The Long Term Marketing Tactic You Need to Start Focusing On

Neil Patel · Beginner ·🔍 RAG & Vector Search ·3y ago
The long term marketing tactic that you need to start focusing on. I have tried literally most marketing strategies that you can think of. From sponsoring sports teams to television ads, from every form of digital marketing. You name it, I've probably tried it. Well, what's funny is small companies always miss one big strategy that large corporations tend to use. And what's really funny is it drives a large chunk of the revenue for these big companies. But for some weird reason, startups and even mid-size companies don't leverage it. Can you guess what it is? It's partnerships. RESOURCES & LINKS: ____________________________________________ WP Engine: https://wpengine.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Just think of it this way. There are other companies that already have your ideal customer and you already have their ideal customer. Plus, you, in essence, are getting free marketing to your ideal customer, whether they sign up with you or not. So how do you make partnerships work for your business? First, add a partnerships page to your website. Let people know that you're accepting partners. This way, you can promote them and you should require that they promote you on their website too. Second. You want partnerships that are mutually beneficial. If both companies can drive revenue to each other, they are likely to help one another out. If they can't be mutual, what you'll find is they won't really drive you any revenue, you won't drive them much revenue, or if one of you drives revenue, it won't last for the long run. Third, provide each other with presentations, documentations, and support to help drive revenue to one and another. Remember, a partnership usually requires a double sell. That means you have to sell twice. Once to the company that you want to partner with, and then they have to sell to their customers on paying you. And the same goes with you. Do you see how that's a double s
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