Facebook Ad Results Scaling $94,110/monthly Spend at 2.4X ROAS

Key Takeaways

okay I think I might be running to a scalability thing where maybe I can't mean tail my row at yelling yeah really scaling too much but my row asked for the past few days has dropped like a little over half a percent when I'm trying to go full skill uh-huh hey my cost per click is a lot higher so my cost per action here's your cent releasing a second product no I haven't you could always add another product to your store how long did it yeah aha ads I have multiple products on my story why do you have another winning product no I don't got it so I just go on a hunt I'd set up a second an account just search for an ad Tirana I mean a product that you could run to the same store no we get a lot of sales he's good I mean if that's because then I might open up another revenue stream that you could scale up yeah have you noticed that though when you try and increase spend that your cost per action goes up yeah that's normal but it's but if it continues to go down and that just means you're peaking and now she's like who's like your fan you like peak at a certain point of maxing out on just because the audience for the product is just it's just peaking you have to do other things just like higher yeah cuz when I run out a slower spend or some of this I just lower spend my cost per action 68 cents but when I try and start increasing sixty seventy seven eighty seven yeah ninety-four so it really starts that I mean that's 30 cents higher from what it was a few days ago when I wasn't trying to scale high yeah that makes sense so I mean yeah you could either do another product or test new creatives that are gonna have a higher return what are your social proof and everything sitting at what's it at now my social proof yeah my score oh the social proof on the ad so you have like couple thousand likes and stuff yeah tons yeah so you might need to find like the next viral type ad that you could use okay I don't know if this shows probably doesn't where'd you get the video from Aliexpress yeah so you should find another one you know if you can all right so do you think it's probably best did start decreasing my spend to just save the row Ives right now yeah and whenever you decrease by launch a second ad account like a design comfort - and use that as a testing account for other creatives so that way you don't disturb this stuff that's just like a whole new ad account you know so that way it doesn't affect your return and that's been here and that can allow you to find other ads and you don't have to worry too much about the structure during the testing just to find something that's working like it's just like you're a little area to like test things know what you find something anything skeletal so just go like here just design comfort - will be the next correct yeah and that one doesn't even have to have a large spin like you could do like 50 daily at most and find out if there's gonna be something that works okay and you can still have the same store linked to different ad managers yes you can we run we have six add accounts running right now for one one store okay awesome pixel all same everything gotcha okay you just connect the assets in the backend do that for testing purposes okay yeah that's what I was wondering if this one's kind of maybe starting to reach its although the frequency isn't very high on most of the I mean it's still like a 1.1 or 1.01 yeah like for instance we just go [Music] we roast one here but that one's that at 2.3 a friggin sweet 1.07 yeah this one is actually doing pretty good today well this whole thing's doing pretty good today yeah mainly the ones outside of it what's your retargeting spin that this one is at 85 and then the other ones at 100 here so I have a different copy and different ad copy in this one same video and then this one's the original that in the last seven days it's probably higher than two point five six and the last seven two point four six and then this one's three point four two here yeah those might have some room to scale as well yeah I'm trying to find that water of scaling but figuring out what that dollar spend is before that Rho app starts to get diminish always yesterday spend I said today so far 2500 yesterday 3100 okay just about 93 see the thing is my conversion on my store is still good like how much it's converting but it's not my cost per click so starting to get more and more and more for whatever reason that's what I don't understand creative refresh might just be necessary I'm good alright so new creative and then open up those creatives in the ad account with a different ad account yeah because then you can test some and just see which ones are gonna work you may not do it do it I just test them in like my most profitable ad sets yeah that's yeah exactly that's it yep that's a great idea okay all right let's see if I can find some way I can always send it to somebody and have them make me a video so no see yeah that'd be nice so if I can do that yeah and then what about a different products I mean like how hard is that for you to figure out uh I guess it's not hard it's probably time to find another one I was with this one it's been doing so well I was just kind of riding the wave but it's probably time to start finding a second product to them yeah start selling now to do that I can use the same business manager but I probably need to start a new website I probably won't use the same store unless it's in the same category yeah that's true this one is just such a hard category it's pretty space down it's not a super broad Enosh it's pretty specific yeah if you caught the wave of the mask you could be averaging a 24x at three thousand daily spend yeah is the mask though is Facebook letting you advertise the mask yeah not as long as they're not in 95 and 99 gotcha and there's a lot that aren't you know drew there's this I think it's like it's six thousand something daily it like a 22 X it's something stupid yeah probably right yeah I just I mean it's good for short-term money but I like you know something Peter exactly yeah it's about 130 mm also said a damn yeah yeah that's crazy okay well I'll try and see if I can find someone or find another video to use if this cop if this video is getting tired yeah it still still concerns me that one of those audiences at at one point one you said for frequency because then it's not a creative issue look we can also look at a : it's a crate issue if it's been seen for a long time I noticed this one click on delivery do you have that option or is it safe frequency only for you next to placement that's all yep that's what its gonna show you got it that's a different feature that they have unlocks for most minds always been way behind yeah like even this one at only one point zero four I'm seeing some of these with the most spend this one's a little bit higher 1.6 what's hi what's considered hi well yeah 1.6 is high anything above a 1.4 is high like this today it's one point zero seven one point seven is not one point zero seven is not high anything above a wall important to is anything below one point two is not high go to 1.17 is not that bad yeah so like those these are all pretty good rank sets by the row at the return the lads finned what about all these like small ones you have here I just started some of these like these here I just started yet two days ago do only to check the frequency that no the frequency should be fine but I think those might be I'll just continue testing new audiences as well but it's probably most likely not a creative issue then if the frequency is so if it's frequency still low right yeah let me guess it with a higher frequency you'll not unless you fatigue or do these camps right now averaging 14 but this one's nineteen sixteen eleven what's that what's the range looking for here a lot of these are ten yeah yeah you're right in the average anything understands like really really really good yeah that's normal those numbers are normal yeah but it's probably time for a second product anyways interesting yeah I'm trying to figure out how to scale this while maintaining like a 2.4 or higher or rowhouse unless I've just had two unlucky days back-to-back but it's not I don't think it's that because my cost per click the past two days of three days have just sort of go up so much you know what that is from we've seen it in a few accounts but I can't tie it into anything right now if anything it's just yeah it could be related to a lot of things if it goes three days in a row then does it show me if I'm ever competing against myself yeah it would if you had the upgraded version if you go to Account Manager let's check another way just a count of review sorry go back down yeah right there our next two campaigns mmm good no worries and then yeah no new performance warnings you would have them here you should have them do this month in the topper just select the time range this month no new performance warnings that's so strange go to creative reporting so if you scroll over these are your four different ads you have you know what do you normally see that in unique link clicks probably around 70 cents purchase you have on that stay protected from the very bottom ad 57 what's different this ad compared to the second one I don't think anything let's save 10% that's a 3.2 want if you considered putting that in other audiences mm-hmm view it hit view one ad that's in your retargeting and then view it again it just has different copy yeah you leave this room yeah you could put this one another's instead of 3.2 on okay just pressed audience and see if it holds and if it does then start scaling it out to the rest okay or if I can just do it this way I'll put it to a bunch all at once or no yeah you could if you uh you just select existing campaign and then you would remove the retargeting big yeah actually I'll show you a fast way to do this actually you don't have to type it in you could do cancel and then just hit command C on this thing hit cancel down there and then just command C and then just go to whatever ad sets you want just select whatever lines you want to put it in or whichever campaign you just got a deselect that ad ID that you have in your filter it's to the right it says an ID one we remove that filter and then there you go now you just choose one of your campaigns and then select all the ad sets you want and then just select all and then you just do command V pasted on all of them and then will it automatically start using the one that's better yep correct so it might not get any spin towards it I can only page 20 might not get any spend if it's not any good I'll just shut it off okay I can only do 20 so let me pick the ones that I know do good and well one thing I need to do you know as if that three-point-two holds that would be really nice yeah I would be super good even if it dropped by point half I mean that still puts you at like a two point six yeah yeah and I mean you start I I do and you start finding another product let's see what we've been in the middle but we're starting to try some experiment with Boyd's Google ads yeah I know Google ads like I know Facebook Ads oh yeah yeah I figured there might be some potential there I mean you just never know till you try yeah Google Shopping Google Display it works hand-in-hand with Facebook Ads and I'll improve your results through Facebook as well because you got to think how many people search your product do you have it anywhere other than your site that's I never buy directly from Facebook I always type it into Google if I'm shopping yeah so like we have a client that capture that gets about thirty thousand after we started running ads that gets about thirty thousand from searches now in addition to what had started with Facebook ads just because of the amount of people searching from Google because so many people just don't buy from Facebook they'll just go to go up yeah that's what I do okay we'll hopefully that ad helps and then I'll see if I can get somebody to make me an original content well just start testing in another ad account yeah then start looking for some more products back to the back to the testing board that's always the fun part yeah there you go all right cool let's see all those do all right thanks awesome right