Skills › Copywriting & Content Strategy

Copywriting Basics

Write persuasive copy using AIDA, PAS, and proven headline formulas.

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After this skill you can…

  • Apply AIDA and PAS frameworks to any piece of copy
  • Write 5 headline variants for split testing
  • Craft a value proposition in one sentence

Watch (10 videos)

3 Easy Ways To Grow Your Headline Swipe File & How To Make Bullet Points That Sell
Miles Beckler · beginner hands-on
→ Write effective headlines→ Create persuasive bullet points
LIVE Copywriting Tutorial: How To Write Attention Grabbing Headlines
Alex Cattoni · beginner hands-on
→ Write effective headlines→ Critique headlines for improvement
Write Your Bio Like This To Get Everyone's Attention!
HubSpot Marketing · beginner hands-on
→ Write a professional bio→ Use HubSpot's templates for bio writing
How to Write Emails SO GOOD They Can't Ignore You in 2025
Ashlyn Writes · beginner hands-on
→ Write effective email subject lines using AI→ Create engaging emails with psychology-backed tactics
This Structure Screams 'AI Wrote Me!' ⚠️
Coursera · beginner hands-on
→ Write engaging cover letters→ Avoid AI-like writing patterns
😍How To Make New Clients FALL IN LOVE With You
Alex Cattoni · beginner hands-on
→ Create an onboarding process for copywriting clients→ Improve client satisfaction
Short-form content idea to increase engagement
Vanessa Lau · advanced hands-on
→ Create engaging short-form content→ Apply copywriting techniques
Simple Instagram Caption Strategy to Save you Time!
Vanessa Lau · beginner hands-on
→ Craft effective Instagram captions→ Apply copywriting techniques
How To Make Money Online: 8 Unconventional Streams of Income For Copywriters 💰
Alex Cattoni · beginner hands-on
→ Create multiple income streams as a copywriter→ Write freelance copy
Craft Canva Tiles
Coursera · intermediate hands-on
→ Craft persuasive copy for social media→ Create engaging visual content with Canva