You're Wasting Money Trying to Get B2B Clients
Most B2B companies are paying for leads that will never close, and they think the problem is their sales team.
After testing millions in ad spend across every major platform, the pattern is almost always the same. Marketers are optimizing for cost per lead instead of cost per closed deal, and those are two completely different numbers.
LinkedIn costs more per lead than Meta, and if you're selling anything over $10,000, it's still the smartest place to spend your B2B budget right now.
You will learn:
— Why a $5 Meta lead can cost more than a $200 LinkedIn lead when you measure closed deals …
Watch on YouTube ↗
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Chapters (6)
Why Cheap B2B Leads Are Costing You More Than You Think
0:41
Chapter 1: The Cost Per Lead Illusion
2:25
Chapter 2: You’re Not in the Consideration Set
4:22
Chapter 3: The Platform Finally Caught Up
5:54
Chapter 4: Creative Is Your New Targeting
8:08
Chapter 5: The Budget Reality and Why LinkedIn Is Worth It
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