Google Ads API to stop supporting new Smart Campaign creation
📰 Search Engine Land
Google Ads API will stop supporting new Smart Campaign creation, shifting advertisers to Performance Max, which is crucial for advertisers to adapt to for campaign management
Action Steps
- Migrate existing Smart Campaigns to Performance Max using the Google Ads API
- Test Performance Max campaigns to ensure seamless transition
- Configure Performance Max settings to align with your advertising goals
- Monitor campaign performance and adjust strategies as needed
- Explore alternative campaign types in Google Ads API
Who Needs to Know This
Advertisers and marketers who use Google Ads API for campaign creation and management will be affected by this change and need to adjust their strategies to use Performance Max
Key Insight
💡 Google Ads API is shifting support from Smart Campaigns to Performance Max, requiring advertisers to adapt their campaign management strategies
Share This
🚨 Google Ads API to stop supporting new Smart Campaigns! Advertisers, migrate to Performance Max now! 🚀
Key Takeaways
Google Ads API will stop supporting new Smart Campaign creation, shifting advertisers to Performance Max, which is crucial for advertisers to adapt to for campaign management
Full Article
Google will end support for creating new Smart Campaigns via its Ads API, further shifting advertisers toward Performance Max.
DeepCamp AI