Facebook Ad ROAS 8.85X & How To Secure An Agency Client with Proven Results

Key Takeaways

you see my screen I can okay perfect that's kind of a starter here by any chance I just I just launched this campaign like yesterday and is this the purchase on Facebook campaign no this is a different one this lead generation for a coolsculpting Clyde but I was wondering you know I followed your method of duplicating all the ads here but then I went through every single time I duplicated an ad set I went you know let me just wait for this load for a second is this a new client yeah new client here I I had a manually change the medium on every single one and I was wondering if there was a shortcut because that there's nothing everything was really easy that was the one nope yep we do that too it's the only thing that eats up so many hours yeah it's very labor-intensive yeah it's time yeah it's one of those things that like if you want you have to manually change it I mean like one way to do it is if you have like if you know all the ads that you want to change the medium for like for example is the medium you're using for the ad set yeah so like if you clicked here you came here you could select all and then you could just do I mean drop down we're supposed to hit you could do the drop down scratch that scroll down after you select all and then since the medium never changes you could actually enter it but it looks like you have custom for content name as well and source would be a little different yeah all that's different so I looked at that and I was afraid that I was gonna change you know all the copy and everything we have different so what you do is you don't deduct a tassel and you could nope you're gonna have to manually do it you know always always it's really their only workaround would be if if you happen to have all the URL parameters the same in each ad set but since you don't it's it's a manual thing yeah awesome and I'm going to go back to a different client here so it's two franchises ran the same exact thing just different audiences Naples is a little bit more built out here Naples is a little bit more built out with their audience than this other location well I just turned off this thing has eight point eight five cuz this was just for Valentine's Day and let it run yeah yeah I know I probably should have but I was let it run until it goes down to about a 2x just let it decrease over time you think I could turn it back on yeah wipers it preserve it like a trophy when you can just run that you know run it on the racetrack until it eventually gives out right you know just let her rip and then what's to fall apart cool just give it a nice run next year so one thing I took I discussed this specific one with you last week and I know you were like wow that's amazing and which it is it's almost a nine 9x return I thought this was interesting I actually thought that the pixel was legging and on Friday Saturday and Sunday they said 25 purchases and when we log back in this morning we saw there was two more purchases in there and now I don't know if that's that happened because somebody had to add open on their desktop or whatever and 100% it was still there from Friday and then they purchased yeah look check it out if you go engagement post save so three people had saved it for later so it's awesome a person purchased from that or somebody saw it on their feed from a share because you can turn it off and it could still be shared on to somebody else's feed since it's always gonna be there or if somebody was commented or tagged then if they get on Facebook and then check their tag or they check that hey your friend liked this post he'll still show and they could still purchase it from there right this is actually really cool right here because that I didn't even know this was an option so post reactions that's pretty much if somebody just liked it hearted it okay I'm gonna write that down because I mean this is twofold I mean we also were able to end by you know a huge portion of those people as well 147 invites yeah 147 invites I changes the page switch to the new version of ads manager I think you finally got it yeah I probably do um you got the new account and in the top left it says you can switch over a bunch of stuffs happening man yeah I know I'm growing I'm going places so yeah that's probably why that happened I'm guessing go back here however so I'm just going to show you something here because I am I drove them like the the Opera was driving them to a promotions page and it's it had to have been recording something because I you know it's obviously recording purchases here but is there a chance that I had people click on my ads and I didn't get credit for them because they clicked on a different page or so forth I know I know I already asked you that question but I'm trying to do a report for this client and I looked at for example let me just take you over to events manager like she knows what one of my clients knows that we're crushing her numbers from last year and she she does it one of my clients has even really cared to see the the report because she knows she's just looking at her year-over-year numbers and she's like yeah I'm crushing it I don't need to see a report the other one has two companies me and somebody else running Facebook Ads the other one I looked at their ads it's horrible they primarily do Google ads but they do some Facebook ads which they're just absolutely horrible and she wants to kind of compare how my ads did when I know what I did I know when I know they did way better you know there's no doubt about that I mean I literally turn this on I turn the ads on on Friday and this ended ano Syros anytime we get compared we always end up winning that competition yeah so that's I mean we always have the top results in those cases so yeah I mean it doesn't surprise me I mean you just look at Friday when we turn the ads on if it looks I mean with that many purchases surely something is not being you've said a hundred and seventy five purchases and we got credit I know you were like yeah you still got crazy ROI but I'm like we only got credit for 27 of them and I know for a fact there's a hundred cutter yeah it's so much higher so what happened was you know I still have you know a pretty good report to show this franchise but I I go to this Nashville franchise and my numbers aren't looking so hot I'm like I'm what kind of steaming inside because I'm like she actually thinks like if I showed you the other ads you would laugh like it they're so bad they're so ridiculously bad all they're doing is wasting her money on post engagement oh yeah and she thinks they're doing a good job right because they have 250 likes on them with irrelevant people on your back hellström it was just like so frustrating because I'm like just look at your year-over-year you know sometimes like you know clients get fooled into thinking like you know page likes or engagements or like the way to go because it's an exciting win it's easy to like you know get a head of dopamine just from seeing all the engage right and they like realistically what's that doing for the bottom line for the client moving the revenue exactly and she's just one of those type of people that she's a spa owner she really cares about her image so of course that's gonna be important to her even though you know some people would rather feel right to their own demise and wrong to prosperity and this is totally that case but okay actually one thing real quick I see seven results over here but when we go to website purchases it says ten is that possibly because people somebody put two items in their checkout scroll back to the left yeah so what you could do is you could do cost per unique purchase so like here you would do customize and you could do this is especially true for e-commerce companies that have the usually thousands of purchases every month this is a good metric to look at but sometimes it's a great metric to look at it's like you do have a discrepancy like that very early on because it could mean you know you need to check these metrics you just do unique so this is per purchase that's the overall purchase but unique purchase would be each individual purchase so that says unique purchases seven and then ten website purchases would be the if one person in ordered three items right so unique and then didn't even put down the cost per purchase here overall Alaska I think I had it I think go back there's something duplicating twice on your tabs looks like an error cost per purchase there it is 60 versus actually being 85 see right but here in order there that that sucks I mean we're talking like you know 37 yeah at at one point 3 7 I mean it's so profitable but she still I still charge her you know I'm glad she's looking 1,600 spent and I got half of it back when I'm like I'm looking at her pixel and it's like this other franchise she has like a hundred and forty purchases like we had great like we had a 404 to click-through rate with a brand new I mean this is brand new um it's because look I mean like look at how much budget went to stuff that wasn't working yeah I mean but also funny look how much this is you spent six hundred look how much this is alone yeah I mean I know that but we also only have like that's more than half your budget towards nothing that convertible so if you put all of that into what did convert you would be looking at a if you put all 600 into this and realistically you should put all 600 into your top one but yeah which I which I would have done but we just had to reinstall her pixel because we just transferred ownership and something got messed up so she had no data on her pixel and he looked ya know I chase I understand that but it's just like it we only had a week to run the campaign so it's like Nashville and 30 plus man affluent man like they got a purchase last minute I mean that could have just been zero results you know but I'm just giving you an example right obviously like it takes time to get to this point and you had to do that testing to begin with but moving forward is what matters right right because in the case of saying here's what you know the results were like you know that's we got a one-point you know three seven then the clients like what happened it's not like that's that's the wrong positioning it's like hey we did these things in order to be able to get it to where we can actually achieve this for the following month because realistically if you turn off everything else and focus on these three you're gonna be sitting on three point five eight and if you do six hundred and spend here you're gonna get two thousand one hundred sixty-eight dollars that pays for your fee plus the ad spend yeah no I see I see what you're saying there and I definitely will put more money into the pixel you know get more data on it which I will explain it differently for the client but y'all explain to her actually I wanna just real quick I'm gonna look at um I just want to look at this engagement just because she's all along engagement okay you know still still had 122 new people that we probably invited to the page you know so that other one that probably generated no revenue I mean we got you know we haven't seen people go to the offer a hundred twenty two people we invited to the page you know she's not seeing that because everything is on one post that they put like seven hundred dollars on just show her the trend line like a trend line of where the projected results are going that's a jaw-dropper that'll change it from you know the focus being about reactions and actually put the focus being on results exactly yeah so is there any possible way because here let me just show you I showed you the other franchise I just like feel like something's wrong and I don't know if it's because I'm sending them to an offer but then they're clicking off and they're going to a different page but I feel like that should still give me credit because I'm tracking on seven days click so I feel like it's supposed to still give me credit right I was she running any other campaigns during this time well she had another company running ads is it like ads as well she did yeah then they could just be running retargeting and like eating up all your purchases that's what we did to another company when we competed against them we just launched purely retargeting campaigns in a every single purchase of their traffic in sync their campaigns and they were like wow this agency like it's doing it and then we just launched all the cold conversions and took their business okay so better results than them in the end check this out a hundred and twenty six purchases and we got credit for seven and yeah so these people on if there's another agency involved doing it too then they could just be doing retargeting and if you want to eat all the purchases you could do retargeting too and just go heavy on it and you'll just eat all of the traffic they're sending ya whenever we go head to head we always go straight for retargeting because then you get the feed off their spend in traffic which is great and you know other agencies are involved if there's like a Google Ads agency or another agency running pinterest ads or just whatever agencies running another ad campaign we always go heavier on the retargeting to eat that traffic because like you know if they're not going to do retargeting we might as well do a heavy on it to end up converting the purchases and we don't have to spend so much money on our end testing for you know cold audiences makes sense in those cases we have like campaigns running at a thousand daily four hundred daily for retargeting campaigns with bigger clients right I think I'm just gonna tell I'm think I'm gonna stand over the results for the other spot and say look I literally didn't do anything different for your franchise and this is her results at nine X you know and there's a chance that the fact that we're going ahead head-to-head with another person it could be killing yeah killing loss and you can tell her that the following month you know you're gonna hit a 3.8 X and then the following month you you know you can get it higher than that right and that'll keep you going and if you're really competing against them then you know that'll put them in for running and then just go heavy on the retargeting the following month and you'll beat them it's a business and is there any way here like because there anything in the and I can show her that like we we drilled this number it's hard because if you're not going to tie it to a name then and if they're running other campaigns and other people are involved in sending traffic than I mean yeah there's a lot of factors that play into it because I set up custom conversion let's just say here this no matter if somebody else sends traffic there too is the pics are gonna fire and put it here no matter where the source is coming from yeah because I hadn't optimized for this specific event and I was like whoa maybe what you can do is you might be able to spy on their at account let me show you if they're running ads this might this total mine oh if it does is gonna be really cool you'll like this if it I'm just like it's funny it's not honestly I don't even need this client but my blood my blood was boiling no you don't think that way what you need to do is show them the results show them the forecasts it's pinned and then scale up on retargeting and beat out the other company I'll give up when you know you can do better than them anyways yeah is it what is it it's Nashville but that ya know the thing is is like I I know there's so much opportunity I don't want it to sit there you know sitting there explaining common sense to people when I can go kick ass for another company and they'll appreciate it and understand that it's coming from us especially with Gentoo there's no there's no denying it's like I got a leader I didn't get you you know this is the other ad account they have running that's one of them man you know it says it's not going to include in the attribution report because it's not under the line of business yeah so I mean obviously there's an active that account that's running to this right now but are they using the same pixel I actually don't know I do have access to that account though they're at account but I don't know if that's the ad account the other companies using that's the thing I think so actually can I show you something real quick yeah and then we're gonna have this switch here pretty soon okay okay sorry about that I mean this is a joke I mean I think this is this is literally all this other companies doing or what they did explain it to them she probably just doesn't they're probably just not hearing it great dude yeah that's that is a joke they're boosting they're not even running it through a net account they're boosting I know this this is this is it and they're trying to tell me that this ad while they're there sharks they're just a bunch of salesmen no you don't have to you don't have to sell it to me you're missing the point you just got a breakdown in bullet points why this is the complete opposite of what they should be doing and look at the return on adspend let's look let's just check what is the row as on this thing you're going to if it's bigger than a 9x it's that the number or bigger than a 1x or something well I don't know they have a link they literally have a they have a link in the post they spent okay two hundred five thousand guns zero purchases just sure that you can take a screenshot of this right eighty-seven wood we got eighty four line clicks and they're probably all irrelevant yeah put it on a chart make a make a report for them and for you and then compare it be like look at their purchase conversion rate right nothing they didn't get any purchases so could you potentially track that if somebody clicked on the main URL track what like if somebody so on that post they literally just have the URL for the website not even to the offer like if somebody did it's being tracked it's being tracked if somebody who purchased it would have been attributed for sure yeah okay because just because they're going for post engagements doesn't mean they still can't get purchases it just means that the purchases won't show up in the results column will show up in the purchase column just how if you're can running ads for a purchase conversion campaign it doesn't mean you won't get engagements you just have to open it up the engagement column right see what I'm saying why is it that when you're running a purchase campaign you see engagements but when you're running an engagements campaign you don't see purchases right it's because this style of play doesn't work it doesn't equate to dollars in the bank as soon as you make that is day for her she'll drop them like a box of rocks the only reason she won't cut them as if because the phret like there's a relationship that she's so locked tight that it's just a Pollock it's just down to politics at that point right all right I'll screen okay it's a totally different battle yeah I'm hoping that's the ad account I think it is I'll go on the Facebook ad library and see it because all they're talking about is the one they're running at engagements that's it right I mean yeah it's a thousand engagements cool I didn't do anything for her other than get engagements right right yeah and she only reach eight thousand if they're engaged even if their argument is like oh well we weren't intending for them to purchase online we wanted them to go in store and do it then just say okay let's download the customer list and upload it and see what the metraid is yeah and they also only reach eight thousand people I reached thirty-three thousand people that were all rolling yeah but bottom line is you got more purchases than the many ways yeah that too you got little clicks everything all of it yeah ten times better okay cool hey thanks a lot chase I appreciate it no problem