally just you'll have a proven one eventually whenever you find stuff that's proven so just put it in the proven audience and that's it I mean like that'll be the breakout and then just be like serious and like ruthless and cutting and like moving budget and not spending dollars where they shouldn't be spent sweet and then I'll simply yeah and then we'll I'll upload this call and you just play it back and you know see exactly what what needs to be done awesome man cool well thank you very much for that yeah no problem all right