Facebook Ads 2021 | Creating Campaign Structure, Audiences & Ads for eCommerce

Key Takeaways

so we'll just put this behind us if you don't mind delete that works you can still access those campaigns it's just gonna look fresh so that's publishing the first thing we're gonna do is we're gonna set up your campaign your ad set and then we're gonna create an ad and we'll walk you through that process and how that works and looks okay that sounds good yeah I have like on the top all the tabs and then I also have like the drop box where all the content is awesome that's great first thing we're gonna do is we're gonna do a conversions campaign not traffic because we want purchases right so we're gonna do a campaign we're not going to do a campaign bunch of optimization yet so we'll just name this purchase conversions because that's what it's gonna be it's gonna be for purchase conversions we want to do all of the naming super simple literally where you can read it and know instantly what it is so that's my partner's name the pixel in case you were wondering don't worry so the next thing we're gonna do is we're gonna do the purchase because that's what we want is purchase conversions then the daily budget we're gonna start it at 5 dollars because we don't want to spend any money more than five per ad set unless we know we're getting purchases and if we do get purchases we increase the spin mm-hmm next thing we're gonna do is we're going to wait don't you want to name this ad set yeah we name it at the end oh well Nate you can name it first but usually we choose what we're gonna choose and then once we do that then we go back and name it so that way you don't have to rename it if you change anything okay we're gonna leave all of this the way it is I meant to show you this but do you want to see the website so you have an idea of like what yeah when we get to the ads we'll check that part out okay okay we're gonna leave that automatic placements everything and then when the first thing we're gonna do is just name this open audience open audience this audience usually ends up becoming your best audience over long-term this isn't going to be a short-term audience it's going to take a little bit for it to get results and once it does it's going to get very consistent over the long term and what I mean long term I mean multiple months we do that because this is a completely open audience meaning we're not going to limit the targeting we're gonna let Facebook use this one to figure out on its own who the audience is for us in the algorithm over time we'll end up getting really like good at it you know optimize for you how long is like over time yeah like months oh okay but we'll cut it if it's not journey generating results within a week right okay but usually this wound up performing really well later on should we set the language to English no it will automatically start showing it to people that speak English and we're just gonna do detailed targeting as just blank right now yeah exactly next thing we're gonna do is the ad and is this the page yes is that one yes how do you say that Arkham like Batman without the age got it and then the media we're gonna do that video that you had because that one was pretty cool okay so that's the large beard and I'm the small beard ya know to the right of it this one yeah alright we'll select that there's also photos as well of course yeah we're gonna create a lot of variations okay I just we're gonna start with this one this one's a little slow I guess that's because of the music it's supposed to go with that actually one of our friends what's up with the text being cut off it shouldn't be cut off let's see just want to make sure mm-hmm yeah I don't think it is look like it was on mobile I think we're fine let's just double check I think there was one line that might have ran off starts to go off there and that's just because it was growing there that's the one okay like can I also move this okay so this is a content so there's a large brush and a small brush mm-hmm which one sells the most on Amazon small okay which video do we click on the small one okay I did not make this content now get to my that was really loud alright let's see if it does it wait a second is this a different video no it's the same video really no different the most updated one this is the video we want this one's a better video how do we download this I'm not too familiar with Dropbox this is down there button yeah all right now we're going to use that one so anytime you need new content that's exactly what you're gonna do you're literally just going to download it you're going to come here and you're just going to upload it in and you can actually bulk upload in the audience if you go here and like after this call you could go to images includes videos and you can like upload all of it at once rather than have to individually do it which could be painful and like time-consuming and just do it all all the content you have just upload it all at once and then you have it forever and this on the bottom right sorry oh yeah there we go who's this in no downloads if you want to go ahead and take over and find that I don't want to have to this if you X out of that actually here I think we can drag and drop it in there you want to close that you know let's see this is the one yeah drop it here there it is no that's it mm-hmm perfect there we go now the website you want to pull over the website and also edit the website as well on Shopify yeah we'll get to that once we know exactly what the conversions look like first we need to run campaigns that are way different than what you were doing because there's no sense in changing anything if it might have not been broken it's probably just an ad level of she'll hmm all right I am looking for the product yeah which one is it it's fill up that's a large one a smaller this cool yeah you're gonna need where's the product description here okay that's fine you want to see it on Amazon yes we can pull that up in a second we need this link and then we need to go to here I'll show you the Shopify as well all right when Shopify meaning the backend correct yes cool and then that's loading when you come back here and then we're just gonna go ahead and use let's see what the copy is obviously the website's not like fantastic you want to pull up the Amazon one as well yeah that's it okay and you want to have you want to get an app on one second yeah and Shopify the ones we use for clients okay I'm on uh I'm gonna get you an app that you can download for Shopify this is also my Shopify here so another tab perfect to know my team's gonna get that name for us and then you can use that to actually import your reviews from Amazon so that way it doesn't say one review on your site I'll say like 600 just like you have right now that's the Shopify and then also so I am in charge of the Facebook ads obviously and then my partner does to Amazon and then there we have this one other guy that just does the social media content on Facebook and Instagram and like these are just the discount codes and so he obviously like I I do the groom 30 and Arkham 2020 we could always change those words or whatnot and I'm in Serie sales on those and yeah we'll get to this with the retargeting okay all right so I'll let you think I have a lot of steps to go through Amazon those are gonna be great for retargeting so feel free to launch those ads and I'll show you a video that you can watch based off that so this is the one that's the smaller one that's a large one okay that's a large one how do I know the difference just the picture of the guy and then I should say it the large one it's like for longer beards and this one small and it's the smaller ones for like short to medium beards this one is a small one yes cool not a big difference in price all right so you should have this on your website as well okay like here oh where is this like you should have that right here I guess when I read this I was like I don't even know what I was reading this part line doesn't tell me anything okay this Amazon right here instantly it's perfect breakdown so this is really good why would people buy this why is a luxury item I mean they don't need it but it makes you look more put together okay but who's the one that's making them buy is it the girlfriend or well if majority of our sales have been through men right right but is the because sometimes the partner is the one that's like hey I want you to look like this her in some cases if it's a luxury because they're choosing to do it then why would they want to I guess they just want to look better I guess I mean I also I haven't really had that opportunity to know if it would convert better with women just doing that like yeah that does make sense you know as a girl like I would just I tell my boyfriend like you should get this it'll make it look better I've seen any I like broke it down in the breakdown on the ads manager with women at men and majority of our customers have been men unless there's using that account maybe it's just like the woman behind the man's account I'm not sure right yeah I'm just trying to know like what the reason would be for lying so that way we can make sure that we hone in on that in the ads okay perfect that's actually good okay cool I think we're good to go we're gonna start with this here we're going to take this right here and then we're gonna go from there so I think beard brush was designed to do two things save you valuable time and achieve your best look consistently with all day results period so you're not gonna do any like emojis or anything emojis no cheese no content ya know not scalable you can test emojis but I mean like usually they die off pretty quickly after running you have to like refresh those we're looking to get something that's going to be consistent over a long period of time okay cool that's good I can't look at the large one for me text is different maybe I'm not sure I really don't want to Amazon page too much you want to go back or open another I'll just open another tab okay a little bit different this content but this is for the large one yeah let's see what that says um yeah I'll let you take over okay and then what about this down here others different content as well okay cool yeah that's fine alright we have enough stuff that we can use for the headline let's see what we're gonna do there we can either do the product name or usually it's best to like have like a call-out in a lot of cases we got to find something beer straining come from you four men that actually should work yeah we can do that so this is actually going to be a lower headline and this it's going to be the I don't think we have that one that we can copy the one this is beard straightening beard strainer for men that's even better sub-headline okay you know there's a lot to work with you is there any way we can I guess when you just type that out do you have a beard no I do not I wish I could grow here alright dear Jennifer min that's correct spelling well that it's perfect shoot the best look you said the other line was good the life isn't perfect but your beard could be perfect just like that yep and it's probably shorter too and will fit better their life isn't perfect but your hair can be okay yep and there's no way of truly knowing but just from doing this so long it that one looks like it would already be performing best life isn't perfect yeah that's a good picture too it's a lot of content to work with exactly so that's good life isn't perfect but your hair can be and it fits it's gonna fit oh my goodness because we want it to all go online like where you can actually see it oh you know what we're gonna make it work because it's gonna be shop now you always want to shop now so people know exactly what they're going to be buying if you say learn more than like it doesn't tell them that they'll be shopping oh it doesn't fit what if it was under take out the space between this comma and but yeah we could do that but Facebook's gonna catch on that and they'll secretly let me reach oh nope that's not gonna work all right we're gonna go with it anyway so and let it run off and then we'll find another one that's shorter and another ad because on desktop you'll be fine see and then when you look at other placements it's still gonna work the main thing is I want them to use the code because if they use that code that's how that's how I'll make money the code uh-huh so you need to use the code yeah okay so you're not getting a percentage of every cell on Shopify well on Shopify oh sorry can I move it yeah go ahead okay I think my partner uses the Arkham 30 but you know he he just started he just does like the Facebook and Instagram content I'll show you the Facebook page and he uses that code for like everything so anytime he gets a sale just from the Facebook page and they use that code then and I guess he gets a percentage but I use these too are you saying that I shouldn't use a code I'm asking do you have to use a code in order to get credit yes so what if a lot of people aren't gonna use it Oh believe it or not yeah that happens a lot of times okay so if I just put in the code and if they don't use it but then it'll still convert on yeah there should be a way to make it to where when they click on the URL it automatically applies the 30% off of code have you set that up before you know how that works what do you mean like whenever they visit though the link it automatically applies it in their URL like the 30% off no there you go that's how you do it discount you see but then what we have to do is we have to make sure that this ends up working with this down here right you put the boat straight to the products page yeah because let's see how this is gonna work discount you know what I don't think it's going to apply it that way yeah we'll have to look into that because like otherwise how are you going to drive them to the page where they're gonna add it to cart because in this case it's going to take them to the home page if we can't add it to the end of this ok so then this will go straight to the cart now there's gonna go directly to the actual like product page where they're gonna purchase it and that's where they'll Add to Cart as well so like I can always play around with the actual website page and like somehow incorporate the code or something into it yeah I would probably look up on shop vibe how to learn like see if you can add it to that link this link here because you want to send them to the page you want to send them to this page got it yeah cool and then next thing is yep that's fine that's fine rest of this it's all good all right to name it we're just gonna take this one you see that we're just gonna copy the first line paste it and then we're gonna take this one video here copy that so we know it's the video paste it no it's the name keep it simple confirm okay and then what we're gonna do is we're gonna go inside the ad set then we're going to go to the add level and we're going to duplicate this original campaign because we want in the same ad set and same campaign and we're just gonna make a variation of it so the variation is going to be the text and words the text go let's find it that needs to be replaced with something else now and that can be tested go back up here regarding said 600 like there are like 600 comments and you say you can convert that from the Amazon on to the website or something the reviews yeah the reviews mm-hmm yep not give me a place on this on the site when when can that happen I'm gonna text you over that up in a minute and then I tap through Shopify you'll set it up tell me how to do it yeah do we already use this one no cool wait a second nope we can't do that one because it doesn't mention the word beard at all in the first line of text we needed to be blatantly obvious what they're buying perfect that's good we didn't do that when did we oh my goodness oh wait no that's fine cool and that's another one and the next few we're gonna do questions instead the questions because they're all put emojis say like weight or like whatnot how did that go for you yeah that's that's that attracts the wrong people like you're a guy and you know how to talk to guys well a lot of the products we do are for ladies nothing wrong with it's just a Facebook thing all right then we're just gonna keep doing this we're duplicated another one see I'm saying you just you go under ads click deep with you original yeah because we need variations we need variety so that way we can actually find out what coffee's gonna work best no questions as many as it takes but no more than 30 okay all right so the next one needs to be a question it has to be like you that's why I was I'm sorry later I'm sorry I don't understand what you say about it cool cool is there a question that you could ask that would allow people to self-identify so like here's an example for like a wallet like we're selling minimalist wallets so it's like very confined space or super tiny wallets they hold more cards than an average wallet does and that like line is fat wallet question mark because a lot of men have like super fat wallets and they're like big and bulky and then the product is a Milnes wallet which is like for them to consolidate all their cards in cash into like a much smaller wallet that's isn't gonna like mess up their back and stuff it's minimal so like the question is that wallet because that is the problem this takes away time I don't know I can't relate to having a beard but because usually takes a while and this takes like less than a minute to just bring it so you can say like take a while to grow bushy beard here it is we got it I got it already now that's what they have here it's right here mm-hmm see I'm saying because now they know because this is gonna be the person that's like yeah it's not right and then he gets in boom there you go and then the next thing we have to do is have another line of text after that that follows up with what they're going to be purchasing that's perfect that's the same line we've used but this time is just leading with a question let's change this out should you say like it also comes with a like a free calm and a free bag like just saying thank you for bringing that up there we go five star reviews yes because you can see that's great that you can do this whatever this app is because I was trying so hard to get post engagement and these are all real reviews too because you can't you can't fake it on Amazon you got caught and then get banned for it this ad is going to slay alright let's see that's the one yep yep cool you want to double check the the site is right yeah yeah the site no the site the web site that used this one is that not yet thank you should be right yeah cool publish okay so you're just starting to add name with the first few words of the correct no I'm duplicating all three to change out the creatives Oh why would you do placate all three because we want to test creative with every single possible oh you want to test the actual video now so we can see the difference one do though you don't have an image or anything mm-hmm you only have one a video though yeah and we have this other video but it needs to be cut down though it's like over four minutes long the other video is for a large beard if you want to take a look at that one yeah let's see can i okay this is the large cool let's use it but that's like for the large one so then you have to use the large website purchase you have to change the website purchase page but he's doing it for his hair yeah the large one can do for your hair and your beard what if you have a small head I mean it you could it's like a dual purpose but it's mainly for the large beard can we so much beard yeah cool then let's do it for the large one we'll just swap out the links no harm but the small one does sell better feel like most people have shorter beards we can feel that they have shorter Beeler beards all day long but we're gonna let the data tell us that one let's upload that that's here this one upload drop that in I don't know it happened but you can drop it into the it says keep both I'm not sure I believe I did do that is this it right here no that's the screenshot you want to see if you can find it by chance oh man down let's go what is it titled the video here just take this copy right here edit four and then just paste this in a search I'm wonderful you know I mean it's not showing it's not going to let you drop it into the desktop we're going to go to I'm gonna try something else to get it in there oh you're gonna go into images exactly just upload it that way it's much easier when you have all your content there because you drive yourself insane just trying to do that individually every single time mm-hmm so just go to videos and then you just hit upload video oh it's right there in it open upload there we go cool we just watch it to make sure nothing this is like the correct one and okay nothing's getting cut off awesome then we just got to go to the website which is here then yeah that's a large one this one mm-hmm then copy it and you just go to ads manager and paste that new URL and then is that the is that the new one the new URL yeah I just paste it in okay it just happened so quick I wasn't sure yeah and then publish and now you have those three with the new video and new link so that's already six variations okay should we set up rules or or we should keep doing more on content there's lots of still images as well you know then we just do this to placate original and then we'll swap out that with an image okay clear videos add media add image yeah the Dropbox you know that's this is like all the most updated stuff this is it are you doing this small or a large URL small okay photos these are all the photos do we have one that's yay let's go through a couple just see these all have text in them yeah no they're gonna get disapproved Facebook doesn't want you to use that much text oh let's go here and let's see if you have anything here you don't have any landscape other than these which are just they don't show the product and that goes into a different product yeah those are all covered in text so those don't work they can the only thing is they're gonna get as approved in with you you're not gonna want to have to like I'm like if they get disapprove that can put your ad account a bad standing to start with what about this one which one this one or this one oh are you hovering over one mm-hmm click on it so I can see okay I mean isn't it's just a picture or like this let's go here where you use one of the pictures on Amazon but it has text as well none of these we can't do or you want to look at the large beard duh this is um Amazon or the small one on the website that one let's stick with the videos for now there's no images that are going to that would be worth testing right now oh yeah you know or what about that one on the bottom if you scroll down that one doesn't have the product tonight he's not using it yeah I mean you get tested I mean no one if any of the images would be the closest to being available to use in terms of the way it looks yeah one good shot you know because it looks good too yeah that'll work when I was lame but there was one with the empty clean not playing it's clean but it also has there's also that same image with with the product in it nope is fine yeah mmhmm yep cool and this is the yep although that's correct Wow you can do the small or the large correct yep did you put the website it's already in there small one and sure we duplicate that for the large one yeah and we'll just replace this with large makes sense yeah save to draft and they will just swap out that link which is here and that would be where on the website or catalog this is the bigger one that's small that's large long beard medium to long beard yeah all right there we go for that one perfect publish [Music] all right we'll start with this so we can get going on the rest of this stuff right a lot of time doing that so we have our variations right these variations are gonna be the ones we're testing now the moment something gets a purchase okay hmm if it gets one purchase I like five bucks all right it's gonna tell you your average cost per result okay yeah whatever that average is if it's five dollars and 46 cents if you have a single ad that goes over five dollars and 46 cents without getting a purchase then turn it off any whatever the average cost per result is in this box mm-hmm any ad that goes higher than that number your average turn it off any ads anytime the cost per result is over five dollars no let me show you an example all right you see this says the cost per result is $18 yes any time total yeah yeah any time so like if this says 774 you see that one amount spent 774 yeah yeah no purchases correct yes but that numbers higher than the one that does have a purchase correct yes then you turn it off okay same rule applies to this number this number is higher if this like if there's no purchases or there is a purchase but it's hard than the average turn it off I'm just like well you can like set this up yeah but you don't want to set up rules until you understand the system because then they'll be turning on and off things that you don't even know what's happening so once you understand it then you can use rules what does it mean cost per result cause personal means whatever your result is and that's purchases in this case so it costs your cost per person how much do you think it'll be we're gonna find out okay so let's say it costs $2 for that purchase or it costs $5 for that purchase but if you cost by dollars for the purchase and you already set a daily budget of $5 then that's it right that then the campaign will just shut off for the day yeah but I mean like that's not what we're talking about we're talking about turning off an ad if it's has no purchases but it's a higher spend than the ones that do have purchases it'll make more sense once you have purchases we won't we won't do theories with blank data so that way it doesn't get too confusing for you now what we're gonna do is we're gonna make more audiences because one audience is not enough so we're gonna duplicate this we're gonna do existing campaign or original campaign same thing duplicate and we're gonna start doing some interest because from the looks of it you don't have much audience data let's see oh you can also hit the pixel data as well yes in the last month well the last month wasn't you should look into December like last year cool yeah this might be enough to do a look like so good we'll get there all right coming back here we're gonna start with some interest just to keep it simple December was huge obviously cuz of the holiday season yeah remember was big for also the holidays so November December I don't know if that data might be C cool so we're just gonna do beard yeah I'll be but that audience the potential Reese just is that too much let's see there's no such thing but we'll see 13 no you want it to be that way because if it works it's gonna end up being able to scale what's like a good range above 800,000 okay and anything below 800,000 is definitely is going to get it can get good results the only problem is it won't be able to scale okay you can't handle scale and if you're wanting to grow this thing significantly you need audiences that can handle scale so we're setting this up from the very beginning to work so you saying mm-hmm yeah what she's like dude all right from the first time so we don't have to come back and like you know except if we backs out ourselves and then we can't do anything then we have to completely change everything I've tested like beard oil cool I'll do it again if you want to look at audience insights and cool polish now we have beard what's your budget what do you want - what are you fine with spending dailies - get it going $10 $10 $5 it just became ten whenever we added the second audience now we're gonna add a third I thought so all of that different content isn't that five dollars each $5 per ad said five dollars per ad step correct so those twelve ads that we just made no those are ads ad sets or here campaigns are here ads are underneath ad set the ad sets so anything under ads whatever whichever one will reach five dollars first then it'll be done for the day as long as the ad set spends five dollars for the day it'll end yeah well with this campaign setup you won't be okay let's just go ahead and test enough let's go ahead and at least create like ten of these to start with that's fifty daily and then it's going to decrease within like three days because you're going to start turning things off yeah fine 70 yeah and we're just gonna keep one interest per audience do you want to look at audience insights for this nope oh my god so different than everything I've learned you know it's the difference between making a million and making a dollar all right first one was all beard and I'm this I guess not talk roomie that's hilarious mm-hmm it could work I do like birthdays or anniversaries nope no no because those people automatically end up in these audiences anyways the beard is actually a page I've also been like looking at other competitions to like put it in detail targeting you could I guess put the competition's Facebook page name so you did facial hair personal hair beard mm-hmm facial you just facial hair oh no now you're changing this one um that was just floating home it sometimes pulls you back up groom well I don't know I'm just that was when I was hoping that to happen but I know that that can get that falls into a wild amount of I mean like room is starting to it's associated with animals so that's concerning men's we don't need somebody scaling their dog with this thing Hair Care men's hair products Jill Gillette yeah it's fine that's worth testing yeah yeah I mean like there's no way of knowing initially we can eliminate some of the like errors just by testing things that make more sense but like in reality these things are going to be cut pretty quickly after launching because we're just gonna let Facebook do the heavy lifting on telling us what works and what doesn't it because if it works they're gonna tell us hey we're getting purchases and if it doesn't they're gonna say hey we're spending money and no purchases what I mean tell you it means you just look at the data and they'll you'll know you'll be able to like translate that into okay if we have no purchases that obviously means it's not working today tomorrow tomorrow and then look at it the next day and the next day just check it daily don't let your emotions play into it though okay like meaning check it daily but like know that some days you'll have no sales in some days it will have sales and then some audiences are gonna have zero sales and some audiences are gonna have multiple sales maybe know all these audiences will have none I mean it's possible yeah so should I start like turning off campaigns the moment you start seeing purchases yes and then also if it goes like four to three or four days if it goes three days because if we get it up to 50 daily if you have no purchases in three days absolutely turn it off okay because like at that point you've already spent nearly $200 so I mean you know I'm gonna be talking to you on Monday exactly yeah so that's a good time frame that'll be three days you know so I'll take a look at it by myself tomorrow and Sunday uh-huh just use my judge if I see a purchase and that then I'll start turning off campaign turning off you said so do I turn off ads or ad sets both same rule applies to both of them see what I'm saying because if you have an ad set that's getting $10 per purchase and you have another one that's getting zero dollars per purchase and it's already spent 20 bucks turn it off there you can also put like beard balm yeah I'll give it a shot mean more things associated with beard because anything that's associated with shaving it's not necessarily going to be because if they're looking to groom their beard not shave it you don't want to fall into the wrong category there you said beard what your balm be ALM can type it I'll do this I'm gonna yeah yeah no we're gonna use this suggestions tool good hair did you do a haircare no you did personal care and facial hair [Music] James period Redbeard you know there's all kinds of stuff here 30 Mir birdie man I think these are all just Facebook pages like I I love beard the beard is a Facebook page hair iron hair uh-huh yeah III don't know what that is I would have to google that is that I thought that was smart lady is that for men as well I mean that is for ladies but it's basically the same thing it's like a hair straightener that woman you know woman use women uses hair straighteners but this is just for men just for their beard but I don't know if that might just fall into the wrong place like all right we done with the interest okay yeah you know it gets risky after that I mean if like if there's that much of a struggle with those things we don't even want to go there next thing we're gonna do is look like except before we do that we're gonna discard this draft because we aren't going to do an interest in it scarred all right so look we have six ad sets here yes and that's that's 5 times 6 that's 30 right okay no cool so we're going to come to the campaign level we're gonna name this interest inter yeah interest purchase conversions and then we're simply going to duplicate this and new campaign and we're just gonna title it looking like that one okay conversions new campaign because we want to separate our interest from our look-alikes to keep the data clean okay you know that makes sense duplicating then we're gonna remove this interest and rename it so don't worry about it being beard oil at the moment so we remove beard oil we come up we type in custom audience create new custom on Ian's will do website and will do anybody who visited the website last sixty days since that's gonna include December mmm won't work yeah it's gonna include a little bit December yeah so cool yeah the 90 starts to get a little far but yeah you can test it it's worth testing right there's no true way of knowing yet this is all about testing right I just want to make sure that you don't test so many things that don't make sense but at the same time we just try to do calculated risk this at least gives us enough data because I know that right here we have more than thousand events within last 60 days for sure we're just where we want it to be I mean if we look at this if we go from here just January and February for the most part it's more than a thousand so that's fine a thousand events meaning that's a good audience size for building a look-alike off of at least but you're just doing a look-alike off for that one interest no I'm doing a look like off of the website visitors that's anybody who visited the website these people anyone that visited the website but didn't purchase no could have purchased it's anybody who just did anything on the website could have been purchases it could have been add cards coulda been anything just visited makes sense yeah then we just take this once again when you take the name come up here paste it publish make sense that's our look-alike purchase conversion campaign how many ad sets are there only other all of them no we didn't still outfit you come here that's just one duplicate coming do you think it's too soon to do any like targeting people that did Add to Cart we can depending on how many people have added to cart you can see in the pixel data ok let's first create another look like let's check it out up here yeah will do last sixty days just to go for it we're gonna start running low in data with anything else you see how we're naming these as well keepin it simple that makes sense yeah because we only want to do 1% for now you you you'll grow this once you are spinning a lot and like if you're spending like $200 daily on this audience or $100 daily on the audience you're eventually gonna exhaust it because it's only 2.2 million people and it's 1% of likes but you can start growing at the moment like yours it needs to handle more spend seen I'm saying yeah and we'll get into that as time comes to car create audience that's the look like let's take this copy scroll up paste 7-days click publish what does that mean seven days click is seven dates still like the conversion window it's gonna say okay as long as people convert within a seven day window it's going to tribute it to your ad set and it's also going to optimize the algorithms gonna say okay we're gonna look at the last seven days based off of people who clicked on the ad to optimize the show it to people who are similar to those and if we had chose or one debut then we're basically allowing the algorithm to say okay anybody who just viewed the ad never clicked on it never visited web site never showed interest and it just scrolled right past it in less than a second we're gonna optimize the show to people like that way we don't want that yeah cool so we'll just go at us and you're already at 60 daily or 40 daily you're at 40 daily because I believe this is 30 yeah and then two over here makes sense okay somewhat some custom audiences for retargeting mm-hmm let's see what it was 180 days we go to October to Depp Yuri it's not that many we can include view content which would increase it significantly so yep we can so the next thing we're gonna do is to do a retargeting we just hit duplicate mmm krei new campaign retargeting make sense yeah and then before we publish it we need to change out the ad sets so we're gonna edit this one and the audience is just gonna be 180 days that makes sense because that's gonna give us the most amount of data I'm gonna do all website visitors all website visitors you don't want to do this but Add to Cart cuz if you look at the Shopify there's you can see um like how much money has been lost by people that add a jacquard yeah who said we weren't gonna do bad to car okay all website visitors 180 days take that because these people are still warm as well not necessarily in 180 days but we need the hundred eighty days to make this audience eyes big enough for you and just gonna change this to $2 okay because it's not gonna be more than a thousand people whole actually will be but we want to keep the spin low and retargeting because it's gonna reach these people pretty fast so there's no sense in overpaying yet right yeah and with retargeting it's best just to use proven ads that are already converting and we don't have that yet with you so we don't want to spend too much of your money on retargeting if it's not gonna work I mean the next three days I'll know which are the creatives content is good well no we just have in there oh there we go website I also have a customer list of everyone's emails you deal shows on the Shopify even a bit here of people who have purchased sweet that's great well use that copy this scroll up paste publish and what we're actually gonna do now is we're going to move the retargeting to the campaign level the spend to the campaign level rather than the ad set level because it's such a little spend per ad set right and the audiences are so small that it's very easy that you could overpay very quickly or spend money when it's not even necessarily and what I mean by that is like spending like two dollars or five bucks and literally reaching like three people and that doesn't make any sense at all so to make sure that we do risk that and improve this we'll just switch on campaign budget optimization which allows Facebook to decide where it's going to push the budget into which audience and that is going to be helpful because if one audience is super small and it just can't handle spin then campaign budget optimizations automatically going to move that and for you so you don't have to worry about it for just that retargeting campaign right and will eventually move CBO's the campaign budget optimization what we just did here will eventually move these to this level but we only do that once we have proved in interest improving look-alikes and we're gonna title this CBO so that way we know and just for reference so you can do your due diligence on an understanding of how this work so we go to resources here I'm gonna go to like the third page you can see yep we did the interest we just did your look likes here's your retargeting and then the proven is what I was just referencing it's where you take all the ones that are actually converting getting purchases low-cost get RI all these things yeah it's cool well I won't see the proven until at least three days from now no you won't see the proven until you see the proof that could be three days three months okay totally depends on how fast you're optimizing and how quickly the sales come in and how well that the conversions are steady I mean there's a lot of factors that play into it remember 60 90 days to start seeing consistent results is usually what it takes okay can I just like break this so are we doing any more so right now it's just $60 a day no yeah well hold on it's 30 for your interest and then it's 10 for your look like I believe so that's 40 and then 45 right now 45 yeah we're gonna add that other audience don't forget that list which other audience your purchase list oh the customer list correct thank download that here yeah that's what I returning what there's been I think was like nine hundred something dollars already customer list I don't think any of those other things doesn't include a value yes maybe I don't know if it does or doesn't we'll see where is it I don't know I haven't downloaded it what I just pressed in oh it's ghost you know Oh or something I don't know where your emails located you know you okay let me let me text and two for that email oh okay just texted me just about to text you I'm going to what am I going to do with that list I'm going to go to look like off event with Facebook Ads okay back to wait for him to send that to me cool we'll just wait on that thrill he said he's gonna forward it over so then can I break this down break what down like what just happened oh yeah go ahead please so we have so then I so I just need to like say it out loud so I understand it for myself so we have a lookalike purchase conversion and then within that we have three ad sets right now one okay means and then what is the like which oh you did all 12 oh okay so then when I see this tomorrow what should I click do I go under ads or ad sets to turn it off yeah so check this out I'll show you so you don't drive yourself a little crazy going through all of them you can but to make the world is your income here account overview then go to creative reporting and then it's going to break your creatives it's gonna it has to have some spend on it first okay but once it does it's going to show you the ad creatives and it's just gonna pile them all up all the same ones over each other and it's going to show you them so that way it doesn't show you a million different ones it's just going to show you that only variations you have and you'll be able to see what the results in cost are and you can cut it that way which automatically cuts them in all audiences okay should I look at the should I break it down like customize the column or a breakdown for that yeah yeah that's fine because this has your return on ads and you want to see what that is as well okay all right so this is fine right now yeah I mean it's a lot but yeah it's a lot of insights so you can like see them all so it's pretty cool okay so then I'll just go to account overview okay can I go and be in control of it first okay so I will go to account overview and then tomorrow or Sunday then all of this will show just alright a report acting the left yeah but this is just all 12 ad sets right it'll just be twelve or it'll be like I mean it's your metrics all of it it's gonna do everything in an aggregate here but if you want to see the creative individual ones you have to click the creative reporting to pull it up okay thank you thanks okay I'm just I'm just a little nervous on when to turn it off well that's what this is for like you come here you go to see the work we do Serg turning off and go to like the most recent call or oh there was even a more recent one go here number 53 press this button hit search video turning off click that the number two thing is being able to spit you know it plays the video exactly we're talking about turning off ends we did click CC yep and then you hit Search video text yeah when you click it pulls it to the actual point in that video you know and so if you have that question right just type it and it'll probably populate you see how many what I just got it I can go on my email list right I mean I can go my email yeah yeah and here's another one just for another example just to show you don't misspell it this time turning on there you go that's the upset I mean I don't have to turn it on I'm just learning how to turn okay but that's good to know and how do you just went to weekly Q&A calls and I use a search tool and then left search icon and remember this is all AI driven so it actually knows exactly what point in the video just started at and everything right that's smart you know : saves you a lot of time okay I'm here let me go on my email list okay I'm gonna move it [Music] that's the wrong email you said he forwarded it check spam just in case just sent three minutes ago so much spam yeah it's not there flagged I mean that's possible junk as well I don't know I mean sometimes those things go there [Music] okay oh wait what is that oh no all right he says he's a cent good luck edit yet see I don't know I mean use this is my more serious you know ya know what whenever he sends it you're just gonna go to the look-alike okay you're gonna go to this one that costs my list edit it I'm gonna scroll down we can leave this tab open too so that way whatever you get it you just open this up look you'll already be here my list next you're gonna upload it here name it customer list mm-hmm but usually when like I don't have Excel though yeah you don't need it you're just getting the file yeah so you're once you get to follow your judge and drop it here and hit next and then don't forget you have to create the look like on it you know how to create a look like not confidently you did a little fast customer list okay good most recent call oh you you late like 54 okay so you like why is it saying customer list whenever I search this it's interesting where did I search customer list oh I got it cool there I don't know what that is oh is that the length yeah I don't oh there it goes it downloaded it cool take this drop it here okay that's really looked at at first make sure all the columns all right or you think it's already gonna be it should just be emails oh okay there we go Oh Great Britain and France I don't know that's an example and we've only done it in the US all right I'll play and create no it's matching it alright successfully uploaded 524 then you just press create look like 524 emails you know create audience and them just made it look like on it then you just remove the customer list out of the the custom audience list because you don't want to target those people since they purchased okay now you're gonna exclude exclude customer lists yeah because they're gonna show back up in this audience because they look alike so obviously they're gonna be very qualified in showing up again alright now we just take the name of this pretty close I just want to do the formatting correctly quick look-alike customer lists yep and you're doing all 12 assets under that night 12 bed sets just 12 ads 12 ads right alright that's that now all you got to do is wait on it to get approved all of these are in review can take anywhere between 24 to 48 hours yeah once they're approved they'll start running mm-hmm now one other thing is your billing you're gonna want to set that to a different ratio where's your so we'll go here settings so it doesn't start hitting your card like every two dollars that's a nightmare your bank will freak out so that accounts is this it drop down view payment methods you only have to do this once manage it set to 250 we're just going to make a nine hundred or one of the ads was approved cool we're gonna make a nine hundred change threshold reason we did nine hundred is gives you a longer run way to basically recoup your cash before you even have to pay for it to it's not going to be hitting your bank account constantly on billing you which is another thing things like that especially if if you have a limit on how many transactions you can make this will provide it'll charge once you hit correct which means if you don't spend nine hundred and thirty days they'll bill you at the end of the month like in 30 days or whichever comes first or the nine hundred the thing is though like that allows you to continue spending Facebook's money before you have to pay that and as long as you're generating purchases theoretically you'll never end up spending any of your own money okay you said I'm saying here yeah yeah pretty cool all right no that's it I mean like those are that's what we've launched so far the rest of this comes to the next steps and we can cover those you have the program to go through as well as the weekly Q&A calls so those are things that you'll be able to get more information on you have all the articles and other content to learn from and then on Monday we can go over next steps and next steps is really just optimizing to turn off things that aren't perform