Facebook Ad eCommerce Results Scaling Retargeting & Cold Audiences To $2,140/daily Ad Spend

14 purchases what is the return on that spin here go to the ad set level oh it doesn't show your return their ads been on this level oh yeah keep scrolling to the right okay go ahead and add the return on adspend call I don't know how to do the underperformance we're gonna select performance yep and then do customize columns and then just type in ro and then just hit total yep and then hit apply then scroll over so we can see it 2.2 all right go to your campaign level scroll over again got it okay yeah because it's a two point one two right now so in order to get retargeting costs down go to the ad set level again let's see how many ad sets you have so you should do a last seven days of anyone who added to cart and then do the last seven days of anyone who viewed content of the product page do most of those I'm not sure how to do that duplicate this audience and then you're going to go ahead and create a new audience and this one's going to be called let's scroll down yep and then go ahead and do custom audience create new audience and then create Neil do you want press the create new button custom audience and then do website add to carts what should I name it yeah so like ATC Dakar last seven days all right no no no way way hit all website visitors just because your name it doesn't mean you actually made the audience and then scroll down to add the carts oh okay they don't you have added cards here interesting so when somebody hits purchase it quite literally like okay click on the next thing we need to make sure we know what pixel events are firing go to the open up a separate tab and then go to your pixel looks like the campaign's have scaled up quite nicely sorry I go the wrong place nope just go to data sources right below that and then hit open in ads manager or yeah there you go Vince manager and I don't know much about pixels I know how to set it up but under view content hit view details um we're not sorry you're fine actually I see you have view content initiate check out let's go at that that's fine go to back to your audience where you're just creating the select initiate check out do the last seven days yep and then retitle it read my work yep then create it yep create another audience not to look like creating my dad no an audience did you just hit done and then exclude hit exclude mmm where is that I like it then go ahead and type in purchases under searching existing yep hit custom audience yep go ahead and type in the word past I just saw it a second ago I've been what past just pas you up there just click that past purchases all right and it's fine click out and then you're gonna go to you can read title the audience that the title of the ad and then you can publish it of the ad set just using as what we did before well it's not top visitors or page engagements it's just ice it's just initiate checkouts last seven days then all you'll do is just duplicate this again and then do it for content views last seven days and doing the last seven days only makes sense for your situation since your spending would look to be like two thousand one hundred forty dollars a day is that right yeah yeah so if you're spending 2,140 a day it makes sense to do less seven days because there's a lot of events coming through okay yep and then build out the content views and then build out the pageviews and just make multiple and the campaign budget will do the optimization for you okay you know so sorry content view I'm writing this down what was the other two page real okay just those two content behavior okay okay yeah my other question was just my proven CBO I didn't know if the is 2.2 good yeah this last time we talked for but yeah supports good at what you were spending about I forget what you were spending day late for but now that you're at two thousand daily two point two is very normal for good daily spend uh it's important to know what your breakeven is for the return or now it's been right but yeah two point two is it's good it's just a matter of now finding more audiences if you want to scale out but anything above three is going to be very rare at two thousand four thousand five thousand daily spend okay now I made these I'm trying to get into some other interest yeah I don't yeah so that's a good idea to start doing right now mm-hmm and then just yeah then just follow those daily and if they're not getting purchases by the twenty purchase mark turn them off okay yeah cool give you that looks good