Facebook Ad Lookalike Audience Targeting & Retargeting Audiences

Key Takeaways

duplicate this duplicate and then change this to a different look alike okay not 1% no keep it 1% you just want a different one I only have one pretty much that has enough people in it to do that because though I eventually want to do purchase look-alikes but there's not enough purchases yet to do that because those are all the same pixel they're different pixel but it's not the same page why is this not one what is this a saved audience now that's what was going on cool there we go now we got some new you've done page views yet no I haven't wouldn't that just be the same thing which one is yours actual beats store because I was doing the whole funnel thing where they get like a free product to them in exchange for an email list but uh but I stopped running all those so all the other like lead ones and all those pixels are not even being used right now because I was having more luck just going direct sale so the only ones they're actually active or at least getting traffic initiate checkout and add to wishlist and they're the exact same site okay so this is fine page view 30-day create audience create a look like 1% take this audience and exclude it from last night's call you remember yeah I've only been doing that as well should I add see my list have you ever had a female purchase from you no but I haven't argued let me there could we do a t-34 are you kidding you haven't done that before yeah let's leave an opening ok all right 34 that's the highest age I've got to purchase it so I feel like I feel like at the point where you're like 38 you're not really buying stuff like this like $27 products on Facebook nobody cares about feelings that's true all right make it 38 whatever no no yeah that's why you said that the data you you it's not feel it's data so the data also says 18 you've had purchases at 18 it says a range so it's not guarantee that is 18 but they'll say like 18 to 24 so it didn't say 17 which is what I was also targeting so I assumed 18 so that's one audience right launched that yep what's in this it's ste select that one then we'll just delete these because you don't need them yeah sure and then what you'll do is duplicate how many purchases have you gotten in the last 30 days probably like 12 really yeah that's in the past like 10 days probably because that's about how long I've been doing this for maybe 11 some of those are old they're like totally irrelevant 12 purchases in the last 10 days how many initiate checkouts I don't know probably a lot the conversion rates probably something like I feel like for the ad sets that work every 10 clicks roughly ends up being a sale 10 or 11 clicks that's interesting because that's a really high conversion rate 1% well that's 10% you know yeah but it's not really enough data to know neither is this but we're gonna create this audience just because it's gonna end up more purchases over time will add up and I want to see how quality because I feel like does it not feel but like the thing is you your audience is so specific and you sell such a specific thing yeah but the people who buy it that they're probably gonna be like like the the audience of that is gonna be like extremely narrow so the thing is this data actually could provide some like insight so like just run this for like two days I didn't know you can make a look-alike audience I've only 12 people you're not supposed to is usually not enough data yeah you can but the thing is they'll grow to have data and since the CBO it will only put spin on it if it needs to and you don't have to spend more than five bucks on this but if it's gonna work it's gonna get a purchase within 48 hours that is the good news yeah sounds great so we're gonna do that exclude that see what I'm doing yeah testing more of these things you need more testing yeah yeah and then publish that and we're gonna try one more thing and that is going to be that value look-alike you got in there what's that because how much does it cost for somebody to purchase your item depends on the ad set but it's been roughly like 11 to 13 dollars okay I'd like to get it down though because so um like the one I'm like what I wanted how much do they normally spend what's around four order value 27 right now because I haven't really finished the upsell campaigns yet trying to just get this solid first like there there but I'm not really sending up sales letters yet or or be targeting but I'm hoping to get that done in the next few days I also don't use clickfunnels which I'm realizing is way better because you can do one-click upsells don't worry about that yeah because you're fine because like your stuffs are already getting purchases so it's going to scale up eventually go get rid of a get rid of that what we're gonna do is render value based sort of like test that it's so early on denied until like know what works so like really just like testing a few of these things is just gonna help actually meet me by the value basic leg I'm about to show you all right purchase 30-day create audience Korea look like that same audience wish to value-based there we go this is gonna pull any of that value and it's gonna optimize to basically focus on people who are gonna spin more which is what you want yeah that's interesting because that sounds so similar to the other one of just people who have passed through the Thank You page and trigger the purchase pixel this is here which one's yours sound what's the saying oh yeah of course that makes sense damn 270 people there see that yeah I think that's the same one that I have running right now though it's a value yeah that's why I set up the initiation it's a value initiate a check out it's a value one really yeah well that's why it's doing well oh really yeah because it's a value okay wait a second so this is the one that's performing well yeah is it value-based it is cuz I set up the initiate checkout pixel because it wouldn't let me do a ad to which this one which I already had on there where to go is it in here it's in there yeah no it's not it's not here which one is it and that's the value-based yeah guess it fell out earlier good thing we catched it yeah all right polished draft items then we're going to delete this one up here so now you got three well see how those perform I bet you your interest audiences aren't going to ever perform very well oh really yeah sometimes it's like that for cable but like once you get enough visitors look-alikes will become dumb Natalie thing is your retargeting you're a to daily how many website visitors have you had last month yes that's happen what is the lead to be honest I don't everyone put lead on but I don't think it's relevant anymore there's the only two pixels I have on the current sales page with ads on it or add to wishlist and initiate checkout so I'm actually lead I think I've had on an old landing page that will collect an email address but now I'm only collecting email addresses of people who purchased got it all right so there's retargeting is gonna have everything in it so we'll do like cranial custom well cranial custom you'll do website you'll do all website visitors last 30 days what do you live by the way chase jealous okay oh you're in Texas you know hello leave in about me asking 20s oh really yeah free to bet I'm in Boston Massachusetts yeah that's right no I remember that I thought so yeah yeah then you need we have the website visitors what we're gonna do next is add your engagements so like you want you don't have a video do you uh yeah it's a video it oh it is cool we'll do three seconds because we want this audience size to be as big as possible for this retargeting because you don't have very many people so the biggest we can make this thing as possible is going to be great which one is it it's that one this one yeah and the video is it looks like the tops are the same one has a more views though for some reason what about this that's irrelevant what about this also relevant it's relevant irrelevant sorry yeah yeah so you don't include them yeah okay confirm pretty impressive man how long you been doing this for four years yeah really fast at it I feel like for me I'm like hovering over things like reading everything for super long no really well yeah I know I mean he'll pick up alright so we'll do that and do 180 days on this because you don't want everybody who's engaged with your Instagram you take that up yeah see engage with post read visit your business profile these are still technically people that can be on a retargeting yeah he's gonna make your audience so it's bigger so you can work with some more substance until you have an audience size that's big enough just on your website I learned that you can use for retargeting the only test that against the one you currently have are you doing in our new campaign or the same campaign no different one okay cuz the copy won't make sense same thing here because once we have all these people in your retargeting it's gonna be low hanging fruit to just pick up other esta cause last night I've been watching you the rest their calls yeah Oh on the group call how early did you go I was at the very beginning at 7:00 oh yeah - that was a long call yeah that one went for a while no it's good 180 alright what else do we miss you don't do against you don't have any of this other stuff customer list is just people who'd figured the artists pixel it's something that you upload custom like your email list or something your customer list people who purchased cool then we'll just take this up to four dollars I have to edit the copy on that ad because I think I mentioned in the what I had before that they clicked on it before where's those people who won't instead time before yeah then just monitor this stuff if it doesn't get sales turn it off if it does keep it number testing how many of you test down here spend $100 I was gonna test those two today cool yeah you just need more spin going towards these things is we see up this almost sure my screen show you something right about I'm debating whether or not I want to see if you want to do something like this so stop persistent sharing and then you see this that one you had it has so it has 270 in a che checkouts right that's over 100 and it has over a hundred K and value it doesn't actually got I used the what do you call it the event setup tool and I actually clicked something instead a hundred K but it's referring to like a hundred thousand views not an actual dollar amount so I got confused did you fix it no it's hidden Jesus well it's working so I'm not gonna argue with it