The Optimization TRAP: When SEO Actually HURTS Your Traffic

Did you know that focusing too much on SEO, can actually hurt your traffic? Today, I'm going to go over the optimization trap, when SEO actually hurts your traffic. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Look, a lot of people think that you can keep optimizing the same page over and over on your site on a daily basis and I used to do this. Yes, Google is making over eight algorithm changes per day on average, but if you're making changes daily, you may not know what's hurting you. Because not all changes, will actually help boost your rankings. It doesn't matter how good your SEO, I guarantee if you're a good SEO, you're pushing the boundaries, not doing anything unethical, like buying links, I'm not talking about that kind of stuff, but you're constantly testing new stuff. And when you do them, sometimes they work out, sometimes they don't. But that's how you become a better SEO. And here's what people don't tell you. You need to wait until you can see the impact, of your optimization and what it's going to have. It roughly takes a month before you see optimizations, to start having an impact. So you don't want to just start making changes constantly, slow and steady wins the race with SEO. And that's why a lot of times it takes six months, 12 months to really get the optimal results. The next way that people really hurt their rankings, is over optimization. I'm talking about keyword-rich anchor texts, whether it's for internal links or external links. And when you're doing these keyword-rich internal links, and you have, you know, let's say if I'm trying to rank for the word dog food, and all my links, point up page say dog food, both internally and externally. What do you think Google's going to say? This page looks a little funny, they have way too much optimization going on, for that word, dog food. Normally other people rank for do