📰 Adweek

A weekly roundup of the biggest U.S. and global brand leadership appointments.

We’re living through one of the most fragmented periods in media and cultural history, and because of that, people are returning to real‑world experiences with

Etsy, NPR, Primark, Nothing, and more are behind the week’s most notable ads.

Markets don't typically crater over design choices. They crater when they smell the potential for brand damage.

On treating mockery as a market opportunity rather than a threat.

On treating mockery as a market opportunity rather than a threat.

Here’s the uncomfortable truth no one wants to say in a marketing meeting: We’re not losing because of bad marketing. We’re losing because customers don’t trust

Former Leo Burnett executive creative director joins newly formed agency as chief creative officer

As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and tr

The sales of the two companies, just a week apart, mark the end of a digital media experiment.

The investigative series, produced by journalist Laurie Segall, is a wager that serious work can flourish on the short-form site.

The startup, which helps advertisers use AI to make buying decisions across CTV, is expanding in the U.S. as brands push for more transparency and measurement i

Fleming says he would have “regretted not taking the swing."

The sustainable brand revamped its logo and rolled out new colors to packaging.

On the heels of a splashy Manhattan opening, Primark launches first global campaign with a focus on winning over U.S. consumers.

From reach to ROI, ad leaders from Netflix, Disney, Fox, and more reveal the challenges marketers are facing during upfront season.

ADWEEK spoke to Ben & Jerry's co-founder Ben Cohen about his activism, sticking to his brand mission, and the case for preserving independence.

From a lo-fi video game to darkly funny musicals to meta movie marketing, here are ADWEEK's 2026 Cannes contenders.

After 35 years with the company, the chief consumer marketing officer will leave next year.

The media company recently sold off half of its identity, part of a broader strategy to create a tighter, more durable business around military and auto.

How a 119-year-old insurance company wins with a contrarian creative strategy.

A new job posting aims to position the company as “a leading voice on the future of advertising."

Visa, Guinness, Under Armour, Dr Pepper, and more are behind the week's standout ads.

The deal would transfer the entire Remain Co. group as a single package, with president Ryan Pauley moving to PMC.