5 Underrated SEO Lessons

Key Takeaways

five underrated seo lessons i've been doing seo for a very long time i started when i was 15. i'm 37 that's 22 years to be exact and i know there are a lot of stats and data out there about seo and what works and what doesn't but in today's video i'm not going to bore you with all that instead i want to share my personal experiences and i want to tell you what i've learned over the years and what you can take from it to do better most these lessons aren't common and you probably haven't heard of them before lesson number one updating content frequently is better than building more links i know you need links to rank so if you have no links go out there and build stuff look i have friends that have websites that generate hundreds and thousands of dollars a month in affiliate income and we have clients from all around the world so we see tons of data on what works and yes you needed links but links only take you so far we found that if you build less links but you update your content more frequently you do way better when it comes to seo perspective and when i mean updating i'm not talking about word or two or image or hearing there i'm talking about adjusting that page to be the best for your users and whatever that takes better than your competition in other words just think about wikipedia and how often they update their content it's based on what's best for the users not for google but in the long run funny enough that helps with google because google's optimizing for users as well so spend more time updating the building links especially if your established website if you're a new website there won't be much content on your website you probably don't have many links focus on building more links lesson number two shortcuts just aren't worth it so there was a site called battlefield bypass which is expired domain with a lot of authoritative links these links were naturally generated and not purchased because it was a national park and it was part of a war that happened on that land so i bought it and i converted it into online casino site years and years ago when i started my seo career within months i was ranking the top three positions for the term online casino that keyword is worth the hundreds and thousands of dollars a month in affiliate revenue that's millions of dollars a year that's a lot of money but within months google whacked me and all of a sudden that site lost all this rankings in essence i was trying to cheat the system by getting traffic and rankings by cheating instead of providing value see the sites that rank at the top in the long run are the ones that provide the most value not the ones that cheat their way up to the top now i've learned a lot from this mistake and others but i had the shortcut mentality when i was young and if i had to go back in time i would stop taking shortcuts and i would have done what's best for users which would have been what's best for my career lesson three it's easier for brands to rank when i was younger i tried to fine-tune my seo skills by learning every little thing from on-page seo to off-page i learned as much as possible and i still do today but over the years i have become wiser even though i still need to learn a lot more and i found that working with large corporations at my ad agency np digital it's taught me a lot one of the things this taught me is brand queries go a long way in google's eyes and in their algo the more people searching for your brand and assuming a high percentage of them click on your result it tells google that you have a good strong brand and if your brand is more popular than your competition it tells google that people prefer you over the competition and as your brand queries keep going up what you'll find is your rankings also go up once i learned that i focus more on building a brand it takes well over five years to build a brand so you need to be patient but it helps a lot with seo lesson four the quickest way to grow your seo traffic is by going global a google employee once told me that the majority of searches on google aren't in english that's obvious right and it was to me at the time i'm like yeah the majority of the world doesn't speak english what's new with this but what she told me next wasn't as obvious she's like yes neil they don't speak english majora's searches aren't in english but google doesn't have enough web pages and all these other languages for most topics once that clicked i was like oh wait i need to transcribe my content into multiple languages so i started doing that and i didn't say translating i said transcribe the reason why is you have to adapt it for the local languages now the united states only makes up 25 or less of my traffic due to international expansion you should go global if you want more seo traffic lesson five don't purely rely on seo i used to believe that seo was the best marketing channel and because of that i focused purely on seo at the beginning funny enough i still prefer seo over other channels but i don't think it is the best marketing channel i don't think any marketing channel is the best i now take a different viewpoint all marketing channels are great as long as you can make them work for you and drive you traffic brand awareness leads and even sales so i don't not focus on seo but i also don't purely focus on seo i focus on all marketing channels as well as new ones that come up as long as i can make them work and if any of them get crushed by platforms making an algorithm update i don't have to worry because my traffic sources are diversified if you need help with your marketing check out my ad agency np digital we're the performance marketing agency here because we provide amazing results for our clients and i hope we can do that for you as well so hit us up if you enjoyed this video like it share it subscribe to the channel if you have any questions leave a comment i'm here to help