Facebook Ad Interest Audiences To Test & When To Turn Off Interest Audiences.

Key Takeaways

not even interest into behavior audience so just go to ads manager like I and then we can just do people who are active in coding and like you know make them realize like if you want to stay at the front of though no it's kind of the wrong key you got to switch over to this okay so you can just duplicate this and you could then choose like specific job roles that people have better like coding or anything like that okay because this could even be pitched as a side kick for people that are a full-time coder something else mmm-hmm okay alright so original campus yes because it's it you can put in interest it's basically a behavior but it still falls under the same category okay all right these okay and you just choose a couple of those Charles and it makes sense to do this because if 50% of your audience has previously coding experience to make sense of targeted group will grab previous coding experience well yeah yeah well I just tested and see how it works the only time I've had like six yes go ahead that a new you can finish what you're saying I was in no time I've had success just like trying to target you know programmers cold was when I had like a JV kind of thing or somebody else was like pitching me to their warm audience already say yeah Alice I'm gonna test it let's just see if it works see how do I go to behaviors me right there it's detailed targeting you just an interest thankful anytime you want to change like a behavior an interest find a job or anything it's going to be okay and then you just remove that yeah now this might be under demographics we'll see I'm just typing and what what do you think makes no sense for a job role this year probably that that's a interest but I mean that's something you could also those interests okay both of those work as or worth testing on a synonyms really so do they have like that's 48 million people which is really good because you want a big audience size with interest it's much better have a large audience size and interest okay so should do which he doesn't matter which one really they're both probably gonna have huge overlap so you know it doesn't you can do both at five dollars each because these are just quick test if you get like low cost and they're coming in and the you teams are making it further down in the column and you keep them if they don't make it further down the funnel you cut up okay alright okay so then yeah pub like rename the top software engineering and then you got to do to you teams and then publish but just so we don't have to go through this like all of these right now and cover a lot more ground on this call for more questions yeah totally let's let's do this one like just publish it and then like you should make all these $5 daily budgets and then just like make I don't know like six or eight of these okay alright because the interest the interest are gonna help with on finding out if you can get into a specific group of people that have overlap with your current audience okay all right we could say it's harder to convert cold of course it's always going to be harder to convert a cold audience but the thing is you just it's you need to get these people introduced to you because then you can like use the retargeting as warm you can use your YouTube is warm you can use all these things as warm it's totally fine if they don't complete your funnel within the first day if as long as they buy it within like the next year and now that sounds extreme but I mean like all day long people we'll get warmed up over time like you said but like you know they might purchase in like 30 to 60 days just how they do with the other funnel we done went teen it turned out to be like a month and a half it hasn't come in like snowballs but since we're tracking new teams that's all that matters like we only have to worry about if they come in super late in the game because we will always know what the UTM s because if they get affiliated with you on YouTube they start seeing your emails they start seeing your retargeting you know they're gonna be warmed up pretty fast right so it's totally fun gotta drop out at final but our goal is to find an audience that does convert fast because that's that's the ultimate goal right mm-hmm all right cool okay all right okay so I'll add those UTM s later and go back and listen seer and only do one per audio ad set you want wine per ad set because that's the only way you're gonna be able to identify if it works or not okay cut them you know when we cut right whenever they get past like your average spend yeah so like whenever they're yeah you know so how many days would you test him for four days four to seven and then just cut them if they don't and what do you think like if they're getting like you know $10 per opt-in it's like no no good yeah but the let's say it gets there are cases where you keep sowing that get to 10 and I'm going to show you right now so like is that the only reason you would keep one that's high in spend is because you have a lower it has more lower funnel metrics and in the other other audiences so hover over the result column like where has to 120 all of those this one yeah yeah and then hover over the two though yeah we did this last time you just want to hover over these numbers and see if there's lower funnel metrics so this basically means two people drop their email one person watch the video you might say one of these people never even made it to the video go this is retargeting right here okay good no more that person opted in and made it to the video Darren just keep going and let's see Tony opted in 12 made it to the video and then I'll just 12-minute to the video for completed the registration and then for initiated the check out so this one's a lot better because now we can see these like if we're seeing web side checkouts initiated that's good that's like a really low funnel metric for you mm-hmm so go down this one has a website check out initiated so that's really good so like we want to see these lower funnel metrics but we'll notice on this one is look at it again it has 18 and the other one had 20 but this one converted 18 emails but only five watch the video that is extremely low you want audiences that 18 opt in and then you have 36 video views where it's like every person who opted in watch it twice it's so good okay all right go down so that one just means they're not watching a video which could hurt conversion rates for you because now it's like you know now we only have five people that have really watched a video out of the 18 that converted so really that's a higher cost relief for you technically because they're just I'm making it lower in the fall right this one's even this one has a very low cost because it's probably appealing to a very like general audience that's just like people who like the idea but probably really aren't gonna do anything about it because 22 opted in for a super low cost but you only got four views right like that's you know you people to be super interested in the content good Alan a little better than - yes so go back to that 20 that's like by far like way up there I mean we're talking about and this is this is 30 day pageviews look-alike and this is my largest set of data yeah that's usually it means I mean in those cases that usually means it's less qualified but I mean if you have a lot more data it also could mean that it has a lot of information process and learn from so it's learning the faster this yeah my weapon my website is laser targeted for like one purpose so if like 40s and it's all organic traffic I'm not sending any paid traffic directly to that domain know one thing I'm doing now is sending pay traffic to a sub domain so that's you know helping things out you know segments you know paid traffic that might be diluting those metrics and this is all just people who organically want to learn about this perfect yeah then that's why the audience is doing well so if you go to your order form again let's hover over that 17 you hover over the 17 other sides right okay yeah so 17 only five but it has two checkouts all right so hit the performance column in the top right did you ever build out the guide you click that in top right the performance oh you built out some more conversions last week yeah so what you need to do is you need to customize the columns and type in content views and then do total and then cost and then also select cost you know and then do the rest of your funnel metrics so we do content views check out initiated and then continued to initiate it registration I think yeah I think checkout initiated a registration complete or the same thing and then we did purchase okay alright apply wait you're gonna deselect all these checkboxes on all of those well I think you just removed all of those again you got to go back and add the content views in order everything from that X I took two seconds and then okay alright so what next you know on the on the columns scroll down a little bit on the right you've got a deselect those checkboxes which one these all of those yeah and the reason you're doing that is because they're just you don't need any of those did automatically will track in any way inside the top one otherwise he's gonna add like 60 more columns for you yeah just keep going up you're gonna hit oh wait scroll a little bit down you're gonna remove oh you're gonna remove schedule and hope you're just there scroll down sorry Mary there it is right there yep X and then hit X on the ends and then remove conversion ranking engagement right ranking quality ranking you don't need those to look at right now and then you're going to remove last significant edit towards the top okay yeah then scroll up a little bit more I'm bid strategy remove and then the rest of those are fine oh yeah the rest of those are fine so hit apply in the bottom right okay and then in the go click on custom now and then hit save and then just title it what I'll call it you can call it your analytics dashboard or however you'd like to call it your roadmap dashboard anything cool yeah and then like now what you can see is like this is much more visual this is the top of your funnel towards like alright now you have your you can see leads really your link clicks need to be put in front of your leads but so you can see it like that I mean we're gonna columns again yeah you got to do with it the other way you know it customized column and then just move link clicks and on top of results and then move results right down on top of cost result should we also put I really you're gonna reach inversions yep and they leave the amount spent to the top low and not the very top yeah there you go then you're apply you know you can rename it okay so I save it again mmm-hmm what override it yep yep it's just gonna save it as a new one yeah all right cool now you see this look it says 80 results mm-hmm and then wait it's still didn't put results over here yeah go ahead and select it again let's try to like just name it a different thing this time okay and then just move link clicks about reaching it or below reach-in impressions link clicks you just leave that there yeah sorry gotta look at the links right above results there and then name it differently this time yeah okay now you from 249 line clicks 80 of them became late so that's about a 30% conversion which is insane yeah that's just crazy and then 28 content views that number should be like higher than your results honestly people should be watching a video twice so so look at the cost this is this is where you're gonna start making decisions on lower funnel metrics which actually makes huge strides forward versus making decisions off of your results column for the higher elementary you see what I'm saying because he celebrates the people who make it further you're always going to improve everything yeah so could part of this be like just the funnel itself cuz like right now they register and then they have to wait like you know to the next 15 minutes spot to watch the webinar yeah I you don't need to do that just lemonade okay because I think that's gonna improve that drop-off rate it will yeah well we don't make anyway and you it doesn't really matter and like it's kind of goofy anyway like why do you have to wait for an automated webinar yeah just get away from it all together just make them go straight to the video because then you're gonna see that cost decrease and you're gonna have people even further into your funnel right biggest thing about those other 52 people who never watch the video you know they were just so go forget this I'm not waiting gone right in hell you don't even you know who knows what if it did watch the video maybe they would have struck a nerve with them and like made them want to move forward okay and these are the decisions you can like start making right like these are things that you can look at see how we're analyzing these metrics and like figuring this stuff out and just how you were like oh dude why don't we just remove the timer boom that like those are the questions you need to ask on every level of this process mm-hmm and like take out on see that way you can like execute even before I get on the corner like hey look I made these changes and already like increased conversion rates what do you think no good yeah all right so now you see how that one says 3:45 career cost for content deal let's see here uh-oh this one sorry but which one Oh cost per Cullington view yeah that's well I see per action okay I forgot confused look at this yes you look at that as a level of engagement so like you see that one above those two above mm-hmm oh wait that's a retargeting right there right that one yeah all right then cut you're thankful right you see what we're putting that down mm-hmm yeah all right now what's the next lowest photometric that you can see ah registration complete I think that's the same as your check I've initiated you don't need this country yeah I think so mm-hmm you're gonna have to recreate the whole thing just there just remove those two oh yeah you see these mm-hmm 20 bucks no oh that one costs you $10 to get an initiate checkout right which matter would you rather get $10 or would you rather pay 46 65 yeah like exactly like you see if you start optimizing towards that audience you're gonna be like pushing people so much further into your funnel abuelo a constant used to and just where you're gonna do this all the way through the purchases to the bootcamp purchase and like you can literally see like a sideways funnel here you see how the numbers are off like it's longer towards the beginning and then they start to like chisel down until a smaller group as you go right like that's the thing this is all visual yeah totally so what happens if like we only have one audience that actually works that's vertically yeah my trucks a Landers fizzled out yeah if you ever clients will have like one audience that like produces 80% of the sales and it's fine because I mean it's like it works but the thing is we intentionally put 20% we try to always find audiences that are gonna outperform it so you're always going to be wanting to test new things that's where you're gonna launch those new interest is as well as you're gonna come up with deeper funnel look-alikes so you can start like getting audiences that are further down and you're just gonna keep removing the ones that never get to the lower funnel like you'll look at that you know like like this right here is basically someone 30 days look-alike of someone who opted in to my email out lists offer this is 30 days of people who purchased my organic offer 30 days people saw the order form I'm up you know organic offer yeah and like right now I'm you know I would scale up the 30 day pageviews I just increased spend on it okay so like what like double-a right now yeah you want to increase it right because you cut off one of the audience's so you cut the $5 thankful right it's a since you're gonna be spending $5 instead of just spending five dollars less just put that same five bucks into something that was outperforming it by like eight times the amount you know actually is outperforming in like ten and a half more months so now an extra five bucks will literally like 10x your results it's crazy publish okay and that's what you'll do you'll cut another one that is no good and then move that budget to the best one okay and the color just goes a million miles further yeah yeah totally you're gonna be inching towards the purchases okay cool yeah and then just make sure you do the UTM s on the Neil interest create you should also duplicate your retargeting and then create a retargeting based off of Facebook page engagements Instagram page engagements and Facebook page views all those on one all of those audiences in one single ad set and then also include like a hundred and eighty day website visitor inside of that so like they'll be like a big stack of them and then you'll just have that as well to see how those results do think so I want to run that in parallel to this yeah the targeting ad and since you'll be in the campaign budget optimization it's just gonna move the budget to whichever one's better automatically for you okay all right okay all right okay awesome I got one last question I'm gonna run a I've got a black fat ideal going to my email list that's gonna start on Friday through Monday Cyber Monday I was gonna do a retargeting add to my organic lists let me find and you want to put that retargeting add to your organic list as well yeah per so it's fine yeah I was gonna say like I've a couple different audiences I could use do I want to just sort of sum them together kind of like I did here with like just everybody who's been do I want to segment them out like I was think about doing an ad set with CBO for like basically like everybody who's on my email list would be like one custom audience and then like another custom audience would just be like pretty much anybody who's viewed any of my stuff can just get the offer directly correct okay and what about a retargeting budget for those four days daily budget well how many people probably so I've got 15,000 ish on the email list actually like 17,000 if if you count total people not just subscribers and then like paid like actual people have viewed my website in the past you know 180 days gosh that's half a year like then do didn't do like a hundred thousand people yeah you're gonna want to do like 25 to 50 dollars daily okay on this CBO and then also make sure that if you do that all the you teams are correct and where where are you going to be sending them to the actual word forum yeah just straight to the order form so I mean that's what's gonna do I don't know whether you track you just need to make sure that you track if the sales also like if they're organic people as well like you want to know if those cells came from the retargeting but yeah we'll be fine okay all right cool all right that's why it's no thank you sir yeah no problem and then just make sure that ad set gets turned off after Black Friday or whatever it ends yeah I'll just schedule it to end so I don't forget is cool all right sweet cool all right thanks man yeah no problem all right they'll go ahead and conclude this week's live Facebook Ads expert mastery weekly Q&A call