Effective Growth Hacking Tips to Increase Your Traffic

Key Takeaways

i'm getting super creative on how i do growth and i always have been it's just the way my mind works before we get started make sure you subscribe to this channel and if you're on youtube click the alert notification and you started with growth hacking i guess in this internet marketing industry you you growth hack a lot of stuff so tell me something about that mindset about growth hacking and are you still doing something like that and if not why so i still have a very much so growth hacking mentality even in my personal life right um where when i'm dealing with my daughter how can i end up getting her to do what i want instead of crying quicker and easier you know so like when i pick her up in the morning i come with a toothbrush in my mouth because i know if i pick a toothbrush in my mouth she'll want to brush my teeth so she'll take my toothbrush and try brushing my teeth even after i brush because i wake up before she wakes up so i'll brush and everything but if i come and do that she'll come up pick i'll be able to pick her up i'll be able to read to her and go on throughout my day much quicker then if i didn't do that she would cry ask for her mom and it's a horrible deal that'll take 20-30 minutes so i look for shortcuts or ways to get what i'm looking for quicker and easier and they may not all be conventional for example this year will release seo automation and uber suggests and will release uh email marketing and uber suggest where you can do all email and i'll give you the example of email marketing email marketing and uber says will be 100 free unlimited contacts unlimited sends whether you send 10 emails a month or a million emails a month it'll be 100 free because email marketing is cheap now so it doesn't cost much is this is it the same strategy which you use for ubisoft in the beginning you made it totally free and down the line you basically created a tool uh for email kind of but not really what i mean by that is it'll always be free to send out an unlimited amount of emails amazing so like i look at it as to me that's a better creative way to grow for example did you know mailchimp sometimes for their cpc pays up to 50 a click on google and you're getting a click it doesn't mean that you get a sign up so how many clicks you get to sign up and a sign up for mailchimp is a free signup and then eventually someone can pay right and i'm like wait it's just cheaper if i just give it all away for free to me that's the example of growth hacking you know like we're even doing something in uber suggests which will be there's some people who want the premium features that can't afford it so we're going to do something where it says you can invite x amount of people and you can get a free month of uber suggests but that's been done right that's example of growth that's drop box just like dropbox yes but i'm going to get even a little bit more creative where i'm going to do something where it says if you invite x amount of people you can get a free month or you can keep inviting and if you hit a certain number of invites i'll give you a seo site audit where my team will do the audit for you or we'll write a blog post or we'll do manual outreach and we'll try to build you links right why can't i actually give them more tangible stuff that's much more value have a free moment of uber says or would you rather have someone write a good blog post for you you would probably take the blog post right because that costs real money so i'm getting super creative on how i do growth and i always have been it's just the way my mind works so doing these kind of growth hacking do you even consider revenue somewhere because this is gonna take some resources from you right like doing all these things for free uh making the uber like in the in the beginning like uber says this was totally free and you know people were using it there were a lot of guys who started using google suggesting the same thing you're gonna do for email where the revenue comes into place like how are you gonna figure out that part so with the email eventually i'll charge for things like better templates better marketing automation so really advanced features maybe i'll say hey double opt-in if you want to remove it you got to pay right so like you can you can make certain features paid features but you can keep the core functionality pretty much free because if you look at uber suggest you can still do 90 plus percent of the stuff 95 plus for free right like if you think about links backlinks moz has a good api we give away moz's api for free you don't have to pay and it's just like you know you can end up getting the exact same domain score the same backlink history eventually we'll add in link intersect and we'll add all this stuff again majority for free because it doesn't cost that much for the data same with emails it doesn't cost that much for emails i i ran the numbers it cost me twenty thousand dollars to send out 400 million emails a month miles would just give it away for free the cost actually isn't that expensive 10 20 years ago when mailchimp started it was more expensive to send out emails now not so much so the cost is continually getting lower and if i send out more emails my cost even gets less per email so why not just give it away for free it's cheaper to give it away for free than it is to acquire users and pay twenty dollars or fifty dollars a click that's that's really really interesting that's really interesting it's it's a totally different way of looking at cost per acquisition right like acquiring more customers amazing so uh perfect are you also thinking about integrating that with shopify the email service which you're thinking about that's a big market so we want to do a little bit different things with email like um why can't someone just buy within the email okay what i mean by that is you get an email here's a t-shirt for sale why can't i just click select my size in the email without going to your website and click a buy button and because i'm already a shopify customer or whatever maybe i can click a buy button right away and it purchases why do i even have to go to a website so we're trying to do a lot of creative stuff it'll take a while to do all that stuff but yes eventually we'll get into commerce and all that kind of stuff with emails are you also thinking about sms because that's also booming somewhere right we are i can't figure out a way to do sms for free because the costs are just super expensive in sms and what's funny is in countries like india where a customer doesn't spend as much because a currency exchange right rupee versus dollars big difference it actually costs more money for me to do an sms in india than it does in the united states right economics aren't aligning up yet because i would want to give away more for free in india because the business doesn't have as much money to pay because they're not collecting as much money right because they're collecting money in rupees but my cost in india funny enough for sms is more than in the united states so it's actually backwards the companies will pay more in the united states for sms software and the cost is cheaper the companies from what we surveyed will pay less in india but the cost is actually more yeah this is like but the jio is changing things right gl's trying to make more exchanging things and you know what step is actually you know um that's the reason whatsapp is actually very very actively you know try to monetize that market because it's huge in india whatsapp is one of the biggest you know players in india but their their platform is not fully developed yet for a business standpoint to monetize right to create software on it they're working on it and they're really they're working on yes because it's gonna be instant you know communication with the buyers right away yeah and then all day long and just because of jio everyone owns a smartphone right now in india do you do you know about this india has the lowest cost of internet right now in the world in the entire world just because of jio that's amazing right yes because think about what i'm trying to do with uber suggests geo did that to the extreme they they said instead of giving away free software let me just give away free phone service and just make it so affordable yeah yeah and then you have a massive option celebrities because he has way more money than me right he's he's one of the he's one of the richest people in the world so then he took celebrities you know and then had the celebrities promote the geophone right which made it even more popular like the amitabh bachchan and everyone right they were on the ad campaigns about exactly exactly exactly that's amazing india loves celebrities right anytime celebrities pushes something because yeah it's like asian countries are more emotional like we try to you know connect everything with the emotions and the celebrities are the best ways to basically put emotions in them in the mind and try to sell everything like we are totally and totally biased towards whatever celebrities are doing and we just follow that like it's crazy out there but that's a big like india is a big market right now like every everyone is actually trying to you know uh figure out something what they can do in india amazon being you know like spending so much money billions and billions they're spending more than flip card on walmart right there and they're spending the money they're not i don't think they're making any profit from it they're spending the money to control and own the market i don't know about control but they're spending the money to own the market