What I Wish I Knew When I Started My Blog
If I could go back in time, I would tell myself everything in this video. Hindsight is 20/20; watch now and avoid the mistakes that I made.
0:00 Intro
0:34 Pick the Right-Size Niche
2:15 Don’t Limit What Platform You Use
2:56 Links Are Everything
3:23 Do What You Can To Stand Out
3:52 Update Your Old Content
4:24 Don’t Blog on the Same Topic Over and Over Again
5:11 Be Consistent
RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
AnswerThePublic: https://answerthepublic.com/
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I look back at my early blog posts, and I was wondering what the heck was I doing? But the reality is that's what most bloggers grow through. When they look at their older content, they realize that they could have just done so many more things to improve. Here are the top things that I would change if I was starting today.
Number 1, pick the right size niche. Now, a lot of people say the riches are in the niches. That's not true. If you look at the biggest companies out there, they go after big market caps. It's called TAM, Total Addressable Market. You want to go after a really big market because it's easier to capture 1% of a really gigantic market than it is to capture 60, 70, or 80% of a really tiny market.
So marketing is a big TAM, conversion rate optimization not that big. SEO, it's not a bad size TAM, but paid advertising much bigger TAM. So if you focus on niche that can expand into a much bigger TAM, you are good. But if you go after a niche that can't be expanded into a bigger TAM, you're kind of screwed. Small niches don't get that much search traffic. Big niches get much more traffic. Big TAMs get a massive amount of traffic.
Don't limit what platform you use. Use an omnichannel approach to promote your content. It's not about just promoting your content for Google. I use stories on Instagram and tell people to swipe up to read my blog posts. I share my blog content
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Chapters (8)
Intro
0:34
Pick the Right-Size Niche
2:15
Don’t Limit What Platform You Use
2:56
Links Are Everything
3:23
Do What You Can To Stand Out
3:52
Update Your Old Content
4:24
Don’t Blog on the Same Topic Over and Over Again
5:11
Be Consistent
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