Facebook Ads Tutorial 2020: How to Create Facebook Ads For Beginners

Key Takeaways

so this is something I just started drafting up but I haven't I haven't ran yet so so this was just something that I was just like playing with when I was thinking about like running an a/b test I haven't run it at all I was just seeing what it would be like to set up an a/b test all right we're gonna delete it discard it we don't want to do any a be testing with Facebook it's gonna cost you too much and it's not gonna really tell you anything that is gonna be relevant this early on mm-hm maybe tests are great whenever you're spending millions but you're not mm-hmm in this case so it does it make sense and it only tests one specific thing and the other thing is it is really not worth doing because it's gonna end and you can even keep it afterwards so we'll discard it okay next thing this one's active at 19:00 what's this right here at 9:30 one dollar cost per purchase um that one was a like I was taking like a selfie video whilst trying to target just New York in particular saying New York if you want I've got a way to increase your cognition I put out an ad that way started it um a minute and I think that three purchases might have happened because three people bought during the ad I was directly from the ad itself it would only tribute if it was from the ad itself okay so they those three did purchase from your ad so I would say turn this one back on why'd you turn it off well because when I had that one running I remember a head like a so I remember there were like two comments on it that we're never like negative they were like oh like this is BS or whatever just because it was like a supplement thing not people who actually bought it as people who are commenting on it oh but but I think one of the reasons why I also turned it off too is because I went from a 30% off to a 50% off so then it was like 30% off your next purchase but I'm already running a 50% off ads don't ever think things like that maybe that's too much thinking alright don't put too much thought like that into it it's really not you you don't have to make it a big deal over if you're running a 50 percent that's fine if you're running a 30 percent that's fine they can be in the same ad set and then the if you're getting purchases don't worry about people what people are commenting it's irrelevant yeah I don't take it personal this isn't publishing because is it stuck on a schedule what is that what was the error we're getting here I think it was I think it might have ended the timeframe I think is only show it's supposed to be four okay it is no more running things on time frames because you can't revive them if it works if it's successful it's over you so don't do that anymore okay okay so what we need to do is alright let's go back off because it says completed don't do anything on a schedule don't do anything on like 10 budget don't do landing page views don't do through plays don't do anything other than purchases okay don't do one specific city don't do any of that we're gonna do it something entirely new I'm recording all of this for you so like you'll be able to play it back so don't worry about taking notes okay so that way we can just focus so let's just discard all this drafts so we can start from fresh first thing that needs to happen there's a lot right it's almost as if this accounts empty you need to create a campaign and it needs to be for purchases okay so it be conversions the only thing we ever want to run a campaign for is going to be purchases in your case all right mm-hmm so we just can do interest testing okay so I heard one thing with conversions the way that Facebook does it is if you don't have enough people who are currently buying from you it's better to like a traffic campaign because it's terrible idea and what was that because traffic is traffic traffic will get you traffic you could ask for traffic and Facebook will give you traffic will give you a thousand traffic or maybe ten thousand traffic it won't give you purchases and if you're trying to build up data then you want to build up your data on your purchases just because you're getting a ton of visitors to the site doesn't give you more data to make better purchase conversion decisions it all comes down to purchases if you optimize for purchases then over time you're gonna get more purchases you should start with that from the beginning and make your decisions based off those things you're gonna knock out two birds with one stone by optimizing for the purchased conversion of it getting purchases and getting traffic at the same time and getting the data you need if you run strictly a traffic campaign you're just gonna be wasting money so one would be the lack of time to ever run a chocolate without B if you never like emails or something no never if you're gonna run emails it's gonna be leads okay yeah you'll never run a traffic campaign anybody who has a traffic campaign and something just think those people don't know what they're doing oh it's just some strategy that somebody thought was a cool idea because when they ran a bunch of traffic and then they switch to purchase conversions they started getting purchases they just stuck with purchases in the beginning they would have just kept purchases we've been the same outcome they would save money alright so what's happening right now is we have what we're gonna call an open audience all right mmm-hmm this open audience is simply exactly what it's titled it's open you're not gonna make any changes to it it's completely open I'll give it five dollars for now and we'll go from there leaving it open because you want to have something that's just flat-out it has no audience in it because we want I love Facebook to end up deciding what that audience is over time one of two things can happen the open audience gets the most amount of conversions over time and has the most consistency because the algorithm identifies the audience and starts optimising to get conversions on that and because the audience size is so huge will last you know a very long time we have one that's running over three years now so I mean like those things can go for a while that happens or what will end up happening is your open audience won't get any purchases for like a week straight or two weeks straight then you should just turn it off and then decide to turn on the open audience later on down the road when you're getting a lot of purchases already okay because if you started out and oh sometimes open audiences won't do a single thing or they'll do wonders for you nine times out of ten they'll be wonders for you over time but there's that off chance that if your product just isn't known or you don't have any traffic or you have zero data under every circumstance then the open audience can take a while to get up to speed now for your primary text do you already have ad copy that you had earlier mm-hmm let's go back to business Facebook so that way we can pick up where you had that ad which one was that specifically the business manager and everything that one was up for the I think I was like for the New York specific ad yeah is that the only ad you have no I think I had two so if you go we have excellent cognition then was that one and there was another one but that was promoting the e-book that I wrote so that was the only one that in the Instagram ad were the only two once I had copied to it all right we'll use the New York one because no one actually had wait is this New York as in it says New York in the ad yeah it says so yeah it says New York and yet I probably wouldn't be nevermind okay yeah but I do have a um over the past month like different idea story so especially not with the crew not everyone's on our own and specific and things like that as well you have copy for this yeah I have copy for those where are those located that copy is that's up in my Google Drive okay got it we came in sad that's why I hate when things are scheduled and they end because you can't even do anything about it so when you did it before when you put that five dollar daily budget that's gonna be completely open-ended until I cut it off correct correct Oh God all right so we'll just use this as one copy variation because he was getting nine dollar purchase which is not too bad in your case so we'll go with that again then we have so that was so this is another question I had this is like leading them directly to my purchase page when I was you know I've just seen that sometimes it's better to bring it to a landing page and then to a purchase page we're certain what do you mean purchase page as in like all my actual website this is like the eighth the checkout page for my website so if you would see yeah so it looks like this what's wrong with this not there's anything wrong with it but that it's not a landing page itself where you can actually go in and you can optimize it like you know how you can do Elementor on WordPress and you cannot keep build out a landing page no no this is fine this is fine we want this because they see the product they read it they Add to Cart and they buy okay so you don't want to actually have them go but like the extra second click to bring it from the landing page them to this page no way that adds too much friction okay you know that adds way too much friction for the user experience it lowers conversions it's a mess okay know what we'll do is we'll just go ahead and add your link here as well just so that way they can end up having another spot sometimes people just don't even like pay attention they just don't notice like this but now you have see more people clear yet they see the link them now you get another option we'll go ahead and use that 30% one you had already that was working so that way we just keep things consistent on this area where's that 30% headline well I think this since this was I think I might have ran that one as a discount so when you say a discount is there not 30% off right now it's right yeah right now it's 50% that's what I was thinking with the whole if they go on it's a pity percent off and they put in another thing to make it 30% they that's where obviously it would be like 80% off at that point all right so we're just gonna put 50% off okay yeah that makes sense yeah 50% off your first purchase and then let's go back to that ad yeah that actually got some purchases what did the the best best brain is one away all right yeah that's fine that works cool all right now you just need that creative where which one are we gonna not the New York one but do you have another one um I have so it creatively as a video or image I have a couple do you have okay well which ones do you got so I have that 50% off one that you see kind of right here um yeah knows I have one that I put on the internet and Facebook account which was simple just that 50% off one kind of two to the right yeah right there I gotta have that one just $40 50% off um then I had just a regular stock image I have that one where I'm just holding it um and then I had a few others that were just that had kinda had some text on it but I just played with adobe spark all right I'm gonna do this one okay well and the reason I choose this one is because look at this one yeah it's you on this one to any gun purchases so we'll go with this there's a good photo it shows the product everything that's needed it's here this will get purchases okay and just monitor to make sure all right so now what we're gonna do is every single time you create an ad just take your very first line of text okay you're gonna copy this and you're just gonna come up here and you're gonna paste it right okay then what you're going to do is you're gonna do the image so we'll just do I don't know I have here why's the scrolling oh you need to reload the page or well we can't do that because yeah what actually just happened to be annotated click anything okay well first off let's try to hit submit because we don't want to restart this yeah no what is going on there we go let's just confirm this real quick because we don't know these are you know and so when you're thinking about putting creative up there are you like what have you seen have been the best results for the ad credo it's totally no it's totally it's so different for business right it's a it changes so much one creatives with people and you showing the product well are going to be good to test right we don't know if they're gonna work better but it's worth testing okay and then the videos are worth testing as well images are really great because they're universally able to be placed on so many different placements like we go through this you'll see that they're able to go in a lot of different places like maybe a lot of spots video can't fit in as many placements as this as a image can so that allows you to get a lot more reach and be able to make sure you're converting and those different things oh let's just fix this I don't know what's going on with your screen yet has that ever had for where it's girls up like that no I was my first time seeing it maybe I had something to with the page share no I don't think so done this over hundred something times okay so we got one now what we're going to do this stuff is all that time I don't want to be in that one anymore all right we got to go here we're gonna go to the bottom we're gonna duplicate this because you need more ad variations okay you don't want to go in with one ad and assume that that's gonna be your winner we're looking for the lowest cost highest return on adspend for purchases for you with a product like yours it being a cognitive enhancement vitamin those things allow you to supplement those things can end up getting a large ROI so like those are what we want to deal honestly I would even recommend just now I'm thinking about it you could even do like a thing where it's like buy to get blank off or buy three get this off so that way people stock up on him yeah I was thinking of having I have to call Shopify and kind of see how to implement that what I did had before was buy one get 50% off I mean but I wanna get 50% often in like 20% off your recurring purchases so every month it'll just automatically rebuild but then I just saw that - I got a lot of people who came in to buy we're mainly just buying that one that one time supplies I think the people who would want to be billed for it would already want to try it once before opting in for that kind of subscription plan yeah got it alright so the next thing is we want to add another creative right now we're gonna have two variations do you have that do you said you had a video that where you don't say New York specifically no the other video that I had right didn't say in New York specifically was for the e-book so I could shoot a different video where I just talk about it um like I didn't shoot that today okay all right and so this one I think I had a problem this because it doesn't fit it on the full screen I guys you can see if like some of the depending on where it's placed some do just hit edit mm-hmm and then all you do is just you edit each one and you just drag it over so like for instance actually looks fine that'll work so when you go to crop on vertical you just slide it over that's it okay you just slide it over and hit safe now vertical looks good see then here ya edit crop then all you do is you just drag it down save now looks good see bam boom boom now it's consistent that's all you got deal alright that makes sense see what there it is and then whenever you want to see stories boom there it is do you ever play with the different places the different placements for it like Facebook versus Instagram versus never always the automatic placements you get married you get more purchases you don't limit your own opportunity and success all right since you know what you can do is you can put focus image just so that way you know alright they be the same for all of them yeah we're just testing different creatives at this point okay then we do another one we want another creative so we can see which creative performs best with this copy alright mmm so let's go ahead and find another ad so go ahead and come back in here clear all we're gonna add media and an image let's find another one this right here is good to test let's see what that looks like yeah that works because showing that you have six bottles mm-hm maybe somebody will go in there by six right just from looking at it so that works you another thing I failed to mention is we need to have all these at shop now and we're not looking for people to learn about this most these people have probably bought cognitive enhancers before even especially people later going after so all these should be shocked now that's a call to action that it's just almost imperative with you calm really okay so it never really have the learn more one yeah it's practically irrelevant especially if you're doing online sales then that's not necessary got it learn more works with other things like lead based businesses but in your case no way you want Chuck now because you want people to click shop now because they're opening up their thought process of okay I'm gonna buy this not to learn more you know when people to come to your site to learn more they can be they should have already learned more on the articles they're researching about cognitive enhancement and supplements and stuff right mm-hmm we're just looking for them to make the purchase so where's that shelf shop now it's right there right boot yeah so just make sure all these are shop now now we need screwed another one of these right mmm-hmm duplicate let's make sure it's shelf now again because I'm afraid I didn't go through yet okay I did let's do one more creative we're gonna have four images and you're gonna have the one video that you're gonna make Creek okay let's go find another one I just reload Jonah's page images where he posted let's see probably higher up I did have one in adobe spark that I was uh drinking with and the one that I was running for the ad for the Instagram one was that just $40 50% off one yeah there was let's see how this looks actually you might be a little out of focus we'll go with it it doesn't work just delete it mm-hmm right yeah would you say that one would be a better one than the one that had I know some people say don't put uh don't put any words in your image if you go by that - I only go by what gets purchases so we'll see out of what gets purchases and then we'll well-well like we only like text if it gets purchases all right all right those are the things and then you can just put three bottle image here so with that where we know all right cool so publish all right now I got these here those are all in review then what we're gonna do is we'll just go with these four you'll add in the video and then throw in another copy variation duplicate them all change out the copy to that way you have a lot more ads right done and then you're gonna come in here and going to turn off anything that doesn't get purchases within the next few days okay all the things that deal okay are these done publishing all right next step let's reload big should be published by now cool nothing ever takes that long to publish so if it's ever showing you such a slow load time just actually do a hard refresh and the thing will populate a lot of times the Facebook system is a little bit slower than most people realize on the on the front end on the back end it it actually moves quite fast but it'll show you something different than what's actually happening anytime you see an error just refresh a lot of times too it'll go away so we'll do it original campaign because now we're duplicating your ad set which is where audiences are housed okay mm-hmm now we're building out this audience structure which is going to include all the ads inside of the audience next thing we're gonna do is we're gonna do your actual interests that we're gonna start with because you don't have any you don't have more than a thousand website visitors monthly do you know no they grab 500 cool then we'll just stick to interest for now all right so what we're looking for is we need to go ahead and make your interest so we'll start with what are these right here these are all the ones that kind of come in okay that's interesting Oh hacking so what you'll do is you'll cut you'll copy this you'll take the audience name will come up here you'll paste it I think your highlight is like backwards like inversed yeah biohacking so now you know that this is bio hacking okay that's the audience you do one interest and we'll leave detailed targeting oh you're at 410-thousand okay let's go ahead and leave it on detail targeting right now because we just want to see what's converting them what's not play the odds are off detail targeting left leave it off for now we will turn it on later whenever we need to scale but right now we want to know which audience works so leaving it off brought up okay then we're just gonna before we publish it just to make things simpler we're just gonna keep duplicating now we're gonna do another one okay one interest for each so that way you learn which one actually converts don't stack interest until they're proven okay suggestions easiest ways just through suggestions based off what it says brain fitness that's fine right we do our research on this I mean these are pretty quite obvious call-outs it's gonna you don't let us copy like it should brain fitness and then that one's done close duplicate you just keep process mm-hmm all right let's get another one in here will do or maybe wellness alternative medicine because that is kind of that space wait let's do a cognitive enhancement or if there is something like that I don't think so I think I think the closest things probably brain fitness biohacking um and the people kind of in that space college that's not a bad recommendation because the student aspect of this kids in school college alright there's another one see what we're doing we're just repeat it's quite it allows you to structure everything and then we're gonna go down suggestions you could do University that's good too and so all these you do is run for a couple days and then after you kind of see which ones are working in which one heart those are the ones that you scale down and scale up in that order you know exactly alright so university will do one more yeah do you have one in mind um if you go back to behind hacking and I think there was one because if you type in biking and then go to suggestions I'm pretty sure there was one that I was thinking of in my mind can you also do it by by demographics can you do by like company as well no don't do that stick with the interest first okay is there a reason for that the audience sizes are larger and you don't want to break into those smaller smaller brackets and unless it's not nests unless it's necessary because they'll fall into this bucket anyways those employees or whatever you're trying to target yeah almost so I feel like wellness alternative like it but either bulletproof coffee or wellness and alternative medicine those are ones that are kind of in that space alright we'll do the bulletproof coffee that's really small okay so yeah probably not bulletproof yeah because that's like usually one company when he says that so probably try the Wellness alternative minutes and how big is that market it's getting there perfect perfect bigger the better mm-hmm most people like to go niche it's not the truth should never smaller it is you might get purchases but you limit your opportunity for scaling no no you can get great low-cost purchases and super niche audiences I mean that's the truth but it's not going to be successful over the long term it's very short-term oriented thinking because the audience is so small you'll exhaust the out of it and you'll be left white out in the open trying to think of new audiences once you implement this stuff you want it to be pumping sales day and night in your sleep when you're walking your dog not even to worry about it because if you exhaust your audiences every week then it's like cheese dude there's like a full-time job yeah you want to have these things rolling so you can just focus on the business inventory inventory inventory and just you know branding and growing this other stuff is not it's not necessary so large audiences can handle scale they can handle big spend I mean if we want to empty our inventory we're gonna need an audience that can do that right mm-hmm better to find a big audience that has a little cost and find a little and it has a low cost because the big one can scale the little one can't yeah all right now we're gonna review and publish them all these are gonna go into publish these are 5 10 15 20 25 30 you know so now that this is running 30 dollars daily you're gonna let it run each day look for purchases ones that are getting purchases great scale MA ones that aren't give it like 48 to 7 days at most and then turn them off okay next thing you do once you start turning off let's say you're down to like to add sets that are pumping out results right when three let's say these three one has six one has nine one has eight okay what you're gonna do is you're going to come in a campaign level you're gonna switch it on - you're gonna go to edit and you're gonna switch it over to CBO so that way you don't make the decisions on where to put the spend the CBO campaign will decide where the budget goes based off the results so once you start you're just jump-starting this process by narrowing it down by turning off the ones that aren't performing narrow it down jumpstart the process by flipping over to CBL I mean you say it so I'm a little you say you flipping over to see Bo what do you mean by that CBO's campaign budget optimization right now you're on ad set level we're on ad set budgets set on the ad set level meaning you have to control where the money goes and right now you have it evenly placed when you switch it to CBO we're just coming here and hitting edit that's moving it to the campaign it's a budget level you'll now see the budget here which like you used to have and it will decide where the spend goes into each audience automatically for you that is a great tool to have once you know which audiences are proven once you find about three that are proven good then just let the campaign budget optimization decide further on which one it's going to put the money into it becomes quite accurate okay and then what you were saying before to it after a few days you just turn off the ones that aren't performing right yeah go to the ads find the ones that aren't performing turn them off go to the ads sale we'll find the ones that are performing turn it off go to the campaign level cool got it yep and so now if I want to add the video right that's still totally fine even though the duplicate it into all ad sets throw it in there okay and can you just like go through that really quickly just on the screen record so I can see how to add that pretty quickly yeah so let's say all right so what you'll do is you'll just choose one ad set okay go come in here go ahead come and see see how it says copy down here then what you'll do is you'll then select all command V duplicate into every ad set now it's an inch one you can see how its bucketed and you're just going to scroll down see them all there y'all gonna scroll down you're gonna hit the media so you'll just hit like just click carousel then click single image or video just to swap it real quick it will automatically remove this little text blurb here and then just hit select it video place the video publish and that's it got it when we're gonna describe this trap so that way it doesn't stay there so just repeat that process yeah so like now that that's set up like that's literally like what you need right mm-hmm then once you start getting purchases you start getting purchases got it got it so then you have access to the weekly calls make sure to go through those in the program go through all those modules for the weekly Q&A calls and then join those and then just your goal is I would say stay positive on ROI so your breakeven I don't know what your breakeven is on row as most people it's like 1.7 1.8 mm-hmm you need to have a column where you track return on adspend okay okay do you know that what that means yeah it's kind of how much money you're generating per ad that would be purchase conversion value return announcements if it costs you cost per purchase ten dollars here and they only purchase one bottle that would be a four X because that's four X return on adspend you spend 10 dollars you made 40 so it'd be a 4x but a lot of times what gets confusing is you could have an ad that says $10 purchase here okay mm-hmm they bought one bottle and it says on the return on adspend I'll say 4x right then let's say University has one that says cost per purchase $10 right they're both the exact same cost per purchase but this person who purchased lot two bottles so you have an 8x return on adspend right mm-hmm you see what I'm saying yeah both exact same cost but one of them actually has a much higher return on adspend mm-hmm which is what you really should care about because if you have an audience that might have let's say it cost per purchase of twelve bucks and another one at $10 rather than deciding the optimized for the lowest cost per purchase you might want to check the return on adspend to see if well does that twelve dollar cost per purchase is it on average that every single time somebody purchases out of this audience they buy three bottles two bottles four bottles if so it's a much more profitable audience get them saying so that's the process now this gets much more elaborate and expands quite quickly when you go into retargeting look like so I mean it's a full-scale operation once up and going so it requires you to be quick and nimble and cut cutting things um and then just make sure what's your daily budget if you're profitable you're profitable right don't ever turn anything off it's not profitable I mean that is profitable don't turn off things that work only turn off stuff that isn't making money okay oh cool yeah you have access to the ball to support Q&A calls modules the Facebook group the search tool which is in top-left support FAQ and the articles so make sure you go through all that content he'll set you up okay and then for us I like speaking from now on you said that that was a right but they wouldn't really be one okay without you said that would be that's right you know when you join these calls they're Monday and Wednesday when you get on them you just type in your question that's it okay so like you'll see here check it out right here under weekly Q&A calls you can see like for instance when they start off there'll be a process we go through right ask your questions in the question box you'll be a muted that's how it works and then your right account populate then we gots right cool got it okay awesome awesome well sweet yeah now you have those running let him let him go and you know if to the races all right then chase thank you so much for getting started with that yeah no problem alright have a good day YouTube talk to Mike