Facebook Ad eCommerce Results Scaling 3X+ ROAS to $350/daily
Skills:
AI Marketing90%
Key Takeaways
The video demonstrates how to scale Facebook ad campaigns for eCommerce, increasing return on ad spend (ROAS) and daily spend, using proven ad sets and campaign budget optimization (CBO).
Full Transcript
three-point line he's trying so we're doing like you know with the sales and her so website we're doing like 300 profit where he's trying to get that a little higher because yeah they're gonna profits not gonna pay the bills according to him so we'll look right here since you have the ad set budget now since these are both proven because you have an interest gonna look like now so this isn't even testing anymore you've already consolidated down to your best to add sets right okay and you already have like the row like a 3x on both now what you do is you read title this from CBO interest testing and you just go ahead and make this the one that's proven now and then what you do is you switch it over to CBO because now you can let it decide which way to push the budget because they're both proven you're not really worried about where the budget goes and it'll do a better job at moving it for you okay so then you just do publish and now to prove in so now you've gone through the interest like testing you've gone through the look like testing and now that you have consolidated them down to your best to performing ones like you should have which is outstanding you just switch it over to CBO proven now it's an actual CBO campaign that is going to be managing the budget for you and now this thing's essentially like self automate and it's just gonna keep running on its own anytime you find another ad set that works really well you can put it in here so this so the next question I had to is we I have more money like you can see we've only spent I think with total we've only spent like eight hundred dollars and I have seven grand to go for the next two weeks so should I put so we noticed on the I looked at like the best days weekends we don't do so well at least from the past two weekends so in the mid midweek like Tuesday's when we sit really start bringing some money in but I don't know if that's cuz of optimism because we were kind of optimizing everything yeah don't worry about it daily also this side right here is turned off it should be turned on okay so if you're gonna turn off ads at this point just look at the return on adspend got it yep because look that one was the one that generated for 953 dollars and that was the only one that was turned off and it like generated the most hmm this was an accident yeah so like just check through the return on adspend to confirm let's see on the auto interest and same thing here this one's turned off it has 23 website purchases which is like the best one again it's true so like the two best ones out of both your audience's word and I say best but it's a 3.5 compared to a 6.1 but when you look at 23 purchases compared to one it means it can scale and handle more so technically it's actually better because it's able to handle that number of high purchases and then this one down here is 1.15 I mean there's no sense in keeping that one on yeah and then the rest of these are fine so then like what you could do is you know these look good so if you're spending 160 right now and you've spent a thousand so far this month and you got to spend seven thousand I don't have to I mean obviously he'll be happy I'm just trying to hit our neighbors because we have two weeks so essentially I have four more weeks cuz aha at the end of April I'll have an additional ten grand to spend because we have a new car and we have to build new I'll have to redo everything so we have to do maybe we'll keep the proven CBO that change out the copy and pictures I don't know if that's an option because it's a brand new car next month next month so but yeah for the rest of the month I've only spent like eight hundred nine hundred dollars so I got eight to seven grand I could spend to help with purchased you know more purchases yeah so we're doing we're doing about 800 a day right now which we've he was doing a hundred a day so we've that's awesome yeah we're killing it but I would like to get it to where we can at least make the money because if we if we go we got two more weeks if we do a thousand a day you know we'll come close to paying off the car but I would like to make them as much money as possible for the next two weeks yes what you need to do is scale up so let's see yeah so what you should do is take this and increase this by 160 what does that come out to right now well you don't have a calculator here I don't know this so that's 160 times 20 that's 19 days so 3,000 that'll put you at 4140 so that means about two thousand eight hundred and six years spend in the next 19 so you got add about another hundred and fifty dollars a day - 160 if we do that right now that'll but you get three hundred ten times they were eighteen days left thirties the eleven hundred from earlier boom right there on the money seven thousand yep cool so you just got to get up to 350 daily spent so I would take this to two hundred and then you should after you see the results for what it is tomorrow looks like it's doing really well today sure looks like yesterday yeah you can take it up another twenty dollars and then just keep going up yeah just everyday just keep cranking it up and then you can launch another campaign called testing and just do another round of testing for different ad sets that you haven't tested prior um so mate you're saying make a hole do copy new images and all that no just use of the proven ads you have here it does into a different campaign and audience set and just test new audiences you already have ads that are converting okay but you need more audiences because these will eventually with higher scale and spend let's see what the audience sizes are okay it doesn't tell us right now but the audience size is going to be important for scaling because this one's likely to be a 1.2 million because it's 1% look-alike this one's likely to be I don't know what auto interest size is okay you can bind them yeah so like these that should be fine then let's close this yeah so now no you're just gonna see what that ends up doing and once you scale it up just monitor the return on adspend and then just find some more audiences and you should be good to go you got to get up to 350 daily though good awesome yeah well cool I appreciate your help and yeah I'll keep you updated all right awesome give it up thanks Jess no problem
Original Description
In this training, we cover the Facebook ad scaling strategy to increase eCommerce results from 100+ purchases at 3X ROAS to $350/daily spend achieving 250+ purchases.
Watch Part 1️⃣: https://www.chasechappell.com/channel/facebook-audience-targeting-guide-to-results-in-20-minutes
Watch Part 2️⃣: https://www.chasechappell.com/channel/facebook-ad-ecommerce-results-going-from-0-to-4x-roas-in-3-days
✅How to generate 3x-5x ROAS using Facebook ads every single month with predictability down to the dollar and day. (free proven system):
https://www.chasechappell.com/methodology?utm_source=Youtube&utm_medium=Youtube-video&utm_campaign=Facebook%20Ad%20eCommerce%20Results%20Scaling%203X%2B%20ROAS%20to%20%24350%2Fdaily
📚FACEBOOK ADS EXPERT MASTERY PROGRAM! We're open for enrollment! Schedule a FREE consult to see if we're a good fit! (Enrollment closes soon):
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🚨About: If this video helped you, share it with a friend so they may benefit as well :) #Facebookads #FacebookAdvertising #FacebookMarketing
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