Skills › Digital Marketing & Growth

Social Media Marketing

Grow organic and paid audiences across LinkedIn, Instagram, TikTok, and X.

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After this skill you can…

  • Build a content calendar across 3 platforms
  • Set up a Meta Ads campaign with a $100 budget
  • Analyse engagement metrics and optimise posting schedule

Prerequisites

Watch (10 videos)

Social Media Marketing: Explained
GaryVee Video Experience · beginner hands-on
→ Develop social media strategy→ Create engaging content→ Analyze social media metrics
Blue Hero Project has this week's Monday Morning Mug
KING 5 Seattle · intermediate
→ Create social media campaigns→ Engage with local communities→ Support nonprofit organizations
I Made $1,000 With My Ecommerce Store: Product, Traffic, and Mistakes Breakdown
Ecom Mastery · beginner
→ Create engaging social media content→ Build a social media following→ Drive traffic from social media
How to Connect Your WhatsApp Number to Your Facebook Page the Right Way
Godbless Iboyi • Growth With Paid Ads · beginner hands-on
→ Manage social media accounts→ Create engaging content→ Analyze social media metrics
Social Media Marketing Full Course 2026 [FREE] | Social Media Marketing Tutorial | Simplilearn
Simplilearn · beginner
→ Create a social media marketing campaign→ Optimize social media ads→ Analyze social media metrics
3 Ways to Keep Your Audience Engaged on Social Media
Coursera · beginner hands-on
→ Identify target audiences on social media→ Develop a content calendar→ Engage with audiences through comments and messages
how to BEAT the new LinkedIn algorithm in 16 minutes
Matt Gray · intermediate · 17 min hands-on
→ Optimize LinkedIn presence→ Improve social media engagement→ Enhance personal branding
LinkedIn's New AI Feature Just Changed Who Gets Seen (And It's Not Who You Think)
Raise Your Visibility Online · advanced hands-on
→ Optimize content for LinkedIn's Top Content feature→ Develop influencer marketing strategies for LinkedIn→ Analyze the effectiveness of AI-powered content summarization on LinkedIn
Using Social Media to Market Your Small Business
Coursera · intermediate hands-on
→ Create social media campaigns→ Engage with customers on social media→ Increase brand awareness
Social Media Marketing Course 2026 [FREE] | Social Media Marketing For Beginners | Simplilearn
Simplilearn · beginner
→ Create a social media marketing strategy→ Develop a social media content calendar→ Analyze social media engagement metrics

Read (10 articles)

📄
Create a Real-Time Brand Crisis Alert System (Reddit + Twitter)
Dev.to · Olamide Olaniyan · 2026-03-04
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How to Create Viral TikTok Hooks: 50 Free Templates That Stop the Scroll
Dev.to · WEDGE Method Dev · 2026-03-22
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Why Social Media Templates Are the Secret Weapon of Top Creators
Dev.to · WEDGE Method Dev · 2026-03-22
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How to Create Carousel Posts That Get 10x More Engagement
Dev.to · WEDGE Method Dev · 2026-03-22
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Instagram Carousel Template Ideas That Get Engagement: 30 Proven Formats
Dev.to · WEDGE Method Dev · 2026-03-22
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Instagram Carousel Ideas That Go Viral: 30 Proven Formats for 2026
Dev.to · WEDGE Method Dev · 2026-03-22
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Instagram Carousel Templates That Actually Get Saves
Dev.to · WEDGE Method Dev · 2026-03-22