📰 Search Engine Land

Google Ads API v24.1 adds deeper reporting, expanded AI campaign testing, and new security updates for advertisers.

You can now see in Google Analytics which AI tools drive visits and whether users from ChatGPT, Claude, or Gemini convert differently.

Not every critical error deserves immediate attention. Focus your resources on the fixes that actually improve visibility and performance.

The key isn’t arguing with AI outputs. It’s guiding stakeholders through what’s useful, generic, or simply incorrect.

From employee profiles to thought leadership content, these LinkedIn strategies can help B2B brands gain more visibility in AI search.

New research reveals how ChatGPT fetches pages, selects sources, and summarizes content — with practical prompts to test your own site.

Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system.

Google is testing Merchant Advisor, an AI assistant inside Merchant Center that helps retailers manage setup and optimization tasks.

Google says Search Query Reports may not show exact searches as AI-driven intent matching expands in Google Ads.