Facebook Ad Learning Phase & How To Get Out Of Learning Limited

so it seems and thanks for taking my call antics I was looking at the amount that we have been spending and looking at this chart and this is pretty much chart for all three of our studios in it seems that we are spending most of our money in learning phase so so that's a one and the other thing I know this is somewhere somehow there's this number show up I don't know when it shows up but I don't know what that number means by waiting three five a detail oh that's the entire that's the entire wooden span but yeah it so it seems like it shows when I go at the bottom yeah that's covering the timeline of that third to the Feb 16th oh okay okay so how what can we do here and then what would you suggest that we don't go too much into I mean we have to do some edits right so every time we do an ad it's maybe whoops whoops the ad set in the learning loss so I'm trying to minimize so that we are more of a cruising on a speed right in and we did maximize our performance does that make sense is my question valid I guess because I have my strategies you know it looks like you have learning only six ad so it's really not your ads that are like being limited well did you launch any new ads recently no we did many changes significant changes to the air Senate and the campaign level it looks like you only have two ads that's really learning limited which means that that's making up a bulk of all your results so yeah we can just come in here and see where that one's located oh you don't have the you're not on the new business manager so it actually won't tell us which one it is but we can go ahead and assume it's going to be these on the ad set level it's gonna be this one there it is he on that one those are both in learning limited and that's only because they don't have 50 leads in the last realistically it should be the last seven days mm-hmm and honestly just turn these two off just looking at the cost now right yeah limited put all the spin and the ones that are already proven because look at the ones that are proven anyways yeah yeah they're getting good results right so I just still cut these teal and you could check real quick just to make sure we don't cut something that's too bad so yeah realistically hold on that says $6.99 wait a second before we cut these we don't wanna yeah yeah I would all right new suggestion we would just cut this one the broad that's because the cost is the highest and there's nothing in here that's really exciting in terms of lead costs yes it says 888 but it's only two leads right most of leader on this one that ones 1061 and if we were to one it's any 42 which is a little bit closer to these lower numbers that we like but yeah we go in here realistically it's one ad that's bringing home all the leads which is at $6.99 which is actually lower than the yeah that's that below it so really the solve here would be turn this ad off if you don't mind yeah yeah please do and then that's gonna cut your cost down from the a to the $6.99 because we don't have that one gaining spin anymore mm-hmm and that'll put you at 1701 right in that and this one would go off and in the 1701 which one were you referring no the one we left I think one of them was yeah we turn that off okay so that'll bring the cost down this one will still stay and learning limited but the thing is the B spin from your campaign budget optimization my increased spend here and pull it out of learning limited and spin so we're actually gonna lower the amount we probably brought it down five percent five to six percent of your learning limited it's gonna go down now okay this one's at 579 that's not concerning it's actually okay if it's in learning if it's a 579 let it stand lining why not because it's still checking crate right so if we go to campaign then what we did a major on it since if we get comment does so are you spending now there is the money demand can we go to campaigns yeah see the upper one is spending $70 dating and then $10 look-alike audience and 15 on New Year's it's something like that because the CBO Pro one is giving us a lot of it selves yeah especially today hmm especially today if you just look at today for Chesapeake and Newport News they seem to be giving like saucers but we're not getting the same for Virginia Beach Virginia Beach is struggling today so I don't I don't know if that's an anomaly but yeah but yeah all these are pretty optimized now they should be good to go okay so this is okay when we spend $70 on just one campaign right because that's the one that gives us that's preferred yeah that's the one that's keeping the light blood going yeah the rest of these are just here to see if you can now beat this cost which you are in this case it actually looks like no this one's at 2:30 for today but if you go to you know oh wow we didn't there they forwarded those yeah Newport News has a similar successful day thus far so maybe doing it to bring their back Wow yeah the thing is it's these two ads that are concerning yeah yeah there was this teal and then you switch this back on which was in learning which isn't gonna be yeah the only thing is it comes back good day I would watch it to see what happens over the next three days just to see if it's no good there's anything there yeah because it looks like these ads and here might have been spiking the cost these two but these I end up working out yeah yeah cool yeah no one spent a lot but just today alone and only got wine I would watch this one tomorrow if it doesn't get a lead cut it just because the track record over the last seven days yeah I think this one's gonna be the one that is gonna have anything to do yeah well so does it make sense like if an ad is used to perform good and now it's not maybe in just copied over and start another one the same same copy yeah creatives eventually die out over time which could be six weeks six months mm-hmm a year two if you're lucky but in most cases they last every you know you can you can get a full year out of them pretty often but they started to go up about six months usually that's fairly common if you see that you can launch new ads and just test to see oh yeah just a copy of a plane ticket right so going back to severe okay from from this perspective right I mean I like to go something like this what we had in February third and fourth right where the landing budget was limited and more more money is going to overstay right yeah yeah the next few days monitoring and see what the percentages you just click on the light bulb he'll tell you yeah it should go down it you should you should see a decrease and it looks like it is decreasing over here so just give it some more time and see what happens ok let me go back then my next question so so do this EPSA or this campaign is being run by the franchise right and we give them talkin we give them thousand dollar-a-month and I'm showing results for last 30 days and they do their purchases straight so you know they do their purchases to make a dollar trial they take the money I end up paying for free gloves to them and on top I'm also spending money on to them for advertising for us um last 30 days we got 77 purchases it seems so that's because it's all down because they switched the website purchases yeah because it's just not as it's not getting enough data anymore okay which you can see your website purchase conversion value over here mm-hmm there's not enough purchases coming in so you're spending nearly a thousand only get back $200 yeah so and as soon as the website purchases I mean you'd have to come in here to see what the issue is yeah yeah yeah this is all franchisees managing yeah so they create all this yeah yes I don't do anything we don't do anything with them we just give them $2,000 a month and they just spend it mm-hmm yeah I mean like we would recommend not to do the engagements unless that's for like something specific that they're wanting but yeah it's not directly related to sales right and then no one would go off and then honestly switching from are they running a similar offer to what y'all are doing no okay yeah then I'd turn that one off and then this they need to let's see the spenders on that yeah they're retargeting they need better retargeting ads yeah so here is what I'm thinking and now it needs to go off mm-hmm this just needs to be optimized better and they need to test new ads yeah yeah so here's what I'm thinking taste and on this investment right we lose a lot of money because you get red leaves they get $20 we kingdom to a close and what if need create our own website purchases would that be possible unclick fana you know it's it's just simple purchase so that we get the money from the purchase and then then they make an appointment and then we give them clothes and right what's the difference now the difference now is they run the campaign and when somebody makes a purchase they take the money so it's generally 20 or $30 but if there are five purchases a day they'd taken it out at home we give all these five people who be purchased we give them free clothes and things like that you know that part says liked one time got it so I don't think hearing like is in person yeah very expensive and and out of 10 we may get 3/4 conversion so it's okay overall we get conversion but we could do this ourself and we could use the morning that we serve in our own can market you know you could if you do find if we get five leads a day let me get on it oh no so how how difficult would it be to do that can we do that on a click funnel like run a running campaign right just on an ad which is which we already have and then create a layer cake for now like we need to something unclick thana so you can do that oh okay okay I'll work outside outside and if I need your help thanks figures and in the meantime I'd still recommend I don't know if y'all are able to change this or if y'all are gonna recommend them but you could have them turn off somebody's underperforming ones and yeah that way at least yeah yeah yeah thank you had anything else uh not at this time no that was something question that we had there was a crowds yeah that it was trying to figure this out because this is this is a big spend and like the Costco result isn't almost never that good like we're getting we get leads but we're basically paying them to get leads mm-hm we have to convert these Peas individuals who by you know three classes or five classes and they're actually kind of harder to convert you know they come in with like a different mindset as well it's a different like its customer you know it's different strategy it's attracting different people yeah yeah okay Thank You chase appreciate it yes thank you Rajan and get yeah