📰 Semrush Blog

SEO writing helps content earn visibility in Google and AI tools. Learn 12 tips to do it well in 2026.

Learn how to analyze competitors‘ Google Ads campaigns with top industry tools and a step-by-step process.

Google‘s AI search optimization guide validates SEO. What it leaves out, and four moves to make now.

Rank in organic search and AI Overviews by improving E-E-A-T and finding low-competition keywords. Here’s how + more strategies.

A keyword strategy defines the user queries you want to appear for and how you‘ll target them.

Social media SEO involves improving your social presence to appear across multiple search surfaces.

AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers.

Learn how to do an SEO competitor analysis. Get insights to outrank your competitors in Google and AI platforms.

10 ecommerce marketing strategies for 2026, from SEO and email to AI search and shopping assistants.

See our comparison of SEO audit tools including Site Audit, Google Search Console, Screaming Frog, and more.

Learn what PPC marketing is, how it works, and how to set up your first pay-per-click campaign.

Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.

Learn the basics of SEO — keyword research, technical SEO, etc. — to show prominently in search results.

Learn how to find and track buyer intent keywords people are using in Google and LLMs like ChatGPT.

Learn how to use YouTube keyword research to validate topics for both YouTube and Google‘s video features.

Learn how consistency in social media management compounds into brand equity and how to build a presence that stacks over time.

A keyword is a word or phrase representing the topic of a search query, content piece, or conversation.

11 practical ways to use AI for SEO, with copy-ready prompts, real examples, and best practices that work.

Check out the top Google Ads best practices you need to follow to get better results from your ad campaigns.

Protect your rankings, prevent traffic loss, and avoid common SEO mistakes before, during, and after migration.

The word “youtube” is the most searched thing on Google. It gets 1.38 billion global searches per month.

Learn how to perform a thorough content audit with step-by-step instructions. Improve SEO and AI visibility.

Clustering keywords lets you target more than one keyword, which can lead to more traffic. To help you get there faster, use the Keyword Strategy Builder.

Learn how to use Claude Code with Google Search Console, Analytics, and the Semrush MCP for data analysis, dashboards, and reports.