Facebook Ad Retargeting Campaign Strategy, Tips, Ideas & More.

Key Takeaways

so I did a this is not a huge deal I've got plenty of Black Friday results just by hitting my email list and posting my social media but I tried to experiment this time by retargeting Facebook Ads and it looks like it didn't do very much I'm actually curious basically I said $25 a day and it only spent like thirty three dollars over Friday Saturday Sunday and then part of today click on edit on that you know just it because the audience size must've not has been less than I've been that big scroll down yeah it's not very big so this is anybody who looked at the website in the past 30 days look to Instagram or Facebook page in 30 days excluded people who have logged into the actual boot camp area location United States I think that's part of the problem too I would say like us is probably a little less than fifty fifty percent of my customers really yeah it's very yeah yeah it's so like you should just choose like worldwide in that case or whichever countries that your pre dominantly in it yeah I didn't think about it for the retargeting stuff i it's pretty split it's like I'm gonna do a customer analysis and see but from website traffic I mean us is not the majority I think like India's the majority but India does not make up a majority of the customers got it okay it doesn't want to tell us the potential reach which is strange go ahead and click on me I'm teachable just go ahead and X that one out in the exclude I got you because I might not be able to populate for us know and did it okay if it says unavailable it's almost like it's not even like a thousand people which shouldn't be the case because in the last 30 days pageviews you should have at least been able to find like it's like 15,000 words on Google yeah I think it's one minutes United States okay yeah then moving forward like just make sure to choose the countries that you primarily get sales from yeah that's fine okay I need to do a customer analysis here and then just double-check the audience size before you go live with it so like a good rule of thumb is like for retargeting it should be no more than like $10 per 10,000 people okay because when we looked it said like you said you had like 50,000 or like 40 to 50,000 people and so what it made sense to do like 25 daily because it the matter it's just a little less that would've been accurate that was 45 yeah I think I like 45 K for like 90 days it's gonna denied a website visitors yes you know Mornington you know perfect you did right that's right awesome okay all right looks like the other step yeah the email list didn't even deliver I'm not really sure why but I don't want to get hung up on this but like that just imported my email list from emails and it did nothing maybe there but there are people they matched I believe so yeah edit on that one because I just want to make sure like I'm not missing anything here yeah it says unavailable in this case to you hmm X out on the teachable sometimes when you exclude things they won't tell you the potential reach yeah it's not doing in this case okay all right we'll kill that okay so let's look at