📰 Yoast SEO Blog

Yoast AI Brand Insights, part of the Yoast SEO AI+ plan now lets you scan how your brand appears in answers generated by Claude. You can see your Claude data al

Yoast SEO Premium 27.6.1 is out now. This release contains a security fix affecting the Redirect Manager in Yoast SEO Premium. The good news: the vast majority

Each month, we host an SEO update covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s latest AI-driven change

On May 20th, 2026, the next major release of WordPress came out: WordPress 7.0. While previous releases focused on improving the block editor, this release take

If you’ve ever opened a new post and immediately closed it again because you had no idea what to write, this one’s for you. Yoast AI Content Planner is now avai

Each month, we host an SEO update covering the latest in search and AI. During this month’s edition, our SEO experts Carolyn Shelby and Alex Moss, cover everyth

From today, your AI tools, dashboards, and automated workflows can now talk directly to Yoast SEO, thanks to the new Abilities API, built to work hand in hand w

In our Rethinking SEO in the age of AI article, we briefly explored how AI might move beyond simple prompt-and-response interactions. One emerging direction is

For a long time, we defined SEO success by rankings and traffic. If you reached the top of the search results and brought people to your site, you did your job.

Most SEO strategies are built with one goal: getting people through the door. That usually means driving traffic to the website, ranking for high-volume keyword

SEO in 2026 is expanding, not changing. Traditional search still matters, but now SEO also includes AI-driven discovery, social platforms, and chatbots. The pri

AI is changing search and rewriting the rules. If your brand isn’t visible in AI-generated answers, you have a bigger problem than just traffic. You’re missing

We launched the Yoast SEO Task List in December to give you a clear, actionable to-do list for your site’s SEO. In this update, we’ve added two new tasks, impro

Eligible Yoast customers can now run a free Yoast AI Brand Insights scan and get a personalized report showing how ChatGPT, Perplexity, and Gemini see your bran

You’ve worked hard to build your product catalog. The last thing you want is AI tools like ChatGPT or Google Gemini describing your products inaccurately to pot

AI search is changing how visibility works. Users are getting direct answers instead of clicking links, which means fewer chances to drive traffic. In this shif

The March 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. Hosted by Carolyn Shelby and Alex Mo

For years, SEO followed a fairly predictable playbook: create valuable content, optimize it for search engines, and compete for rankings on Google. But the way

A good XML sitemap serves as a roadmap for your website, guiding Google to all your important pages. XML sitemaps can be beneficial for SEO, helping Google find

Version 4.6 of Yoast Duplicate Post is here, and it’s all about making your editing experience feel more natural in WordPress’s Block Editor, and making sure “R

In November 2025, Yoast announced a collaboration with NLWeb, an open web protocol developed by Microsoft designed to simplify building conversational interface

The February 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the mo

Writing a well structured blog post and an SEO-friendly blog post at the same time can be a challenge, this guide helps you out! The post Tips and tricks to wri

Natural language is quickly becoming the default way people interact with online tools. Instead of typing a few keywords, users now ask full questions, give det