Growth Analytics

After this skill you can…

• Build a multi-touch attribution model
• Calculate LTV and CAC
• Run cohort analysis on user retention

Prerequisites

Watch (10 videos)

How To Do A/B Testing For Free Using Google Analytics

Authority Hacker Podcast · intermediate hands-on

→ Conduct A/B testing→ Analyze conversion rates→ Optimize website performance

The ONLY Facebook Ads Retargeting Strategy You Need

Chase Chappell · intermediate · 14 min hands-on

→ Measure Brand Growth→ Track Ad Conversions

How To Scale Facebook Ads To $30k Days (Post-Andromeda)

Nick Theriot · intermediate · 13 min hands-on

→ Measure Ad ROI→ Track Ad Conversions→ Analyze Sales Funnel

Boost Your Online Presence with Advanced Test Optimization Strategies

Professor Charley T · advanced hands-on

→ Measure campaign effectiveness→ Analyze customer journeys→ Identify areas for improvement

How to increase shopify conversion rate 🚀

Chase Chappell · intermediate hands-on

→ Measure conversion rates→ Conduct AB testing

How to fix Shopify Conversion Rates 🚀

Chase Chappell · intermediate hands-on

→ Measure conversion rates→ Identify areas for improvement

Finding hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)

Lenny's Podcast · beginner hands-on

→ Identify hidden growth opportunities→ Develop a growth strategy→ Implement rapid experimentation

Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, and prioritizes intuition

Lenny's Podcast · beginner hands-on

→ Measure growth through data analysis→ Identify areas for improvement in product growth

Growth, Sales, and a New Era of B2B

a16z · beginner hands-on

→ Measure growth metrics→ Optimize sales funnels

The TOP 5 TikTok Strategies That Made $30,000,000+

Chase Chappell · beginner hands-on

→ Track sales and views→ Analyze ad spend→ Optimize marketing strategies

Read (10 articles)