📰 Search Engine Land

Google Ads is showing AI Max branded search controls that could help advertisers separate branded/non-branded traffic more effectively.

Matt was also the former Editor-in-Chief at Search Engine Land, so this interview is full of great SEO topics.

Google Ads now lets advertisers manage leads and share quality signals with AI to improve bidding performance.

Platforms can recognize when creative variations are nearly identical, making differentiated concepts more valuable than cosmetic tweaks.

AI search has outgrown simple RAG. Learn how today’s hidden AI retrieval systems decide whether your content gets surfaced or filtered out.

More conversions and higher ROAS don’t always translate to more pipeline or revenue. Here’s how to measure incremental value more accurately.

Brad Geddes reflects on the evolution of search marketing and why human creativity will remain essential in an AI-driven future.

Google is adding new AI shopping insights to Merchant Center, giving retailers visibility into how products perform across their AI platforms.

From the super early days of Google through using AI today for SEO - we covered a lot in this interview.

Google’s new AI targeting mode is designed to help brands reach entirely new brand-unaware audiences earlier in the discovery journey.

Use GSC, Reddit, People Also Ask data, customer insights, and AI prompt trends to uncover the questions that drive search visibility.

The easiest way to survive AI search may be the least exciting SEO advice ever: build a real brand.

The latest OpenAI rollout brings ROI-focused campaign optimization and conversion tracking directly into ChatGPT ads.

Google says these are "new ways to help you find high-quality content and firsthand perspectives."

Google Ads will begin deleting over 37 months reporting data in June unless advertisers export it beforehand.

Google is introducing Real-Time Policy Reviews to speed up ad approvals with instant feedback during campaign creation.

Data from 10 websites shows why original research, tools, and answer-first content outperform generic educational articles in GEO.

Here's how feeds, landing pages, and audience signals help Shopping, Performance Max, and AI Max campaigns appear in AI Overviews.

New clickstream data shows AI Overviews reshape user behavior, from reverse scrolling to longer SERP evaluation across search intents.

OpenAI is expanding ChatGPT into performance advertising with conversion-focused ads, tracking tools and pay-for-results pricing.

Google CEO says AI will reshape Search into a task-running system, even as Google insists it will keep linking users to the open web.

Google is giving Display ads advertisers access to broader reach, AI-powered optimization and newer Demand Gen features.

Google’s latest AI ad updates revealed major shifts and raises big questions about visibility, trust, and the future role of marketers.

As AI answers simple search queries, Google says you need richer human perspectives AI summaries can’t replace.