📰 Hootsuite Blog

Hashtags aren't the only way to get on the For You Page. Conquer TikTok SEO and get your content in front of more people, more often. The post TikTok SEO made e

Understanding how the TikTok algorithm ranks content can help you work with it and improve your visibility on the platform. The post How the TikTok algorithm wo

A social media competitor analysis will help you identify gaps in your strategy and stay one step ahead of everyone else. The post Social media competitor analy

Social video metrics track the success of your video content. They can highlight opportunities and show you what's working (and what isn't). The post 9 social v

The right social media tools can help you create content, engage with your audience, analyze your performance, and so much more. The post 17 best social media t

With Google Analytics, you can learn exactly the type of content your audience responds to and the social networks they prefer. The post How to use Google Analy

Compare 13 top social listening tools by features, sentiment analysis, alerts, pricing and more, plus case studies and free tool options. The post Best social l

Explore the use of social media in politics, including how it shapes public opinion and powers political campaigns in 2026. The post Social media and politics:

Learn how to use social listening to monitor social media channels for mentions of your brand and competitors and put those insights to work. The post Social me

Social media APIs are basically “invisible,” but they power many of the marketing tools we use every day. Here’s how they work. The post Social media APIs expla

Bots, trolls, and spam? Content moderation has you covered. Discover the tools, tips, and best practices to keep your social channels safe. The post Content mod

Social media compliance means following official rules and regulations when using social media to engage with the public. But it's not exactly that simple. The

Social media engagement starts here! Discover pro tips, free tools, and inspiring examples to help you boost interaction with your posts. The post How to measur

From approvals to audit trails, explore social media compliance tools that help enterprises move fast without breaking rules. The post The best enterprise socia

Overwhelmed by all the different Instagram metrics you could possibly track? Stick to these top insights for maximum impact. The post The 9 Instagram metrics yo

We compare the features of TikTok Business vs. Personal accounts to help you decide which is best for your brand. The post TikTok Business vs. Personal account:

Learn what social media data collection is all about, why it matters, and how to use it to improve your social performance. The post Social media data collectio

Learn how to build a compliant social media archiving strategy for government and regulated industries, plus top tools for record-keeping. The post Social media

Find out what social mentions are, why they matter, and how to engage with them to build a strong relationship with your audience. The post Social mentions in 2

Want to schedule Bluesky posts? While Bluesky doesn’t have a built-in scheduler, you can plan, create, and auto publish posts with Hootsuite. The post How to sc

Learn how Hootsuite is redefining the future of social with a powerful social media management API strategy and AI-native workflows. The post Why Hootsuite is g

These 10 Facebook ad targeting tactics will help you boost conversions and lower the cost per conversion — the ultimate measure of an ad’s value. The post Faceb

How does a brand with 265M+ users make social feel local? Canva's Social Lead shares the strategy behind their best social media campaigns. The post Inside Canv

Make sure you do your homework and review all the Sprout Social competitors and alternatives before settling on a social marketing tool. The post Top Sprout Soc