Facebook Ads | Optimizing for a Lower Cost Per Lead For Insurance Agents & Businesses

Key Takeaways

Lauren chase my question is I'm trying to figure out if I should cut some ads or not and which ones my situation is I have a pretty small audience size of thirteen thousand as you already know so the cutting protocols I don't think I should necessarily stick by those per your suggestion I'll scale to some other states later but as of right now I just need to kind of figure out which ads I should keep yelling and which ones I should cut without following your protocols to a tee perfect I'm going to make you presenter can you see my ad manager yes okay so if I go by the primary metrics it's pretty early obviously I only have six leads at the moment but five of them all come from you can see this ad here but the impressions are all pretty low so I sort I feel I don't turn off all of them except for the ones with leads okay because you're gonna wait forever to find out because your audience size is so small since you're literally since you're the type of business you only work with one age it's not like you work with anybody else which is one specific age in one specific state and then size extremely finite so like you know there's no sense in waiting on if the other ads are gonna work and it looks like the budgets being shifted to those ads anyways those two that are working and like those are good so like just turn off everything else because like it's gonna take Facebook probably wanting to be able to end up you know he'll take forever for the spin to catch up so just turn everything else off but those to you okay that's what I was kind of thinking so I'll just leave these two on everything else off and then should I increase this well I guess I'll go watch your face for I haven't been through that part of it yet yeah right well do that and then go to your add sound level as well because like once you do that all the spins gonna get shifted to those two got in looks like that one's the best performing one yeah so like that's you know that brought your lead costs down from what ninety all the way down to eighty eight dollars from ninety dollars to eight dollars now yeah and those new ads you can see they're only four dollars and 37 cents on that one with five results yes you're like yeah that's outstandingly cost so just cut all those and then leave those too because that's really gonna help you scale got an answer spend daily 15 right now you know so I mean like that's three leads a day so how many leads do you need well I'd sure like to scale it up I mean I'd like to get at some point in the future with more states at the 300 per day per per month is all I'd need so that means you know so you need about 10 leads per day so basically if you're at $15 daily ticket like double your spending and see what happens or you can increase it by $5 after you turn off all these ads and then monitor it for a few days then just keep increasing it until you get to a point to where you're like actually getting 10 leads per day okay and then how does it usually work I mean I obviously there's only 13,000 people but really I'm getting a like a 3% click-through rate so those people might see it several times and might still click at some point does it become saturated I'm guessing what do you mean like what a people clicking on it like they're just at what point do you think I'll need to scale to a different state to get more results you know if I have never 2000 people that see it one may only ever you whenever your league cost keeps increasing and everything you try isn't improving it it just means that you've maxed out that you know audience so far until next batch of people come in the cool thing is everybody who can make turning into your age range is going to be showing up in that audience gosh yep right so I mean like I you know who knows if there's like a big batch of like people that are all about the turn the certain age and you get like a huge influx and audience size right gosh yeah okay that's very helpful do you have time for one quick question on my funnel good and your opinion the page they go to and they're going to get access to my two-part video training on Medicare do you think I'm talking about changing this to give me your email and I'll send you the information to your email instead of just an immediate webpage access try it with a dip just try it both ways when I monitor it what's the problem well I'm thinking about if I was 64 years old and I'm wanting to learn about Medicare if I don't have 45 minutes right now but I might if I go back and access my email at a certain point send them both at the same time got enemy email as well like just have the email go out but keep this the same because you're getting $4 cost per lead scale it up see how many leads are coming through then see the quality of them who's doing what and then make that decision if you need to change your landing page but right now you're getting a lower cost per lead than you were before and especially when you cut those other ads everything's just going to get even better because more spins gonna go to or it's your best ads and this enrollment page is fine because you need you know you're going to get name and last name and email and then just as soon as they hit get access just send them an email with the video link and they'll automatically be forwarded to the landing page anyway so if they watch it and they have the time to watch it and if they don't well they have an email for it why don't then like eventually if you have a big enough audience we'll just set up some retargeting they're like $2 daily since you don't have a bigger audience size and then like you know you'll just retarget these people and bring them back into the funnel awesome sounds good thanks for help