How to increase conversion rate on Shopify 🙏

Key Takeaways

ratives, rorowaz, amount spent, clickthrough rates. None of this stuff matters if you don't have a good conversion rate on your website. So, here's some of the conversion rate secrets that you need to know in order to get to 3 to 8%. The first one is going to be a full width pop-up on your site. Whenever people land on your product landing page, you want to make sure to capture their information so that way you can remarket to them later with emails and SMS to be able to get more purchases. This is also going to help your matchback ratios with Matt ads. Full width converts at 10 to 16%, so that's on average double what most people's opt-in rates are. So, you definitely need this. The second thing is your product page, which is the most important thing of all. We have a banner at the top, which is your free shipping or special offer. You have five to seven images. We know this by data. It's proven to increase your conversion rate the more detailed your product images are. If you have generic product shots, you're not going to get as many sales as other people out there. So, you need product image breakdowns. The next one is your benefits. Three core benefits is going to allow people to easily scan and make a decision to buy. Variations, if you have them, you need to make them visual so that way you can people can actually see what the differences are. Bundles. This helps increase AOVs, which gets you a higher average order value and helps increase your rorowaz. Most popular, free shipping. You need these tag callouts. Subscriptions. This helps you increase your monthly recurring revenue, so that way you can scale ad spend profitably and get better LTVs. Slide and draw cart upsell. This is where you upsell a product in your cart. You have a slide and draw cart. So that way you don't take them to an add toart page. We know if you take them to an add to cart page, on average, you're going to get a much lower conversion rate versus somebody who just loads their cart immediately in the page. So you need this. Next one is your product details. Most people miss out on this. You need to have very detailed oriented information around your product, benefits, ingredients, how to use, product description, social proof to back up the credibility behind it, FAQs for any commonly asked objections that people have on average. If people ask them in the chat, go ahead and add them into the FAQ. Product detailed benefits. This is where you actually break down images and have icons and go into more depth with your product. So that way you can have visuals and explain it. Then product notes make it simple for people to easily scan and understand exactly what it is you're selling. Visual call outs. People are visual learners. So you want to have these icons. And then more credibility. If you have sciencebacked uh information, data backed, anything that helps, you want to add that video social proof. So that way you can have people watch videos of other people taking the product, consuming it, using it. It allows people to better understand and make more decisions to buy. Three reasons why this is also equally important as a product comparison. And these can also double as ads when you're running them to your product landing page. As you scroll down, we have a sticky add to cart. So that way people can still add to cart and buy if they made a decision to as they're going through and reading this information. Upon that sticky add to cart, well, we have social proof. We have a post-purchase upsell. So if they end up buying, we're upselling them once and then we're upselling them again after they order. So this is going to also help drive more AOVs, better conversion rates, more sales in general. And then we have our reviews. If you can nail a product landing page like this, you're going to get a very high conversion rate. And you're going to be able to scale your ads 10 times more than you normally