Skills › Digital Marketing & Growth

Growth Analytics

Measure and optimise growth — attribution, LTV, cohort analysis.

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After this skill you can…

  • Build a multi-touch attribution model
  • Calculate LTV and CAC
  • Run cohort analysis on user retention

Prerequisites

Watch (10 videos)

Stop Optimizing Steps That Shouldn't Exist #shorts
Neil Patel · advanced hands-on
→ Measure marketing ROI→ Identify areas for optimization→ Implement data-driven strategies
Your customers are leaving because you don't actually care... here's the fix
Matt Gray · beginner
→ Analyze customer behavior→ Identify areas for improvement→ Develop strategies for growth
DIGITAL MARKETING, SALES AND CUSTOMER ACQUISITION
La Plage Services · intermediate hands-on
→ Monitor key metrics for growth→ Pivot marketing strategies based on data→ Reinvest in automation and customer retention
Stop Wasting Money: Google Ads Targeting Secrets REVEALED! #shorts
Tim Sutton | Google Ads | Launchpresso · intermediate
→ Measure campaign effectiveness→ Track key performance indicators (KPIs)→ Inform data-driven marketing decisions
5 Instagram Reels Hacks You Need to Know
ClickUp · intermediate hands-on
→ Track engagement metrics→ Analyze content performance→ Identify areas for improvement
Set Up Demand Gen Tests The Right Way
Daryl Mander · intermediate
→ Measure campaign performance→ Optimize ad spend
Why Users Sign Up But Never Use Your Product
Jono Bacon · intermediate
→ Analyze conversion rates→ Identify friction points→ Measure user engagement
Growth Loops — The New Playbook for Generating Demand [Impact Summit 2026 (Virtual)]
Winning by Design · beginner
→ Build growth loops→ Generate demand→ Create self-compounding systems
The Need for Organic Social | Inc.
Inc. · intermediate
→ Measure business growth with data analytics→ Identify areas for improvement in marketing strategy
Can You REALLY Launch a Successful App with JUST 6 Days of Promotion?
NoCodeJoe · intermediate
→ Analyze app launch metrics→ Optimize growth strategies